CUFinder and RocketReach are well-known prospecting tools created to simplify the lead generation process and reduce the expenses and time associated with manually searching for leads.
- Overview
- Tools and Services
- Data Accuracy
- Data Cleaning and Enrichment
- Data Availability
- Database
- Performance and Reliability
- Ease of Use/ UI
- Filtering System and Search Abilities
- CRM Integrations
- Google Chrome Extension
- APIs
- Mobile User Support
- Support Team
- Pricing
Overview
First, let’s check when and where CUFinder and RocketReach were created, what they are, and their overall scores on the G2 website (the most reliable website providing user-generated service ratings).
1. CUFinder Overview
Established in 2019, CUFinder is a relatively new online service focused on lead generation and enriching business data. Despite its recent inception, it quickly gained widespread recognition worldwide.
CUFinder is a valuable resource for marketers and data analysts, enabling them to efficiently access contact information and data for companies, staff, and key decision-makers in large quantities with remarkable speed.
Founded in Hamburg, Germany, CUFinder is a European-based lead generation platform that offers access to global data and extends its support worldwide.
2. RocketReach Overview
Created in 2016 and based in Bellevue, Washington, RocketReach is a prospecting service for finding leads and potential customers for individuals who prefer to spend their invaluable time on other essential tasks rather than the time-consuming task of finding leads via Google and web searching.
CUFinder, although established after RocketReach, has become a substantial competitor to RocketReach and other lead generation tools.
According to G2 (the worldwide platform for business software and services reviews), CUFinder has an overall score of 4.9 out of 5, while RocketReach has an overall score of 4.5 out of 5.
Furthermore, CUFinder excels in meeting users’ requirements with an impressive score of 9.5 out of 10 (responses: 677), while RocketReach, with 470 responses, achieves a score of 8.8 out of 10 in this aspect.
Nevertheless, evaluating these two lead generation services individually is crucial to determine which one aligns best with your specific needs.
We have prepared a detailed analysis comparing CUFinder and RocketReach in various aspects, and we recommend you read it carefully before any purchase.
Tools and Services
What are the prospecting services offered by CUFinder and RocketReach platforms? Which tools meet your needs?
The table below shows a quick overview of their services.
1. CUFinder’s Services
CUFinder’s list of services for lead generation and data enrichment is as follows:
- Prospect Engine
- Enrichment Engine
- Email Finder Engine
- Phone Finder Engine
- Academic Engine
- HR Engine
CUFinder’s Prospect Engine comprises two tools: Company Search and Contact Search. Users must specify their search parameters to obtain real-time lists of accurate data and contact information for companies and individuals.
CUFinder’s Enrichment Engine offers a wide array of twenty-eight bulk tools for data conversion. For example, users can upload extensive lists of company names and promptly receive corresponding LinkedIn URLs. This tool represents just one of the twenty-eight bulk services available within the CUFinder Enrichment Engine.
CUFinder’s Email Finder Engine includes two tools: the Company Email Finder and the Person Email Finder. The former finds emails for a single company based on its website address, while the latter retrieves an individual’s emails by using their name and the company’s domain provided.
CUFinder’s Phone Finder Engine has two tools: the Company Phone Finder and the Person Phone Finder. The former tool finds phone numbers for a company based on its domain, while the latter sources phone numbers for an individual using their name and location.
CUFinder’s Academic Engine has two tools: Professor Search and University Search. Users can tailor their search criteria to generate a comprehensive list of relevant professors and universities worldwide.
CUFinder’s HR Engine plays a crucial role in helping companies identify qualified job candidates. It compiles a list of potential job seekers based on user-defined filters and preferences.
2. RocketReach Services
RocketReach has two primary services:
- People and Company Search
- People and Company Bulk Lookups
RocketReach’s People and Company Search Services find individuals and companies in real time based on the group of filters determined by the user, including location, job title, industry, domain, etc.
RocketReach’s People and Company Bulk Lookup Services find the individual’s and companies’ data by determining specific criteria, uploading CSV files, or pasting LinkedIn URLs.
Online and real-time lead generation tools help you spend less time searching and more time enjoying the prospecting process.
The next part compares CUFinder and RocketReach based on data accuracy, which is the most significant characteristic of a lead generation website.
Data Accuracy
Imagine using a prospecting platform that finds millions of leads for you in seconds. Still, many of them are irrelevant, and many of the contacts are old and inaccurate.
