CUFinder and Apollo are famous B2B lead generation and data enrichment services to find valuable leads and enhance customer data.
While both platforms have earned a solid user following, the question remains: which suits your business needs and objectives best?
We will thoroughly evaluate CUFinder and Apollo based on multiple criteria to help you select the ideal lead generation tool for your marketing purposes.
Overview
First, let’s investigate the origins and creation of CUFinder and Apollo, discovering their origins, what they are, and what their overal scores are on the G2 website. .
1. CUFinder
CUFinder, established in 2019, is a relatively recent online service in lead generation and business data enrichment. Nonetheless, it swiftly gained popularity and found its place among numerous other tools.
CUFinder helps marketers and data analysts get the contacts and data of companies, their employees, and decision-makers in bulk and in no time.
Founded in Hamburg, Germany, CUFinder is a European lead generation platform encompassing global data and providing support worldwide.
2. Appolo.io
Apollo.io is a lead generation platform designed to streamline marketing activities and find relevant and qualified prospects.
Apollo, founded in 2015, is widely recognized as a top-tier lead generation tool worldwide. Apollo’s headquarters are in San Francisco, California, United States.
It is a substitute for finding the leads manually, which is time-consuming and tedious.
While CUFinder was founded after Apollo, it has emerged as a significant rival to Apollo and other lead generation tools.
Deciding between CUFinder and Apollo can pose a dilemma for you!
Generally, based on the G2 website (Business Software and Services Reviews), CUFinder’s overall score is 4.9 out of 5, and Apollo’s overall score is 4.8 out of 5.
This competition is quite intense, isn’t it?”
Moreover, CUFinder’s score for meeting the users’ requirements is 9.5 out of 10, and Apollo’s score for meeting the users’ requirements is 9.3/10 (responses: 4322).
Nonetheless, checking them individually is essential to choosing the best lead generation service based on your needs.
To aid you in making a well-informed selection, we’ve compiled a comprehensive and detailed analysis comparing CUFinder and Apollo.
Tools and Services
What are the features and online services offered by CUFinder and Apollo?
The table below shows a quick overview of the services they offer.
1. CUFinder Tools and Services
CUFinder benefits from six various engines, including:
1. Prospect Engine
2. Enrichment Engine
3. Email Finder Engine
4. Phone Finder Engine
5. Academic Engine
6. HR Engine
CUFinder Prospect Engine offers two tools: Company Search and Contact Search. Users must choose their search criteria to get companies’ and individuals’ accurate data and contacts in a list in real time.
CUFinder Enrichment Engine has twenty-eight bulk tools for data conversion. For example, you can upload a long list of company names and instantly receive their corresponding LinkedIn URLs. This tool is just one of the twenty-eight bulk services within CUFinder Enrichment Engine.
CUFinder Email Finder Engine has two tools: company email finder and person email finder. The first one finds emails for a single company based on its website address, while the latter finds an individual’s emails using their name and the company’s domain that you enter.
CUFinder Phone Finder Engine offers two tools: company phone finder and person phone finder. The first tool finds phone numbers for a company based on its domain, and the latter finds phone numbers for an individual based on their name and location.
CUFinder Academic Engine consists of two tools: professor search and university search. The user can select search criteria for relevant professors or universities worldwide.
CUFinder HR Engine helps identify qualified job candidates for companies seeking employees. It compiles a list of job seekers based on user-defined filters.
2. Apollo’s Services and Solutions
Apollo helps businesses and marketers in four various ways to find potential customers and enrich business data and contacts.
1. Company and People Search
2. Engage
3. Conversions
4. Enrich
Apollo Company Search and People Search help users find targeted people and companies based on their selected search criteria.
Apollo Engage helps build custom campaigns to automate email marketing and cold phone calls, create and manage tasks, get analytics, etc.
Apollo Conversions assists you in connecting your meeting platform, like Zoom or Google Meet, to start capturing insights.
Apollo Enrich has four tools: CRM, CSV, API enrichment, and job change alerts. They help update your records and see the contacts removed to a new company.
Data Accuracy
First, let’s see what accuracy rate CUFinder and Apollo claimed on their websites. Then, we will check their scores in data accuracy on the G2 website (the most reliable service scoring website).
CUFinder claims to provide company and contact data with over 98% accuracy. Apollo claims an accuracy rate of 85%.
Nevertheless, relying on real user experiences is often a better approach than what the companies claim!
Looking at G2 reviews and user ratings in September 2023, we can see how these renowned lead generation services have performed in terms of company and contact data accuracy.
- CUFinder company data accuracy: 9.5/10 (responses: 529)
- Apollo company data accuracy: 8.6/10 (responses:1781)
- CUFinder contact data accuracy: 9.4/10 (responses: 532)
- Apollo contact data accuracy: 8.8/10 (responses:1750)
Data Cleaning and Enrichment
Data cleaning and enrichment are some essential capabilities in CUFinder and Apollo. These lead generation websites can check the data in your system and CRM, find inaccurate data, and clean them.
As mentioned on the G2 website, the CUFinder score for data cleaning and enrichment is 9.3/10 based on 416 reviews, and the Apollo score for data cleaning and enrichment is 8.8/10 based on 1198 reviews.
Data Availability
On the G2 website, the users of CUFinder and Apollo scored the contact, company, and industry research data availability of these two platforms, which are as follows.
- CUFinder Company Data Availability: 9.3/10 (responses: 535)
- CUFinder Contact Data Availability: 9.6/10 (responses: 534)
- CUFinder Industry Research Data Availability: 9.3/10 (responses: 532)
- Apollo Company Data Availability: 9/10 (responses: 1782)
- Apollo Contact Data Availability: 8.9/10 (responses: 1804)
- Apollo Industry Research Data Availability: 8.8/10 (responses: 1032)
Database
Before you invest in a lead generation service, it’s crucial to understand the kind of data it offers.
These services typically gather information about companies and potential leads from various sources like company websites, contact directories, public records, social media, and more.
To determine if these services align with your marketing and business objectives, you should evaluate their data, including details about companies, employees, and top executives (CXOs).
This information can be valuable for your business if it matches your goals.
1. CUFinder’s Database
What information is contained in the CUFinder database?
- CUFinder provides comprehensive contact and data for more than 262 million global companies.
- CUFinder offers complete contact information for over 419 million individuals worldwide.
- CUFinder includes website addresses for +260 million companies across the globe.
- CUFinder contains email addresses for +180 million companies and their employees worldwide.
- CUFinder features email addresses for +1.5 million professors from over 14,000 universities worldwide.
- CUFinder includes landline phone numbers for +145 million companies worldwide.
- CUFinder provides cell phone numbers for +350 million individuals from around the world.
- CUFinder offers links to the social media profiles of over 100 million companies.
- CUFinder includes links to the social media profiles of over 1 billion individuals.
2. Apollo Database
Apollo has a business database with the data of +265M contacts.
It has the data of:
- +124K CEOs
- +101K VP of growth
- +81K marketing managers
- +16k sales leaders
- +4K sales managers.
Performance and Reliability
The G2 website assesses the responsiveness of CUFinder and Apollo in terms of their ability to be accessible consistently and enable users to accomplish their tasks quickly.
As of September 2023, CUFinder has achieved a performance and reliability score of 9.4 out of 10 (responses: 528), while Apollo is not far behind with a score of 9.2 out of 10 (responses: 1162).
Ease of Use/UI
CUFinder is well-known for its easy-to-use and straightforward website and dashboard.
To illustrate, CUFinder boasts impressive scores of 9.9 out of 10 for ease of use, 9.9 out of 10 for ease of setup, and 9.5 out of 10 for ease of administration! It’s excellent, isn’t it?
The scores of Apollo for ease of use, ease of setup, and ease of admin are respectively 9.3/10, 9.3/10, and 9.2/10.
Apollo’s website is more straightforward than ZoomInfo, known for its complicated website. However, compared to CUFinder, Apollo’s website is more challenging.
Filtering System/ Search Abilities
The provided data and table highlight the functionality for filtering or segmenting data in both CUFinder and Apollo.
The search tools offered by both platforms enable users to locate the specific and targeted data they require efficiently.
CUFinder has +40 filters, and Apollo has +65 filters to narrow down the results. Search attributes are needed to get relevant and targeted results.
Different users have varying preferences when it comes to filters. Some find many filters confusing, while others prefer using multiple search criteria to obtain minor but the most relevant lead data.
Let’s check what people say about the filtering system and search abilities of CUFinder and Apollo on the G2 website.
Segmentation/Filtering
- CUFinder’s data segmentation/filtering score is 9.5/10 (responses: 409) on the G2 website.
- Apollo’s data segmentation/filtering score is 8.9/10 (responses: 1326) on the G2 website.
Search Abilities
- CUFinder’s score for search abilities is 9.4/10 (responses: 406) on the G2 website.
- Apollo’s score for search abilities is 9.3/10 (responses: 1667) on the G2 website.
CRM Integrations
Integrating lead generation websites with CRM systems is essential for streamlining data management, enabling real-time updates, tracking leads, enhancing lead scoring, automating communication, facilitating analytics, maintaining data security, etc.
CUFinder and Apollo can be integrated into Zoho, SalesForce, HubSpot, Pipedrive, etc.
Integration to CRM and marketing automation is 9.4/10 (responses: 413) for CUFinder, and it is 8.9/10 (responses: 1132) in Apollo, based on the G2 website.
Google Chrome Extension
Both CUFinder and Apollo offer Google Chrome extensions that can be added to your Chrome browser to modify its features.
These extensions are designed to automate specific tasks within Chrome and enhance the overall usability of the software.
API
An API is a set of rules and protocols that allows different software applications to communicate and interact with each other.
- CUFinder’s score for API is 9.4/10 (responses: 518) on the G2 website.
- Apollo’s score for API is 8.7/10 (responses: 676) on the G2 website.
Mobile User Support
Lead generation websites must be mobile-friendly due to the extensive global use of mobile devices.
The mobile-friendliness of websites helps both the users and the lead generation platforms.
Users enjoy working with a mobile-friendly website, and the website owners experience more conversion rates, a positive effect on search engine rankings, and more accessibility to a broader audience.
Let’s check users’ scores to CUFinder and Apollo on the G2 website.
- CUFinder’s score for mobile user support is 9.3/10 (responses: 521) on the G2 website.
- Apollo’s score for mobile user support is 8.3/10 (responses: 674) on the G2 website.
Support Team
A support team is essential in any service as it is the backbone of customer satisfaction. Support teams’ expertise and timely responses build trust and loyalty and contribute to the company’s reputation.
How do individuals perceive and assess the support teams at CUFinder and Apollo?
- CUFinder’s score for support quality is 9.7/10 (responses: 665) on the G2 website.
- Apollo’s score for support quality is 9.2/10 (responses: 3692) on the G2 website.
Pricing
To evaluate the cost-effectiveness of acquiring leads’ data, it’s essential to analyze the pricing structures of CUFinder and Apollo.
CUFinder Pricing
CUFinder lead generation platform is one of the affordable websites for finding prospects and enriching business data.
CUFinder has two pricing plans: enrichment engine pricing plan and lead generation pricing plan.
Moreover, if the buyer purchases an annual plan, the prices decrease by 30%.
1. Enrichment Engine Pricing Plans
Annual billing:
- Free: $0
- Growth: $34
- Premium: $49
- Unlimited: $91
Monthly billing:
- Free: $0
- Growth: $49
- Premium: $69
- Unlimited: $129
2. Lead Generation Pricing Plans
Annual billing:
- Free: $0
- Growth: $39
- Premium: $79
- Unlimited: $119
Monthly billing:
- Free: $0
- Growth: $49
- Premium: $99
- Unlimited: $149
You can see the tools and facilities of each plan in the below images.
2. Apollo Pricing
Apollo decreases the prices by 20% if the user purchases an annual plan instead of a monthly plan.
You can see Apollo’s pricing plans in the images below. The first image is the annual billing and the latter is the monthly billing.
CUFinder vs. Apollo: Selecting the Ideal Solution for Your Business Needs
- CUFinder’s overall score on G2 is 4.9/5, and Apollo’s overall score on G2 is 4.8/5. There is a minor difference. However, the CUFinder’s G2 scores in detailed evaluations are higher in almost all assessments. You see the difference if you check the G2 scores in this article or on the G2 website.
- CUFinder’s website and dashboard are more intuitive and easy to use than Apollo’s website and dashboard. In fact, CUFinder has the most transparent and simple-to-navigate lead generation platform worldwide.
- Company and contact data accuracy, the most essential features of a lead generation website, is higher in CUFinder than in Apollo.
- CUFinder has six various engines, which are clearly introduced on their website. Therefore, it is easy for the users to choose the right engine that meets their requirements. In contrast, the Apollos’ solutions are more challenging to understand than CUFinder’s engines. The Apollo’s user needs more time to discover what each of Apollos’ solutions contains.
- CUFinder offers a 30% discount on its annual plans, which is a 20% discount on Apollo.
- If the users ask CUFinder for more free credits for checking the quality of CUFinder, wonderfully, they accept it!
- Apollo has a stringent no-VPN policy, leading to account suspensions for using VPN without prior notice.
- Unlike Apollo, no credit card is required in CUFinder when the user wants to test CUFinder’s free credits.
You can read the following articles for a complete CUF comparison: