Different activities are the things that can get you to your goal on social networks. Posting is one of the most important ones, whether on Facebook, YouTube, Instagram, or LinkedIn. Post views are one of these factors on LinkedIn. How many post views are good on LinkedIn? How many kinds of posts do we have On LinkedIn? How to write a post to go viral on LinkedIn?
1000 to 5000 views is generally considered good on LinkedIn. However, this can vary depending on the industry, the size of the network, and the level of engagement of the post. Some posts may get much higher or lower views depending on these factors.
How many post views are good on LinkedIn?
When you post anything on LinkedIn, it gets loaded on your contacts feed, and LinkedIn starts counting your post view every time it is shown in their feed.
Although most views don’t mean that they are read, and it’s not as valuable as likes, comments, and shares.
But to be honest, the more your post views, the more probable likes, comments, and shares you may get.
When the views spike, your profile view will increase, which is perfect for growing your network and presenting your business to more lead generators.
It is said that 1000 to 5000 post views are good on LinkedIn. But remember that the post view doesn’t mean people actually spent their time reading your posts.
The views only mean they happened to scroll over their feeds, and your posts have shown in there.
You need to remember that it doesn’t work like Instagram, and it might take more than 90 days to get more than 2000 views if you are an average user.
So you should be patient to get to the number of good post views.
Video posts are movies, video clips, and any other video content you share directly, called ‘native videos’ or the posts that link a video on YouTube or anywhere else in it, which are considered ‘external videos.’
Although the results of these two types of posts are the same, it is said that native videos are much more LinkedIn algorithm-friendly, and it is suggested that the videos be posted directly to get a better result.
Native video views start to get counted just 3 seconds after the video starts playing. It means unlike text postings, just scrolling them doesn’t count as views.
This makes video post views much more valuable because their views mean they attract users’ attention.
In fact, the estimates show that a video posting view’s worth is 5 times more than the text posting views.
The views of articles that you post on LinkedIn are different from those of your posts. LinkedIn counts article views only when a user clicks and opens its URL.
That’s why article and post views are considered as intended vs. might have.
Because someone should see your article, get tempted to read it, click and open the URL, and then a view of your article is counted, and that is why the articles are the most valuable content on LinkedIn.
The chance of them getting shared is much and the chance of getting your profile checked by the reader is so high.
How to get more than 100,000 post views on LinkedIn?
Getting viral on LinkedIn might be a cakewalk or a back-breaking task; it’s up to you! If you want to write a post and want it to go viral, there are some strategies besides having a solid network that might help you in this process.
- Emotional components can get users involved. Go for meaningful content and choose something that makes your audience think. People are likelier to like, comment, and share posts that they are emotionally engaged with. Not only will this increase your views, but if they decide to share your post, your profile view also will definitely increase. This is a perfect opportunity to represent your business and improve your network of LinkedIn connections. So create your posts a way that raises an emotional response.
- Pick up the topics that users are more willing to discuss. People like to talk about gender, diversity, discrimination, etc. Writing about these kinds of topics will not only increase your views but also will enhance other users’ involvement. They are more likely to comment and/or share your post and start a hot discussion with others in that post comment section. It will tell LinkedIn that your post is valuable and convince the network to show it further and to more and more users. What happens after that? More people will see and comment on your posts, and more users will see your profile.
- If you are seeking a perfect business connection on LinkedIn, take special care of your posts’ stats. These numbers will tell you how effective each post was and on who it had an impact. The stats will help you to create better and better posts, and who knows, one of them might go viral. When you are viral, you can see more prominent companies appearing in your post views stats. You can always learn from your stats and optimize how you create posts.
- Creating engaging posts definitely will reach your post views and, therefore, your profile views to the top. This is so important to make people notice you and your business. More comments and shares push your posts to get more views and go viral.
LinkedIn Views vs. Impressions
LinkedIn views and impressions are two different metrics that provide insights into the reach and engagement of your LinkedIn content. Views refer to the number of individuals who have viewed your content. Impressions represent the total number of times it was displayed, regardless of whether someone clicked it.
Views indicate the number of individuals who have engaged with your content by clicking and viewing it. On the other hand, impressions measure the potential reach of your content, showing how many times it was displayed on users’ feeds, even if they didn’t click on it.
How Much Post Impression Is Good on LinkedIn?
The number of impressions considered good on LinkedIn can vary widely based on your network size, content type, and goals. However, as a general guideline, a post with hundreds or even a few thousand impressions can be considered good, especially if it reaches your target audience and generates meaningful engagement through likes, comments, and shares.
The quality of interactions and the relevance of your content to your network matter more than just the sheer number of impressions. Focus on creating valuable and engaging content that resonates with your connections and industry to measure the true impact of your posts on LinkedIn.
Views in Different LinkedIn Content Materials
Understanding the various types of views on different content formats is crucial for LinkedIn users. This knowledge can guide your content creation strategy and help you maximize your visibility on the platform.