Isn’t it better to search manually rather than using a low-quality lead generation service?
However, the best substitution is to use a reliable lead generation tool like CUFinder with high data accuracy and relevancy.
On the G2 website, the CUFinder’s data accuracy scores are
- CUFinder company data accuracy: 9.5/10 (responses: 534)
- CUFinder contact data accuracy: 9.4/10 (responses: 536)
While the RocketReach’s scores for data accuracy are lower than CUFinder on the G2 website:
- RocketReach company data accuracy: 8.3/10 (responses:193)
- RocketReach contact data accuracy: 8.2/10 (responses:210)
It is worth mentioning that CUFinder guarantees the data and contacts to be over 98% correct. RocketReach also claims an average 85% or higher fill rate for emails and a 60% fill rate for direct phone numbers.
Data Cleaning and Enrichment
According to G2, CUFinder scores 9.3 out of 10 for data cleaning and enrichment based on 418 reviews, while RocketReach achieves a score of 8.3 out of 10 in this aspect, as per 114 reviews.
Data Availability
On G2, users of both CUFinder and RocketReach have rated the availability of contact, company, and industry research data.
Here are the scores for these aspects:
- CUFinder Company Data Availability: 9.3/10 (responses: 541)
- CUFinder Contact Data Availability: 9.6/10 (responses: 541)
- CUFinder Industry Research Data Availability: 9.3/10 (responses: 536)
- RocketReach Company Data Availability: 8.5/10 (responses: 198)
- RocketReach Contact Data Availability: 8.5/10 (responses: 215)
- RocketReach Industry Research Data Availability: 8.3/10 (responses: 174)
Database
Before investing in a lead generation service, it’s essential to have a clear understanding of the type of data they provide.
It’s essential to assess the quality and scope of their data, encompassing details about companies, their employees, and top executives, such as CXOs.
The relevance and accuracy of this information can be immensely valuable for your business if it aligns with your specific goals and strategies.
1. CUFinder’s Database
What is the information recorded in the CUFinder database?
- Contact data for +262 M global companies.
- Contact info for +419 M individuals worldwide.
- Website addresses for +260 M global companies.
- Emails for +180 M companies and employees worldwide.
- Emails for +1.5 M professors from 14,000 universities worldwide.
- Landline phone numbers for +145 M companies worldwide.
- Cell phone numbers for +350 M individuals globally.
- Social media links for +100 M companies.
- Social media links for +1 M individuals.
2. RocketReach Database
- Coverage for 15 M companies worldwide
- Data of 450 M professionals worldwide
RocketReach claims on its website that it can find at least one email address for 92% of these professionals, and on average, it finds 2.8 valid email addresses and 1.8 mobile numbers per professional. RocketReach finds 2.7 social profiles per search.
Performance and Reliability
The G2 website evaluates the performance and reliability of CUFinder and RocketReach, focusing on their consistent accessibility and efficiency in helping users complete tasks.
CUFinder has earned an impressive score of 9.4 out of 10 for performance and reliability based on 528 responses, while RocketReach’s score is lower- 8.6 out of 10 (based on 99 responses).
Ease-of-Use/UI
CUFinder is well-known for its user-friendly and uncomplicated website and dashboard.
CUFinder excels with remarkable scores of 9.9 out of 10 for ease of use, 9.9 out of 10 for ease of setup, and 9.5 out of 10 for ease of administration. This is truly impressive!
RocketReach’s ratings for ease of use, ease of setup, and ease of administration are 9.2/10, 9.3/10, and 9.2/10, respectively.
Easy-to-use lead generation websites are really important. When websites are simple and not complicated, it’s easier for users to find what they need quickly.
People like to feel free and confident on a website, so making them easy to use is a big deal. CUFinder, with impressive scores of Ease-of-Use, is the most straightforward lead generation and data enrichment website on the G2 website.
Filtering System/ Search Abilities
CUFinder and RocketReach platforms offer search tools that empower users to find the relevant leads they need via a filtering system.
For instance, for individual searching, CUFinder offers search attributes such as industry, location, revenue, product/services list, and employee count for companies or job titles, salary, years of experience, location, industry, skill, interests, and others for individuals.
Let’s check what people say about the filtering system and search abilities of CUFinder and RocketReach on the G2 website.
