Ann-Marie Kennedy

Ann-Marie Kennedy

University of Canterbury

H-index: 17

Oceania-New Zealand

About Ann-Marie Kennedy

Ann-Marie Kennedy, With an exceptional h-index of 17 and a recent h-index of 14 (since 2020), a distinguished researcher at University of Canterbury, specializes in the field of Macromarketing, Social Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Layton's Marketing Systems at the Intersection of Provisioning Systems: Examining Failure

An implementation framework for transformative gamification services

Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!

Children’s consumption culture development through Christmas myths: ethical implications

Gamification in the intersection of TSR and social marketing: Towards a Transformative Gamification Framework

Historical inclusion and exclusion: New Zealand archives as primary resources for historical research

Hacking the marketing education system: Using macromarketing and the circular economy to make a better world

Marketing ethics, ethical consumers, and ethical lapses.

Ann-Marie Kennedy Information

University

Position

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Citations(all)

1162

Citations(since 2020)

872

Cited By

591

hIndex(all)

17

hIndex(since 2020)

14

i10Index(all)

24

i10Index(since 2020)

21

Email

University Profile Page

University of Canterbury

Google Scholar

View Google Scholar Profile

Ann-Marie Kennedy Skills & Research Interests

Macromarketing

Social Marketing

Top articles of Ann-Marie Kennedy

Title

Journal

Author(s)

Publication Date

Layton's Marketing Systems at the Intersection of Provisioning Systems: Examining Failure

Journal of Macromarketing

Janine Williams

Janet Davey

Ann-Marie Kennedy

Jayne Krisjanous

2024/1/15

An implementation framework for transformative gamification services

Behaviour & Information Technology

Afshin Tanouri

Ann-Marie Kennedy

Ekant Veer

2023/8/2

Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!

Journal of Advertising

Janine L Williams

Ann-Marie Kennedy

Nicholas Ashill

2023/10/19

Children’s consumption culture development through Christmas myths: ethical implications

Young Consumers

Ann-Marie Kennedy

Martin KJ Waiguny

Maree Alice Lockie

2022/5/10

Gamification in the intersection of TSR and social marketing: Towards a Transformative Gamification Framework

Afshin Tanouri

Ann Marie Kennedy

Ekant Veer

2022

Historical inclusion and exclusion: New Zealand archives as primary resources for historical research

Journal of Historical Research in Marketing

Ann-Marie Kennedy

Jayne Krisjanous

Sarah Welland

2022/3/29

Hacking the marketing education system: Using macromarketing and the circular economy to make a better world

Journal of Marketing Education

Joya A Kemper

Emily M Moscato

Ann-Marie Kennedy

2022/12

Marketing ethics, ethical consumers, and ethical lapses.

Ann-Marie Kennedy

Sommer Kapitan

2022

A conceptual framework for transformative gamification services

Journal of Services Marketing

Afshin Tanouri

Ann-Marie Kennedy

Ekant Veer

2022/3/28

Socially responsible (macro-social) marketing

Journal of Macromarketing

Ann-Marie Kennedy

Johnpaul Smith

2022/12

Sustainability marketing and the environmental impact of marketing

Ann-Marie Kennedy

Sommer Kapitan

2022/8/25

Ethics in practice in social marketing

Lynne Eagle

Ann-Marie Kennedy

2022/2/27

Social marketing AS pedagogy

Journal of Social Marketing

Ann-Marie Kennedy

Ekant Veer

Joya Ananda Kemper

2022/6/6

A User Perspective On Transformative Gamification Services

Afshin Tanouri

Ann Marie Kennedy

Ekant Veer

2022

Gamification in Macro-Social Marketing Narratives

Proceedings of the annual Macromarketing Conference

Afshin Tanouri

Ann Marie Kennedy

2021/7/12

Evaluating social marketing messages in New Zealand’s like minds campaign and its effect on stigma

Social Marketing Quarterly

Joya Kemper

Ann-Marie Kennedy

2021/6

Alternative paradigms for sustainability: a relational worldview

European Journal of Marketing

Ann-Marie Kennedy

Cathy McGouran

Joya A Kemper

2020/3/9

Cultural appropriation

Ann-Marie Kennedy

Marian Makkar

2020

See List of Professors in Ann-Marie Kennedy University(University of Canterbury)

Co-Authors

H-index: 30
Paul W. Ballantine

Paul W. Ballantine

University of Canterbury

H-index: 22
Joya A. Kemper

Joya A. Kemper

University of Auckland

H-index: 20
Ekant Veer

Ekant Veer

University of Canterbury

H-index: 15
Sommer Kapitan

Sommer Kapitan

Auckland University of Technology

H-index: 12
Nicholas J.C. Santos

Nicholas J.C. Santos

Creighton University

H-index: 4
Janine L. Williams

Janine L. Williams

Victoria University of Wellington

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