Patrick van Esch
Auckland University of Technology
H-index: 29
Oceania-New Zealand
Top articles of Patrick van Esch
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Using Artificial Intelligence (AI) to Implement Diversity, Equity and Inclusion (DEI) into Marketing Materials: The ‘CONSIDER’ Framework | Australasian Marketing Journal | Patrick van Esch Yuanyuan Cui Kerstin Heilgenberg | 2024/4/4 |
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence | International Journal of Research in Marketing | Gopal Das Patrick van Esch Shailendra Pratap Jain Yuanyuan Gina Cui | 2023/12/1 |
Disruptive AI: the response depends on the buyer’s political ideology | Journal of Business & Industrial Marketing | Patrick van Esch | 2023/8/29 |
Artificial Intelligence in customer service strategy for seamless customer experiences | Yuanyuan Cui Patrick van Esch | 2023/8/18 | |
Nothing Is Harder to Resist Than the Temptation of AI | IT Professional | Andrew Park Jan Kietzmann Jayson Killoran Yuanyuan Cui Patrick van Esch | 2023/11 |
Preference for partner or servant brand roles depends on consumers’ power distance belief | Journal of Business Research | Patrick Van Esch Yuanyuan Gina Cui April Sledge Gopal Das Erol Pala | 2023/7/1 |
Creating Innovation Value from Generative Ai: A Property Rights Perspective | Available at SSRN 4611557 | Steven Phelan Yuanyuan Cui Patrick van Esch Gopal Das | 2023/10/23 |
Who cares more about the environment, those with an intrinsic, an extrinsic, a quest, or an atheistic religious orientation?: Investigating the effect of religious ad appeals … | Journal of Business Ethics | Denni Arli Patrick Van Esch Yuanyuan Cui | 2023/6 |
A sip in the Metaverse: how to implement a multisensory vineyard | Journal of Wine Research | Yuanyuan Cui Patrick van Esch | 2023/9/24 |
Implementing behavioral biometrics with TRUST | IT Professional | Jayson Killoran Yuanyuan Gina Cui Andrew Park Patrick Van Esch Amir Dabirian | 2023/3/22 |
Can behavioral biometrics make everyone happy? | Business Horizons | Jayson Killoran Yuanyuan Gina Cui Andrew Park Patrick van Esch Jan Kietzmann | 2023/9/1 |
Influencer marketing and authenticity in content creation | Australasian Marketing Journal | Sommer Kapitan Patrick van Esch Vrinda Soma Jan Kietzmann | 2022/11 |
Just walk out: the effect of AI-enabled checkouts | European Journal of Marketing | Yuanyuan Cui Patrick van Esch Shailendra Pratap Jain | 2022/6/7 |
Anthropomorphizing religious advertising: The moderating role of political ideology | Psychology & Marketing | Patrick van Esch Yuanyuan Cui Denni Arli Jennifer Hutchins | 2022/10/10 |
Surge price precision and political ideology | Journal of Business Research | Yuanyuan Gina Cui Patrick van Esch Gopal Das Shailendra Jain | 2022/4/1 |
Artificial intelligence in financial services marketing | International Journal of Bank Marketing | Emmanuel Mogaji Jillian Dawes Farquhar Patrick van Esch Clara Durodié Rodrigo Perez-Vega | 2022/9/1 |
Autonomy and control: How political ideology shapes the use of artificial intelligence | Psychology & Marketing | Yuanyuan Cui Patrick van Esch | 2022/2/16 |
TOURISTS AND AI: A POLITICAL IDEOLOGY PERSPECTIVE | Annals of Tourism Research | Patrick van Esch Yuanyuan Gina Cui Gopal Das Shailendra Pratap Jain Jochen Wirtz | 2022/11/1 |
Programmatic creative: AI can think but it cannot feel | Australasian Marketing Journal | Marat Bakpayev Tae Hyun Baek Patrick van Esch Sukki Yoon | 2022/2 |
Sexism in the silences at Australian Universities: Parental leave in name, but not in practice | Gender, Work & Organization | Sarah Duffy Michelle O’Shea Dorothea Bowyer Patrick Van Esch | 2022/7/2 |
Co-Authors