Post Views
As we said, getting a LinkedIn view means someone browsing his feed will pass by your post. For this reason, getting a view on LinkedIn cannot be seen as the visibility of the content you have published. It just means your content is loaded into people’s feeds, but is it engaging? Did it get people to visit your profile?
These questions can be measured using rickets, shares, and comments because people may have been browsing their feeds very fast and never once stopped to read any post. Yet those posts that they have crossed over them have taken a view. Remember that hashtags help a lot in the visibility of your posts.
Article/newsletter views
Newsletters and articles are the most extended LinkedIn posts, sometimes up to 120,000 characters long. However, newsletter and article views are not counted like posts; the views of this type of content are counted only when someone clicks on them to read.
This means that, unlike most views, article and newsletter views result from a conscious decision made by the viewer. No one accidentally views a LinkedIn article or newsletter.
Watching just three seconds of an internal video counts as a view. LinkedIn typically considers this content external, and its algorithms may not prioritize it in users’ feeds.
Therefore, I recommend advertising articles or newsletters on LinkedIn and other platforms whenever you publish them. However, this issue is easier to solve in newsletters because subscribers receive a notification about it in their notification section.
Video views
Video content here means clips or videos that are directly posted on LinkedIn. Posts that contain links to sites such as YouTube are placed in the “external videos” category. When you watch only three seconds of an internal video, your view is counted for that video.
Simply browsing over a video in the feed does not count as a view. However, LinkedIn’s algorithm doesn’t like links to external content, so it’s much better to post internal videos instead of external videos.
According to the three-second rule, video views signal that your content has attracted attention, so it can be used as a metric to measure the performance of LinkedIn posts.
Profile views
Profile views hold significant value on LinkedIn and are important as they indicate that someone has actively chosen to explore your profile. This person could be a connection or a stranger, but the potential for positive outcomes is high when your profile is viewed.
This unique feature is not available on other platforms, but on LinkedIn, a business-focused social media, it can make a substantial difference. LinkedIn provides a section to track profile visitors. In the Home section of your account, you can see your profile’s five most recent visitors on the left side of the page when you click on Profile Viewers.
In premium accounts, you can see in this section all the people who have visited your profile in the last 90 days. Also, charts and analytics are included in this section in paid accounts. According to my experience, this view can directly impact your post’s engagement and the number of leads you convert into customers.
Why Do Text-Only Posts Perform So Well?
It is interesting to know that based on my experience and contrary to much of the content written so far, text-only posts are seen much more than other content on LinkedIn. Of course, it can be said that this happened because of the nature of LinkedIn.
Such posts are usually less valuable than visual content on other social media platforms such as Instagram, X, and even Facebook, but LinkedIn is a different story. There are several reasons for this.
First, we can point out that considering the LinkedIn form and the fact that many of us use the LinkedIn app, texts take up less space than other types of content on the page so that LinkedIn can fit more content in the same space.
Some LinkedIn experts say this platform’s bandwidth is less than other platforms. Therefore, providing text content to LinkedIn servers is much easier than image content. Conversely, LinkedIn is a professional space, and text-only posts may seem more “professional” to people.
Plus, it might attract more interaction. At the same time, many employees browse their feeds at work, which makes it easier to browse text-only posts than videos and photos. After all, who wants his nosy colleague to see what he is doing behind his shoulder?
How Much Are Video Views Worth?
Text posts perform better than videos, but according to the three-second rule of videos, a video’s value surpasses that of a text post by more than five times. Despite algorithms favoring text posts, obtaining views with a video is considerably more challenging.
Is 5,000 Impressions Good on LinkedIn for Video Content?
A video with 5k views can be compared to a standard post with 25k views. The views number of videos is far less than text posts, but it conveys things to the audience that maybe cannot be conveyed with text, such as:
- Brand awareness,
- The tone of voice,
- Emotional connection,
- Memorability
Conclusion
Post views are when a post has been loaded into other users’ feeds. How many post views are good on LinkedIn? 1000 to 5000 views are considered good on LinkedIn, but you must know that most views don’t mean a user spent time reading your post.
It only means that they’ve scrolled over it. Of course, there is a chance that they’ve read your post, but you won’t know until they like, comment, or share a post. It doesn’t mean that views are worthless!
The more your post gets loaded in different users’ feeds. There is more possibility that they comment on or share it. We talked about how many post views are good on LinkedIn and the ways your post can go viral on LinkedIn. Start creating valuable posts on LinkedIn to get viral and attract more potential entrepreneurs and lead generators in your direction. Start it today!
FAQ
- Is 1000 Impressions on LinkedIn Good? Having 1000 impressions on a LinkedIn post can be considered good. Still, it ultimately depends on various factors, such as your target audience, the post’s content, and your overall LinkedIn presence.
- What is the average view on LinkedIn? The average number of views on a post on LinkedIn can vary widely depending on several factors, including the quality of the content, the size and engagement level of your network, and the relevance of the post to your connections.
- Is 3000 impressions on a LinkedIn post good? Yes, 3000 impressions on a LinkedIn post can be considered quite good, especially if your network is relatively modest in size. Achieving 3000 impressions indicates that your post has reached a substantial audience and generated visibility.
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