T. Bettina Cornwell
University of Oregon
H-index: 60
North America-United States
Top articles of T. Bettina Cornwell
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
A research agenda at the intersection of sport sponsorship and service | T Bettina Cornwell Abby Frank Rachel Miller-Moudgil | 2024/1/11 | |
Two types of sport marketing | TB Cornwell Steffen Jahn | 2023/7/14 | |
Boxes | Nicholas Tampio | 2022/9/15 | |
Sport consumers: perceiving and enjoying danger in American football | International Journal of Sports Marketing and Sponsorship | T Bettina Cornwell Ravi Pappu Eric Setten | 2023/11/2 |
Sport participation | TB Cornwell Steffen Jahn | 2023/7/14 | |
Consumers and fans in multiple roles | TB Cornwell Steffen Jahn | 2023/7/14 | |
Tables | Sean Richey | 2023 | |
Leverage and activation | TB Cornwell Steffen Jahn | 2023/7/14 | |
Integration and shared value | TB Cornwell Steffen Jahn | 2023/7/14 | |
Assessing outcomes of sponsoring relationships | TB Cornwell Steffen Jahn | 2023/7/14 | |
Concise Introduction to Sport Marketing | TB Cornwell Steffen Jahn | 2023/7/1 | |
Anticipating the future | TB Cornwell Steffen Jahn | 2023/7/14 | |
Sport products in a connected world | TB Cornwell Steffen Jahn | 2023/7/14 | |
Shared brand equity | Journal of Advertising | T Bettina Cornwell Michael S Humphreys Youngbum Kwon | 2023/5/27 |
Partnership goals in sponsoring | TB Cornwell Steffen Jahn | 2023/7/14 | |
Selling the experience | TB Cornwell Steffen Jahn | 2023/7/14 | |
Sport, marketing, and consumer culture | The Oxford Handbook of Sport and Society | T Bettina Cornwell | 2022/9/21 |
Digital Transformation in Sport Sponsorship | T Bettina Cornwell | 2022/12/1 | |
The role of fan benefits in shaping responses to sponsorship activation | Journal of Business Research | Jan Dreisbach David M Woisetschläger Christof Backhaus T Bettina Cornwell | 2021/1/1 |
Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport | Journal of Business Research | Jonathan A Jensen T Bettina Cornwell | 2021/1/1 |
Co-Authors
