ProfessorsProfessors of RMIT UniversityAmanda Spry

Amanda Spry

RMIT University

H-index: 7

Oceania-Australia

About Amanda Spry

Amanda Spry, With an exceptional h-index of 7 and a recent h-index of 7 (since 2020), a distinguished researcher at RMIT University, specializes in the field of Brand portfolios, Brand activism, Brand equity, Marketing strategy, Marketing-finance interface.

His recent articles reflect a diverse array of research interests and contributions to the field:

Strategic B2B brand activism: Building conscientious purpose for social impact

From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity

Transformative Branding: A Dynamic Capability to Challenge the Dominant Social Paradigm

Brands Taking a Stand: Authentic Brand Activism or Woke Washing?

Amanda Spry Information

University	RMIT University
Position	___
Citations(all)	2025
Citations(since 2020)	1505
Cited By	854
hIndex(all)	7
hIndex(since 2020)	7
i10Index(all)	7
i10Index(since 2020)	6
Email	Access Email
University Profile Page	RMIT University
Google Scholar	View Google Scholar Profile

Amanda Spry Skills & Research Interests

Brand portfolios

Brand activism

Brand equity

Marketing strategy

Marketing-finance interface

Top articles of Amanda Spry

Title	Journal	Author(s)	Publication Date
Strategic B2B brand activism: Building conscientious purpose for social impact	Industrial marketing management	Sommer Kapitan Joya A Kemper Jessica Vredenburg Amanda Spry	2022/11/1
From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity	Journal of Brand Management	Zoe Lee Amanda Spry Yuksel Ekinci Jessica Vredenburg	2024/3
Transformative Branding: A Dynamic Capability to Challenge the Dominant Social Paradigm	Journal of Macromarketing	Amanda Spry Bernardo Figueiredo Lauren Gurrieri Joya A Kemper Jessica Vredenburg	2021/12
Brands Taking a Stand: Authentic Brand Activism or Woke Washing?	Journal of public policy & marketing	Jessica Vredenburg Sommer Kapitan Amanda Spry Joya A Kemper	2020/10