Janine L. Williams
Victoria University of Wellington
H-index: 4
Oceania-New Zealand
Top articles of Janine L. Williams
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Layton's Marketing Systems at the Intersection of Provisioning Systems: Examining Failure | Journal of Macromarketing | Janine Williams Janet Davey Ann-Marie Kennedy Jayne Krisjanous | 2024/1/15 |
Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help! | Journal of Advertising | Janine L Williams Ann-Marie Kennedy Nicholas Ashill | 2023/10/19 |
Spreading the word: exploring spiritual consumption on social media | Journal of Consumer Marketing | Janine Williams Jayne Krisjanous | 2023/1/16 |
MARK202: Marketing: Consumer Behaviour | Janine Williams | 2023 | |
Finding Your Identity and Partner in a Trade Mark? Consumption, Innovation and the Law | IIC-International Review of Intellectual Property and Competition Law | Jessica C Lai Janine L Williams | 2022/9 |
Marketing system failure: revisioning Layton’s marketing system model | Journal of Macromarketing | Janine Williams Janet Davey Micael-Lee Johnstone | 2021/6 |
Children's perceived value: conceptualization, scale development, and validation | Journal of Retailing | Janine Williams Aaron Gazley Nicholas Ashill | 2021/6/1 |
