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George Franklin Watson IV

George Franklin Watson IV

Portland State University

H-index: 8

North America-United States

About George Franklin Watson IV

George Franklin Watson IV, With an exceptional h-index of 8 and a recent h-index of 8 (since 2020), a distinguished researcher at Portland State University, specializes in the field of Marketing Strategy, Customer Loyalty, Marketing Channels.

His recent articles reflect a diverse array of research interests and contributions to the field:

Marketing ecosystem: An outside-in view for sustainable advantage

Corporate sociopolitical activism and firm value

George Franklin Watson IV Information

University

Position

Assistant Professor of Marketing - School of Business

Citations(all)

1902

Citations(since 2020)

1605

Cited By

736

hIndex(all)

8

hIndex(since 2020)

8

i10Index(all)

8

i10Index(since 2020)

8

Email

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University Profile Page

Portland State University

Google Scholar

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George Franklin Watson IV Skills & Research Interests

Marketing Strategy

Customer Loyalty

Marketing Channels

Top articles of George Franklin Watson IV

Title

Journal

Author(s)

Publication Date

Marketing ecosystem: An outside-in view for sustainable advantage

Industrial Marketing Management

Jonathan Z Zhang

George F Watson IV

2020/7/1

Corporate sociopolitical activism and firm value

Journal of Marketing

Yashoda Bhagwat

Nooshin L. Warren

Joshua T. Beck

George F. Watson IV

2020/9

See List of Professors in George Franklin Watson IV University(Portland State University)