Sommer Kapitan

Sommer Kapitan

Auckland University of Technology

H-index: 15

Oceania-New Zealand

About Sommer Kapitan

Sommer Kapitan, With an exceptional h-index of 15 and a recent h-index of 15 (since 2020), a distinguished researcher at Auckland University of Technology, specializes in the field of Sustainable Consumption, Prosocial behaviour, Influencer Marketing, Social Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Service mega-disruptions: a conceptual model and research agenda

Outrage and Activism

The commercial impact of live streaming: A systematic literature review and future research agenda

The sustainable attitude-behavior gap dynamic when shopping at the supermarket: A systematic literature review and framework for future research

Simulated satiation through reality‐enhancing technology

Marketing ethics, ethical consumers, and ethical lapses.

Strategic B2B brand activism: Building conscientious purpose for social impact

Influencer marketing and authenticity in content creation

Sommer Kapitan Information

University

Position

___

Citations(all)

2587

Citations(since 2020)

2134

Cited By

960

hIndex(all)

15

hIndex(since 2020)

15

i10Index(all)

16

i10Index(since 2020)

16

Email

University Profile Page

Auckland University of Technology

Google Scholar

View Google Scholar Profile

Sommer Kapitan Skills & Research Interests

Sustainable Consumption

Prosocial behaviour

Influencer Marketing

Social Marketing

Top articles of Sommer Kapitan

Title

Journal

Author(s)

Publication Date

Service mega-disruptions: a conceptual model and research agenda

Jessica Vredenburg

Sommer Kapitan

Sharon Jang

2024/1/5

Outrage and Activism

Sommer Kapitan

2023

The commercial impact of live streaming: A systematic literature review and future research agenda

Yujun Xu

Sommer Kapitan

Megan Phillips

2023/11

The sustainable attitude-behavior gap dynamic when shopping at the supermarket: A systematic literature review and framework for future research

Penny Munro

Sommer Kapitan

Ben Wooliscroft

2023/9/19

Simulated satiation through reality‐enhancing technology

Psychology & Marketing

Erol Pala

Sommer Kapitan

Patrick van Esch

2022/3

Marketing ethics, ethical consumers, and ethical lapses.

Ann-Marie Kennedy

Sommer Kapitan

2022

Strategic B2B brand activism: Building conscientious purpose for social impact

Industrial marketing management

Sommer Kapitan

Joya A Kemper

Jessica Vredenburg

Amanda Spry

2022/11/1

Influencer marketing and authenticity in content creation

Australasian Marketing Journal

Sommer Kapitan

Patrick van Esch

Vrinda Soma

Jan Kietzmann

2022/11

Sustainability marketing and the environmental impact of marketing

Ann-Marie Kennedy

Sommer Kapitan

2022/8/25

Credibility vs. transparency in green marketing

Sommer Kapitan

2022/8/25

What a great deal… I need that! Updating need drives frugal consumers’ responses to deep discounts

Journal of Business Research

Sommer Kapitan

Sarah Mittal

Jill M Sundie

Daniel J Beal

2021/9/1

Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game

Jessica Vredenburg

Amanda Spry

Joya Kemper

Sommer Kapitan

2020/9/21

Police Brutality and Running Shoes: Authentic Brand Activism or Woke Washing: An Abstract

Jessica Vredenburg

Sommer Kapitan

Amanda Spry

Joya Kemper

2020

From the Store to the Kitchen: The Effects of an Ambient Situated Health Food Scent on Healthy Food Choices: An Abstract

Megan Phillips

Sommer Kapitan

Elaine Rush

2020

Brand Activism Is Moving up the Supply Chain-Corporate Accountability or Commercial Censorship?

Sommer Kapitan

Amanda Spry

Jessica Vredenburg

J Kemper

2020/12/11

Brands taking a stand: Authentic brand activism or woke washing?

Journal of public policy & marketing

Jessica Vredenburg

Sommer Kapitan

Amanda Spry

Joya A Kemper

2020/10

See List of Professors in Sommer Kapitan University(Auckland University of Technology)

Co-Authors

H-index: 45
Jan Kietzmann

Jan Kietzmann

University of Victoria

H-index: 35
Lucie Ozanne

Lucie Ozanne

University of Canterbury

H-index: 29
Patrick van Esch

Patrick van Esch

Auckland University of Technology

H-index: 22
Joya A. Kemper

Joya A. Kemper

University of Auckland

H-index: 17
Ann-Marie Kennedy

Ann-Marie Kennedy

University of Canterbury

H-index: 16
Roland Gau

Roland Gau

National Chiao Tung University

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