Segmentation/Filtering
- CUFinder’s data segmentation/filtering score is 9.5/10 (responses: 409) on the G2 website.
- RocketReach’s data segmentation/filtering score is 8.4/10 (responses: 127) on the G2 website.
Search Abilities
- CUFinder’s score for search abilities is 9.4/10 (responses: 408) on the G2 website.
- RocketReach’s score for search abilities is 8.8/10 (responses: 208) on the G2 website.
CRM Integration
The integration of prospecting platforms with CRMs is crucial for optimizing data management.
This integration allows real-time updates, lead tracking, and strengthened data security.
CUFinder can seamlessly integrate with many CRM platforms like HubSpot, Salesforce, Pipedrive, Outreach, SalesLoft, Zoho, etc.
RocketReach can integrate with five services: SalesForce, Outreach, SalesLoft, Hubspot, and Zapier.
According to G2’s user responses, the CUFinder scoring for CRM/marketing automation is 9.4/10 based on 413 responses, and RocketReach’s score is 8.0/10 based on 88 responses.
Google Chrome Extension
CUFinder and RocketReach provide Google Chrome extensions that can be easily added to the Chrome browser.
These extensions are tailored to streamline the functionality of Chrome by automating specific tasks, thereby improving the overall user experience.
APIs
An API is a set of rules and protocols allowing different software to connect and interact with each other.
- CUFinder’s score for APIs is 9.4/10 (responses: 518) on the G2 website.
- RocketReach’s score for APIs is 7.8/10 (responses: 40) on the G2 website.
Mobile User Support
Supporting mobile users is imperative for lead generation websites, considering the widespread use of mobile devices worldwide.
Let’s check the scores of CUFinder and RocketReach in this aspect.
- CUFinder’s score for mobile user support is 9.3/10 (responses: 521) on the G2 website.
- RocketReach’s score for mobile user support is 8.3/10 (responses: 32) on the G2 website.
Support Team
Support teams’ expertise and prompt responses are fundamental in fostering trust and significantly impact the overall reputation of lead generation companies.
To see how individuals assess the support teams at CUFinder and RocketReach, it is advisable to check their scores on the G2 website.
- CUFinder’s score for support quality is 9.7/10 (responses: 674) on the G2 website.
- RocketReach’s score for support quality is 8.7/10 (responses: 357) on the G2 website.
Pricing
Let’s check what the prices of CUFinder and RocketReach are.
Are they worth it?
1. CUFinder Pricing
CUFinder’s lead generation platform is affordable for finding prospects and enriching business data.
CUFinder has two pricing plans:
- Enrichment engine pricing plan
- Lead generation pricing plan
Moreover, if the buyer purchases an annual plan, the prices decrease by 30%!
1. Enrichment Engine Pricing Plans
Annual billing:
- Free: $0
- Growth: $34
- Premium: $49
- Unlimited: $91
Monthly billing:
- Free: $0
- Growth: $49
- Premium: $69
- Unlimited: $129
2. Lead Generation Pricing Plans
Annual billing:
● Free: $0
● Growth: $39
● Premium: $79
● Unlimited: $119
Monthly billing:
● Free: $0
● Growth: $49
● Premium: $99
● Unlimited: $149
The tools and services of each plan can be seen in the below images.
2. RocketReach Pricing
RocketReach pricing plans are higher than CUFinder, and RocketReach has fewer tools and abilities than CUFinder.
You can see the pricing plans of RocketReach in the below images. Consider that these prices are for the plans that provide only the emails and phone numbers of the businesses.
As you can see, the prices decrease when you select annual plans.
Making the Right Choice: CUFinder or RocketReach?!
- CUFinder’s overall score is higher than RocketReach on the G2 website. It is 4.9/5 for CUFinder and 4.5/5 for RocketReach.
- Moreover, the detailed scores of CUFinder in all aspects are higher than RocketReach. You can check this article to see all these G2 scores.
- CUFinder has an extensive range of services for both lead generation and data enrichment, while RocketReach’s tools are limited.
- Though CUFinder’s scores are higher than RocketReach on the G2 website, CUFinder offers lower prices than RocketReach!
- CUFinder’s free credits are repeated every month for the users.
- CUFinder is the most straightforward platform for lead generation and data enrichment. Its dashboard and website are very intuitive.
You can read the following articles for a complete CUF comparison: