CUFinder and ZoomInfo are two well-regarded B2B lead generation and business data enrichment services companies employ to discover high-quality leads and complete their customers’ data.
Both products enjoy a strong reputation among their users, but which one is the optimal choice for your business and goals?
We will compare CUFinder and ZoomInfo across various criteria to help you determine which lead generation tool aligns best with your requirements.
Overview
To begin, let’s examine the origins and purposes of CUFinder and ZoomInfo, including their creation dates and sources.
1. ZoomInfo Overview
ZoomInfo Technologies Inc. was established in 2000. It collects companies’ and individuals’ data from the internet and other sources, and then the users can get their required data based on a filtering system.
DiscoverOrg, one of ZoomInfo’s competitors, was founded in 2007.
In February 2019, DiscoverOrg acquired ZoomInfo Technologies Inc. and rebranded as ZoomInfo. The two platforms were integrated, with ZoomInfo remaining its brand name. They have become a unified platform for lead generation and business data enrichment.
ZoomInfo’s headquarters is in Vancouver, Washington, U.S.
2. CUFinder Overview
CUFinder is a B2B lead generation and business data enrichment website with various tools to find new prospects, verify business data, and complete CRMs.
CUFinder was established in November 2019. CUFinder headquarters is in Hamburg, Germany.
Although CUFinder was established later than ZoomInfo, it has become a serious competitor for ZoomInfo and other lead generation tools.
Choosing between CUFinder and ZoomInfo can be challenging for you.
Generally, based on G2 (Business Software and Services Reviews), CUFinder’s overall score is 4.9 out of 5, and ZoomInfo’s overall score is 4.4 out of 5.
Moreover, CUFinder’s score for meeting the users’ requirements is 9.5/10 (responses: 665), and ZoomInfo’s score for meeting the users’ requirements is 8.6/10 (responses: 5376).
However, we should check the details one by one to make the best decision.
To assist you in making an informed choice, we have prepared a thorough comparative analysis that will provide valuable insights about CUFinder and ZoomInfo.
Tools and Services
CUFinder and ZoomInfo have various single and bulk services and tools for lead generation and data enrichment.
Check them below to see which of them cover your needs adequately.
1. CUFinder’s Tools and Services
CUFinder has six engines, including
- Prospect Engine
- Enrichment Engine
- Email Finder Engine
- Phone Finder Engine
- Academic Engine
- HR Engine
CUFinder Prospect Engine has two tools: Company Search and Contact Search. The first one finds the relevant companies based on the search criteria you selected in bulk and no time. The latter finds the tqrgeted individuals based on the search criteria you selected in bulk and no time. The data and complete contacts of companies and people are given.
CUFinder Enrichment Engine has twenty-eight tools, all of which work in bulk. For instance, users can upload a bulk list of companies’ names and get their corresponding emails in real-time. This tool is only one of the twenty-eight bulk services of CUFinder Enrichment Engine.
CUFinder Email Finder Engine has two tools: Company Email Finder and Person Email Finder. The first one finds the emails of one single company based on its domain. The latter finds an individual’s emails based on his name and the company’s domain.
CUFinder Phone Finder Engine has two tools: Company Phone Finder and Person Phone Finder. The first one finds the phone numbers of one company based on its domain. The latter finds the phone numbers of an individual based on his name and location.
CUFinder Academic Engine has two tools: Professor Search and University Search. The first tool provides the complete list of relevant and targeted professors and the latter provides the list of universities based on the filters that the user determines. The data and contacts of professors and companies are provided.
CUFinder HR Engine helps HR teams and managers find relevant and qualified employees for their companies. It finds the list of job seekers based on the filters that the user determines.
2. ZoomInfo Tools and Services
ZoomInfo provides four solutions for the users:
- SalesOS
- MarketingOS
- OperationsOS
- TalentOS
ZoomInfo SalesOS provides companies and contacts data in real-time. The sales team can connect with more of the right prospects. You can capture and analyze customer calls, meetings, and emails. It has sales workflow software to automate sales activities based on your target.
ZoomInfo MarketingOS helps you launch targeted display and advertising campaigns to target audiences at companies by showing buyer intent insights based on the leads’ job roles, levels, and departments. It has a data-powered chat tool to accelerate the sales pipeline. It helps maximize website conversions.
ZoomInfo OperationsOS helps data deduplication, enrichment, and cleanings to access a correct view of your customers in the systems.
ZoomInfo TalentOS helps you find employees and build meaningful connections with top job seekers, using candidate intelligence data to discover passive job candidates.
Data Accuracy
CUFinder guarantees the data of companies and contacts to be over 98% accurate, and ZoomInfo guarantees over 90% data accuracy.
However, it’s better to see what people say!
And how these two famous lead generation services have worked in practice.
