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Bryan A. Lukas

Bryan A. Lukas

Manchester University

H-index: 31

North America-United States

About Bryan A. Lukas

Bryan A. Lukas, With an exceptional h-index of 31 and a recent h-index of 20 (since 2020), a distinguished researcher at Manchester University, specializes in the field of Marketing Management & Strategy.

His recent articles reflect a diverse array of research interests and contributions to the field:

EXPRESS: Consequences of Marketing Asset Accountability–a Natural Experiment

Four Types of Information Interplay in Product Reviews and their Sales Effects

Controlling for spurious moderation in marketing: A review of statistical techniques

Discount venture brands: Self-congruity and perceived value-for-money?

Bryan A. Lukas Information

University

Position

Professor of Marketing

Citations(all)

7041

Citations(since 2020)

2201

Cited By

7775

hIndex(all)

31

hIndex(since 2020)

20

i10Index(all)

37

i10Index(since 2020)

30

Email

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University Profile Page

Manchester University

Google Scholar

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Bryan A. Lukas Skills & Research Interests

Marketing Management & Strategy

Top articles of Bryan A. Lukas

Title

Journal

Author(s)

Publication Date

EXPRESS: Consequences of Marketing Asset Accountability–a Natural Experiment

Journal of Marketing

Peter Guenther

Miriam Guenther

Bryan A Lukas

Christian Homburg

2024/2/15

Four Types of Information Interplay in Product Reviews and their Sales Effects

Yingying Peng

Florian Dost

Bryan Lukas

Christian Homburg

2024

Controlling for spurious moderation in marketing: A review of statistical techniques

Ahmad Daryanto

Bryan A Lukas

2022/5/1

Discount venture brands: Self-congruity and perceived value-for-money?

Journal of Business Research

Thomas L Baker

Simos Chari

Ahmad Daryanto

Julija Dzenkovska

Kemefasu Ifie

...

2020/8/1

See List of Professors in Bryan A. Lukas University(Manchester University)