Kirk Wakefield
Baylor University
H-index: 36
North America-United States
Top articles of Kirk Wakefield
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The antecedents and consequences of intergroup affective polarisation on social media | Information Systems Journal | Robin L Wakefield Kirk Wakefield | 2023/5 |
Have We Got a Deal for You: Do You Want the Good News or Bad News First? | Journal of Service Research | Kirk L Wakefield Priya Raghubir J Jeffrey Inman | 2023/5 |
How intergroup counter-empathy drives media consumption and engagement | Internet Research | Robin Wakefield Kirk Wakefield | 2023/7/4 |
Are Brands Wasting Money On Sport Sponsorships?: A New Look at Brand Personality, Brand Equity, and Official Sponsorship Effects | Journal of Advertising Research | Lane Wakefield Kirk Wakefield Kevin Lane Keller Anne Rivers | 2021/6/1 |
How name, image and likeness “fit” in sport partnerships | Journal of Applied Sport Management | Lane Wakefield Kirk Wakefield Jonathan A Jensen Greg Bennett | 2021 |
Consumer strategies to improve the efficacy of posted calorie information: How provincial norms nudge consumers to healthier consumption | Journal of Consumer Affairs | Ashley S Otto Brennan Davis Kirk Wakefield Joshua J Clarkson J Jeffrey Inman | 2020/3 |
The impact of device used in digital paths on deadline-driven purchase decisions | Meheli Basu J Jeffrey Inman Kirk Wakefield | 2020 | |
Understanding sponsorship: A consumer-centric model of sponsorship effects | Journal of Advertising | Lane Wakefield Kirk Wakefield Kevin Lane Keller | 2020/6/12 |
Co-Authors