In G2, based on the reviews and scores of people, the accuracy of CUFinder and ZoomInfo data is as below in September 2023:
- CUFinder company data accuracy: 9.5/10 (responses: 529)
- ZoomInfo company data accuracy: 8.1/10 (responses: 3454)
- CUFinder contact data accuracy: 9.4/10 (responses: 532)
- ZoomInfo contact data accuracy: 7.7/10 (responses: 3491)
Data Cleaning and Enrichment
CUFinder and ZoomInfo can clean/enrich the existing data recorded in other systems.
Based on the G2 website, the CUFinder score for data cleaning and enrichment is 9.3/10 based on 415 reviews, and the ZoomInfo score for data cleaning and enrichment is 8/10 based on 2708 reviews.
Data Availability
It is worth mentioning that based on G2, the score of the contact data availability, company data availability, and industry availability in CUFinder are respectively 9.6/10, 9.3/10, and 9.3/10.
The score of the contact data availability, company data availability, and industry availability in ZoomInfo are respectively 8.2/10, 8.4/10, and 8.1/10 based on users’ reviews on the G2 website.
Database
Lead generation websites collect the data of companies and leads, usually from companies’ websites, contacts directories, business listings, public records, social media, etc.
Let’s uncover the data within the CUFinder and ZoomInfo databases. What is the data recorded in these lead generation tools? Do your marketing and business goals suit this company, employee, and CXO information?
Before purchasing any lead generation service, you should know what data they provide.
1. CUFinder’s Database
What is included in the CUFinder database?
- CUFinder has the complete contacts and infographic data of +262 million companies from all around the world.
- CUFinder has the complete contacts and data of +419 million individuals from all around the world.
- CUFinder has the website addresses of over 260 million companies worldwide.
- CUFinder has the email addresses of over 180 million companies and employees worldwide.
- CUFinder has the emails of over 1.5 million professors from +14,000 universities worldwide.
- CUFinder has the landline phone numbers of over 145 million companies from all parts of the world.
- CUFinder has the cell phone numbers of over 350 million individuals from around the globe.
- CUFinder has over 100 million links of companies’ social media profiles.
- CUFinder has over 1 billion links of individuals’ social media profiles.
2. ZoomInfo’s Database
What information is encompassed within ZoomInfo’s database?
ZoomInfo is one of the longest-standing B2B lead generation software, boasting an extensive contact database with more than 129 million business email addresses and 50 million direct phone numbers within the United States.
It has over 100 M companies profiles, including their:
- Company type or industry
- Email addresses & phone numbers
- Exact address or general location
- SIC, EIN & more codes
Performance and Reliability
On the G2 website, CUFinder and ZoomInfo are compared based on their ability to respond to an action quickly. Are they consistently available and allow the users to perform their tasks fast?
Let’s see their score on the G2 website.
Ease of Use/ UI
One of the main features of CUFinder is the ease of use.
CUFinder is praised for its user-friendly design, while ZoomInfo has faced criticism from users who find its website and dashboard less intuitive.
A brief look at these two services’ websites will show the difference.
In addition, the score of CUFinder and ZoomInfo in G2 about ease of use is another document that proves it.
- CUFinder score for ease of use is 9.9/10 (responses: 671), and ZoomInfo score for ease of use is 8.7/10 (responses: 5403).
- CUFinder score for the ease of setup is 9.9/10 (responses: 186), and ZoomInfo score for the ease of setup is 8.6/10 (responses: 1115).
- CUFinder score for the ease of admin is 9.5/10 (responses: 186), and ZoomInfo score for the ease of admin is 8.6/10 (responses: 1095).
Filtering System and Search Abilities
The data and the table below show the functionality to filter or segment data in CUFinder and ZoomInfo. The search tools offered by CUFinder and ZoomInfo allow users to find the relevant and targeted data they need quickly.
Segmentation/Filtering
- CUFinder’s data segmentation/filtering score is 9.5/10 (responses: 406) on the G2 website.
- ZoomInfo’s data segmentation/filtering score is 8.2/10 (responses: 2702) on the G2 website.
Search Tools
- CUFinder’s score for search tools is 9.4/10 (responses: 403) on the G2 website.
- ZoomInfo’s score for search tools is 8.5/10 (responses: 3431) on the G2 website.
CRM Integrations
CUFinder and ZoomInfo support integration with several CRMs, including HubSpot, Salesforce, Pipedrive, Outreach, SalesLoft, Zoho, etc.
- CUFinder’s score for integration to CRM/marketing automation is 9.4/10 (responses: 411) on the G2 website.
- ZoomInfo’s score for integration to CRM/marketing automation is 8.4/10 (responses: 2666) on the G2 website.
Google Chrome Extension
CUFinder and ZoomInfo have Google Chrome Extension that can be installed in your Chrome browser to change its functionality.
These extensions help you automate certain functions in Chrome and improve your software’s convenience.
