Jessica Vredenburg
Auckland University of Technology
H-index: 8
Oceania-New Zealand
Top articles of Jessica Vredenburg
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The association between political identity centrality and cancelling proclivity | Acta psychologica | Rhiannon M Mesler Katharine Howie Jennifer Chernishenko Mingnan Nancy Shen Jessica Vredenburg | 2024/4/1 |
The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened? | The Conversation | Zoe Lee Amanda Spry Jessica Vredenburg | 2024/3/25 |
From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity | Journal of Brand Management | Zoe Lee Amanda Spry Yuksel Ekinci Jessica Vredenburg | 2024/3 |
Service mega-disruptions: a conceptual model and research agenda | Jessica Vredenburg Sommer Kapitan Sharon Jang | 2024/1/5 | |
Employee-to-Customer Improvisation: A Value Creation Strategy for Navigating the Contemporary Consumption Experience | Jessica Vredenburg Simon J Bell Evan Polman | 2023/10/5 | |
Contemporary Consumption of Brand Activism | Natasha Lewis Jessica Vredenburg | 2023/10/5 | |
When charities engage in'brand activism', research shows they must demonstrate bravery to attract donations | The Conversation | Zoe Lee Amanda Spry Jessica Vredenburg | 2023/7/12 |
Hygiene theater: an important risk reduction signal for the future of retailing | International Journal of Retail & Distribution Management | Megan Phillips Jessica Vredenburg | 2023/11/27 |
Athlete Endorsement and the Business of Sports Amid Covid-19: Lessons from a Digital Media Consumption Enquiry | Luke Mobberley Jessica Vredenburg | 2023/11/10 | |
Brands can be rewarded for social activism–but they also risk losing customers to apolitical rivals | Jessica Vredenburg RM Mesler K Howie | 2022/5/4 | |
Athlete–brand relationships in the era of “cancel culture”: Insights, analyses, and strategic development | Rhiannon MacDonnell Mesler Katharine Howie Jessica Vredenburg Jennifer Chernishenko | 2022/4/19 | |
Athlete–brand relationships in the era of | Sport Marketing in a Global Environment: Strategic Perspectives | Rhiannon MacDonnell Mesler Katharine Howie Jessica Vredenburg Jennifer Chernishenko | 2022/4/19 |
Strategic B2B brand activism: Building conscientious purpose for social impact | Industrial marketing management | Sommer Kapitan Joya A Kemper Jessica Vredenburg Amanda Spry | 2022/11/1 |
Consumer activism and social movements | Jessica Vredenburg Amanda Spry | 2022/8/25 | |
Transformative branding: A dynamic capability to challenge the dominant social paradigm | Journal of Macromarketing | Amanda Spry Bernardo Figueiredo Lauren Gurrieri Joya A Kemper Jessica Vredenburg | 2021/12 |
Consumers Are Wise to ‘Woke Washing’-but Truly ‘Transformative Branding’Can Still Make a Difference | Amanda Spry Bernardo Figueiredo Jessica Vredenburg Joya Kemper Lauren Gurrieri | 2021/10/26 | |
Police Brutality and Running Shoes: Authentic Brand Activism or Woke Washing: An Abstract | Jessica Vredenburg Sommer Kapitan Amanda Spry Joya Kemper | 2020 | |
Brand Activism Is Moving up the Supply Chain-Corporate Accountability or Commercial Censorship? | Sommer Kapitan Amanda Spry Jessica Vredenburg J Kemper | 2020/12/11 | |
Brands taking a stand: Authentic brand activism or woke washing? | Journal of public policy & marketing | Jessica Vredenburg Sommer Kapitan Amanda Spry Joya A Kemper | 2020/10 |
Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game | Jessica Vredenburg Amanda Spry Joya Kemper Sommer Kapitan | 2020/9/21 |
Co-Authors
