Judy Drennan

Judy Drennan

Queensland University of Technology

H-index: 38

Oceania-Australia

About Judy Drennan

Judy Drennan, With an exceptional h-index of 38 and a recent h-index of 28 (since 2020), a distinguished researcher at Queensland University of Technology, specializes in the field of Social Marketing, M-marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Empowering low-socioeconomic status parents to support their children in participating in tertiary education: Co-created digital resources for diverse parent personas

Customer-to-customer interactions (CCIs) among older customers of outdoor recreational services: Implications for well-being

Feel, think, avoid: Testing a new model of advertising avoidance

Reaching subculture markets: The cryptic marketing approach

Triggers of engagement and avoidance: Applying approach-avoid theory

Judy Drennan Information

University

Position

Professor Australia

Citations(all)

7718

Citations(since 2020)

3638

Cited By

5467

hIndex(all)

38

hIndex(since 2020)

28

i10Index(all)

80

i10Index(since 2020)

60

Email

University Profile Page

Queensland University of Technology

Google Scholar

View Google Scholar Profile

Judy Drennan Skills & Research Interests

Social Marketing

M-marketing

Top articles of Judy Drennan

Title

Journal

Author(s)

Publication Date

Empowering low-socioeconomic status parents to support their children in participating in tertiary education: Co-created digital resources for diverse parent personas

Higher Education Research & Development

Rebekah Russell-Bennett

Maria Raciti

Kate Letheren

Judy Drennan

2022/2/23

Customer-to-customer interactions (CCIs) among older customers of outdoor recreational services: Implications for well-being

Journal of Outdoor Recreation and Tourism

Constanza Bianchi

Judy Drennan

2021/9/1

Feel, think, avoid: Testing a new model of advertising avoidance

Journal of Marketing Communications

Louise Kelly

Gayle Kerr

Judy Drennan

Syed Muhammad Fazal-E-Hasan

2021/5/19

Reaching subculture markets: The cryptic marketing approach

Journal of Marketing Communications

Kelly Choong

Judy Drennan

Clinton S Weeks

Ian Weber

2021/2/17

Triggers of engagement and avoidance: Applying approach-avoid theory

Journal of marketing communications

Louise Kelly

Gayle Kerr

Judy Drennan

2020/7/3

See List of Professors in Judy Drennan University(Queensland University of Technology)