APIs
- CUFinder’s score for APIs is 9.4/10 (responses: 516) on the G2 website.
- ZoomInfo’s score for APIs is 8.2/10 (responses: 846) on the G2 website.
Mobile User Support
Lead generation websites should be mobile-friendly because of the widespread use of mobile devices worldwide.
Mobile-friendly design enhances user experience, improves conversion rates, positively impacts search engine ranking, provides a competitive edge, and ensures accessibility.
- CUFinder’s score for mobile user support is 9.3/10 (responses: 518) on the G2 website.
- ZoomInfo’s score for mobile user support is 7.7/10 (responses: 361) on the G2 website.
Support Team
Selecting a lead generation service with a qualified support team is crucial.
A reliable support team can swiftly address issues, provide guidance, and ensure a smooth and successful lead generation experience.
What are people’s perceptions and evaluations of the support teams at CUFinder and ZoomInfo?
- CUFinder’s score for the quality of support is 9.7/10 (responses: 662) on the G2 website.
- ZoomInfo’s score for the quality of support is 8.6/10 (responses: 4779) on the G2 website.
Pricing
We should examine the pricing plans of CUFinder and ZoomInfo to determine the cost of acquiring leads’ data and assess whether it is cost-effective.
1. ZoomInfo Pricing
Unfortunately, ZoomInfo doesn’t show the prices on its website!
You have to ask for a meeting and demo to get the prices! This process is time-consuming and difficult.
The pricing plans for ZoomInfo have been updated to feature three tiers (previously, it had a four-tier system).
- Professional: $14,995/year
- Advanced: $24,995/year
- Elite: $39,995/year
The professional plan of ZoomInfo is $14,995/year with 5,000 bulk data credits, Chrome Extension, phone and emails, and integrations.
The advanced plan of ZoomInfo is $24,995/year with 10,000 bulk credits and the features you see in the image below.
The Elite plan of ZoomInfo is $39,995/year with 10,000 bulk credits and the features you see in the image below.
2. CUFinder Pricing
CUFinder is the best substitute for people who cannot afford ZoomInfo’s high prices and want to purchase a quality lead generation and data enrichment service.
CUFinder’s prices are demonstrated on its website clearly. It helps the users save time and decide which plan is better for their needs and preferences quickly.
Two pricing plans are available in CUFinder. The prices decrease if you select annual billing.
1. Enrichment Engine Pricing Plans
Annual billing:
- Free: $0
- Growth: $34
- Premium: $49
- Unlimited: $91
Monthly billing:
- Free: $0
- Growth: $49
- Premium: $69
- Unlimited: $129
2. Lead Generation Pricing Plans
Annual billing:
- Free: $0
- Growth: $39
- Premium: $79
- Unlimited: $119
Monthly billing:
- Free: $0
- Growth: $49
- Premium: $99
- Unlimited: $149
You can see the tools and facilities of each plan in the below images.
Internationalization
It is worth mentioning that, unlike ZoomInfo, CUFinder Allows organizations to use tools effectively across multiple languages and currencies as reported in 512 CUFinder reviews on the G2 website.
CUFinder vs. ZoomInfo: Making the Right Choice for Your Business!
CUFinder and ZoomInfo are helpful tools for finding potential customers and enriching business data lists, which helps reduce marketing costs, boost the ROI, and save time.
They both have lots of contact information and helpful features. But you need to check all the details and G2 scores mentioned in this article to select the one that suits your business and meets most requirements.
However, when we compared them, CUFinder came out on top!
Here are some advantages that CUFinder has over ZoomInfo:
- CUFinder’s ratings on the well-known review website G2, both in terms of overall satisfaction and detailed evaluations, surpass the scores achieved by ZoomInfo.
- The overall score of CUFinder is 4.9/5 on the G2 website while it is 4.4/5 for ZoomInfo.
- CUFinder guarantees the data to be over 98% accurate. ZoomInfo, on the other hand, claims that over 90% of its data is correct.
- CUFinder’s website is user-friendly and very simple-to-use, while ZoomInfo’s website is challenging to navigate and takes a long time to get used to.
- Upon visiting the websites of CUFinder and ZoomInfo, you will easily see that CUFinder UI is more visually appealing than ZoomInfo.
- CUFinder is very cheaper than ZoomInfo and you and you’re not locked into a full-year contract because CUFinder also offers monthly contracts.
- CUFinder provides a 30% discount to customers who opt for annual service subscriptions rather than monthly ones.
- ZoomInfo does not display prices on its website. Users must submit a request and navigate through several steps to obtain pricing information. In contrast, CUFinder offers transparent pricing plans directly on its website.
- CUFinder’s free trial is preferable because you don’t need to give away your valuable information like email, phone number, and job title.
However, we recommend you to check CUFinder, ZoomInfo, and their competitors to find the best lead generation tool based on your needs and preferences.
You can read the following articles for a complete CUF comparison: