In the competitive world of lead generation services, the battle is fierce!
Two key players are CUFinder and Cognism, the online lead generation and prospecting services that are used to find the companies’ and individuals’ data.
This showdown between CUFinder and Cognism represents a comprehensive analysis for businesses seeking to improve their sales and marketing efforts.
Both platforms offer a wide array of tools and features, promising to deliver high-quality leads, but they do so uniquely.
It would help if you read this article to determine the best fit for your business. In this showdown, we will explore the strengths and weaknesses of each prospecting service.
Overview
Let’s find out where CUFinder and Cognism came from, how they were created, and their overall scores on the G2 website (the world’s largest and most trusted software for service reviews).
1. CUFinder
CUFinder started in 2019 in Hamburg (Germany) and is a relatively new online service for lead generation and business data enrichment.
It helps people find contact information for companies, their employees, and critical decision-makers quickly and in large amounts.
Even though it’s relatively young, it became popular and is now a well-regarded tool in marketing.
Checking the G2 website, you will see that CUFinder’s ratings (both overall and detailed scores) exceed all its competitors, including Cognism!
2. Cognism
Cognism, created in 2015 in London, is a lead generation platform that makes prospecting and marketing tasks easier by helping you discover the right potential customers.
It’s an alternative to the slow and tedious process of finding leads manually by searching on the web and Googling.
You can save time and energy by using automatic lead generation tools and spend invaluable time on more critical tasks.
CUFinder, despite being established after Cognism, has become a noteworthy lead generation and business data enrichment tool in the marketing field.
When it comes to choosing between CUFinder and Cognism, it can present a challenging decision.
According to the G2 website, CUFinder boasts an impressive overall score of 4.9 out of 5, while Cognism’s score is 4.7 out of 5.
Furthermore, when it comes to meeting users’ needs, CUFinder achieves an outstanding score of 9.5 out of 10 based on 669 responses, while Cognism scores lower at 8.9 out of 10 based on feedback from 344 respondents.
However, looking at each separately is essential to decide which lead generation service is right for you.
Please read the rest of this article, which consists of a thorough and detailed comparison of CUFinder and Cognism.
Tools and Services
What are the tools and services of CUFinder and Cognism for lead generation and prospecting?
The table below shows a quick overview of the services they offer.
1. CUFinder Tools and Services
CUFinder benefits from six various engines including:
- Prospect Engine
- Enrichment Engine
- Email Finder Engine
- Phone Finder Engine
- Academic Engine
- HR Engine
CUFinder Prospect Engine provides two tools: Company Search and Contact Search. You can choose specific criteria to find verified data and contacts for companies and people in no time.
CUFinder Enrichment Engine offers a wide range of bulk tools for data conversion, including the ability to upload a list of company names and receive their LinkedIn URLs instantly. There are a total of twenty-eight bulk services available within this engine.
CUFinder Email Finder Engine includes two tools: one for finding company email addresses based on their website and another for finding individual email addresses using their name and the company’s domain you provide.
CUFinder Phone Finder Engine also has two tools: one for finding company phone numbers based on their domain and another for finding individual phone numbers using their name and location.
CUFinder Academic Engine consists of two tools, Professor Search and University Search, allowing users to select specific criteria to find relevant professors or universities worldwide.
CUFinder HR Engine is designed to help companies identify qualified job candidates. It compiles a list of job seekers based on user-defined filters, making it easier for companies to find suitable employees.
2. Congnism’s Services
Cognism helps users via three various ways to find potential customers and enrich business data and contacts.
- Sales Prospectors
- Enhance Service
- Intent Data
Cognism’s Sales Prospector finds the data of companies and decision-makers. It assists you to find and connect with prospects at scale.
Cognism’s Enhance Data Service finds outdated information, completes the missing data, and guarantees that your teams consistently have access to up-to-date and precise business data.
Cognism’s Intent Data Service helps the users find out the people who actively search for your products or services. In other words, it provides the data of ready-to-buy prospects who are more likely to sign a contract with you.
Data Accuracy
CUFinder guarantees the data to be over 98% correct. Cognism also guarantees the data accuracy to be +98%
A question arises: Are their claims really true?
If we check the CUFinder and Cognism company and contact data accuracy on the G2 website (the most reliable review website), we find out which of these claims is correct!
Relying on real user experiences is often a better approach than what the companies claim!
● CUFinder company data accuracy: 9.5/10 (responses: 533)
● Cognism company data accuracy: 8.2/10 (responses:176)
● CUFinder contact data accuracy: 9.4/10 (responses: 536)
● Cognism contact data accuracy: 7.8/10 (responses:184)
Data Cleaning and Enrichment
CUFinder and Cognism can check the large quantities of companies’ and employees’ data in minutes to find inaccurate and old information and contacts and refresh your CRM.
CUFinder received a 9.3 out of 10 rating from 418 individuals who evaluated its data cleaning and enrichment capabilities.
The score of Cognism is lower and stands out at 8.1 out of 10 based on the evaluation of 132 individuals.
Data Availability
The users of CUFinder and Cognism scored the availability of contact, company, and industry research data on the G2 website.
Here are their ratings:
- CUFinder Company Data Availability: 9.3/10 (responses: 540)
- CUFinder Contact Data Availability: 9.6/10 (responses: 539)
- CUFinder Industry Research Data Availability: 9.3/10 (responses: 536)
- Cognism Company Data Availability: 8.5/10 (responses: 179)
- Cognism Contact Data Availability: 8.3/10 (responses: 182)
- Cognism Industry Research Data Availability: 8.3/10 (responses: 152)
Database
Before investing in a lead generation and B2B data enrichment service, it’s essential to understand the type of data they provide clearly.
These services usually collect data about companies and potential leads from various sources such as websites, contact directories, public records, social media, and many other channels.
To ascertain whether these services are in sync with your marketing goals, assessing the quality of their data is essential.
1. CUFinder’s Database
CUFinder lead generation platform has recorded the following data for the users:
- The contacts and general data for +262 M global companies
- The contact information for over +419 M individuals worldwide
- Website Addresses for +260 M companies across the globe
- Emails for +180 M companies and employees worldwide
- Emails for +1.5 M professors from +14,000 universities
- Landline phone numbers for +145 M companies worldwide
- Cell phone numbers for +350 M individuals worldwide
- The links to the social media profiles of +100 M companies
- The links to the social media profiles of +1 billion individuals
2. Cognism Database
Cognism has the business data of companies and people in EMEA, NAM, and APAC. This data includes the companies’ and individuals’ emails, phone numbers, location, industry, job title, etc.
Cognism provides intent data for the users to find ready-to-buy leads, but this feature is not offered in every package. Users must purchase a Diamond pricing plan (the most expensive plan) to access the buyer intent data. Intent topics can be changed once per quarter in Cognism.
Performance and Reliability
The G2 website evaluates the responsiveness of CUFinder and Cognism by assessing their capacity to provide consistent accessibility and facilitate swift task completion for users.
Their scoring is as below.
- CUFinder has achieved a performance and reliability score of 9.4 out of 10 (responses: 528).
- Cognism has received a performance and reliability score of 8.9 out of 10 (responses: 88).
Ease of Use/AI
CUFinder is widely recognized for its user-friendly and uncomplicated website and dashboard.
CUFinder has received outstanding and remarkable scores on the G2 website:
- 9.9 out of 10 for ease of use
- 9.9 out of 10 for ease of setup
- 9.5 out of 10 for ease of administration
These scores are all lower for Cognism:
- 9.0 out of 10 for ease of use
- 9.0 out of 10 for ease of setup
- 8.9 out of 10 for ease of administration
Filtering System/Search Abilities
CUFinder and Cognism platforms offer search tools that empower users to find the precise, targeted data they need efficiently.
The Filtering system is necessary for narrowing the results down and avoiding time wasting for emailing or calling irrelevant people and companies.
Let’s check what the filtering system and search ability scores of CUFinder and Cognism are on the G2 website.
1. Segmentation/Filtering
● CUFinder’s data segmentation/filtering score is 9.5/10 (responses: 409) on the G2 website.
● Cognism’s data segmentation/filtering score is 8.4/10 (responses: 139) on the G2 website.
2. Search Abilities
● CUFinder’s score for search abilities is 9.4/10 (responses: 407) on the G2 website.
● Cognism’s score for search abilities is 8.8/10 (responses: 174) on the G2 website.
CRM Integrations
It enables real-time updates, lead tracking, improved lead scoring, automated communication, streamlined analytics, and ensures data security.
- The CRM and marketing automation integration is 9.4/10 (responses: 413) for CUFinder.
- The CRM and marketing automation integration is 8.4/10 (responses: 131) for Cognism.
Google Chrome Extension
CUFinder and Cognism provide Google Chrome extensions that can be incorporated into your Chrome browser, allowing you to customize its functionalities.
These extensions are created to automate certain tasks within Chrome and improve the overall usability of the software.
API
An API, or Application Programming Interface, comprises a set of guidelines and protocols that facilitate communication and interaction between diverse software applications.
● CUFinder’s score for APIs is 9.4/10 (responses: 518) on the G2 website.
● Cognism’s score for APIs is 8.7/10 (responses: 676) on the G2 website.
Mobile User Support
Due to the widespread use of mobile devices worldwide, lead generation websites must be optimized for mobile accessibility.
Users appreciate the convenience of a mobile-friendly website, and website owners can reap the rewards of increased conversion rates.
CUFinder’s score for mobile user support is 9.3/10 (responses: 521) on the G2 website. Unfortunately, this feature is not available for Cognism.
Support
Support teams play a pivotal role in any service. The promptness of support teams in assisting fosters trust and loyalty,
How do customers evaluate the support teams at CUFinder and Cognism?
- CUFinder’s score for support quality is 9.7/10 (responses: 670) on the G2 website.
- Cognism’s score for support quality is 9.5/10 (responses: 333) on the G2 website.
Pricing
Is it affordable to use automatic lead generation tools?
CUFinder has shown the prices clearly on its website. Cognism doesn’t provide the prices on its websites. Users have to email the Cognism team to find out the prices, which can be tedious!
However, the prices we found for Cognism are as follow:
- Diamond – $25,000 Access Fee, $2,500/user
- Platinum – $15,000 Access Fee, $1,500/user
The Diamond plan’s price is $2,500 per user annually. It provides access to a database of up to 50 million contacts.
The Platinum plan offers access to a database of up to 25 million contacts at $1,500 per user annually.
Both plans grant access to various products, including lead builder, insights, data segmentation, and more. Moreover, the Diamond plan has advanced AI-driven segmentation capabilities, too.
An important point about Cognism’s prices:
Cognism claims that Diamonds-on-Demand is a tool to find the most valuable prospects through a verification process using Cognism’s advanced Diamond engine.
But this feature is exclusively accessible with the top-tier plan, making Diamonds-on-Demand somewhat restricted!
To unlock this functionality, subscribe to the latest and highest-tier Cognism edition. Users are constrained to verifying 50 contacts per month, with a 48-hour verification process.
On the other hand, CUFinder offers lower prices than Cognism.
CUFinder’s overall and detailed scores on the G2 website are all more than Cognism, and the CUFinder’s prices are lower than Cognism!
Let’s check the prices of CUFinder:
CUFinder has two pricing plans:
- Enrichment engine pricing plan
- Lead generation pricing plan
Moreover, if the buyer buys an annual plan, the prices lower by 30%.
CUFinder’s Enrichment Engine Pricing Plans
Annual billing:
- Free: $0
- Growth: $34
- Premium: $49
- Unlimited: $91
Monthly billing:
- Free: $0
- Growth: $49
- Premium: $69
- Unlimited: $129
CUFinder’s Lead Generation Pricing Plans
Annual billing:
- Free: $0
- Growth: $39
- Premium: $79
- Unlimited: $119
Monthly billing:
- Free: $0
- Growth: $49
- Premium: $99
- Unlimited: $149
The tools and facilities of each plan are shown in the below images.
Best Lead Generation Tools and B2B Software
Identifying the best lead generation tools and B2B software is crucial for businesses seeking to grow their customer base. These tools and software solutions streamline the process of finding potential clients and nurturing leads into valuable sales opportunities. They often include features such as email marketing, CRM integration, and analytics to help companies optimize their lead generation strategies and achieve better results in their B2B marketing efforts.
CUFinder or Cognism: Picking the Perfect Lead Generation Platform
- CUFinder’s overall score on the G2 website is 4.9/5. It is higher than the Cognism’s overall score: 4.7/5.
- The detailed ratings of CUFinder on the G2 website are all more than Cognism. For instance, CUFinder’s company and contact data accuracy scores are respectively 9.5/10 and 9.4/10, while Cognism’s scores are respectively 8.2/10 and 7.8/10!
- The scores of CUFinder are higher than Cognism on the G2 website. And the prices of CUFinder are less than Cognism!
- In Cognism, users must eliminate and destroy all data exported to their CRMs when their association ends. Still, on CUFinder, the user can keep the data even if he stops working CUFinder.
- CUFinder is the most easy-to-use lead generation platform. The G2 scores also show that CUFinder is more user-friendly than Cognism.
- CUFinder’s services and tools are more extensive than Cognism and cover more user needs in prospecting and data enrichment..
- CUFinder’s prices are mentioned transparently on its website, while Cognism users have to waste time and ask the Cognism team to send the prices for them!
- CUFinder offers a 30% discount on its annual contracts.
- CUFinder’s support team is more responsive than any other lead generation services, in a way that if users request additional free credits from CUFinder to evaluate its quality, the good news is that they readily accept the request!
You can read the following articles for a complete CUF comparison: