In today’s fast-paced business world, staying ahead of the competition often means streamlining your sales processes and maximizing efficiency. Sales automation software has emerged as a game-changer, allowing businesses to boost productivity, nurture leads, and enhance customer relationships.

In 2023, top Sales Automation Software includes CRM systems like Salesforce for managing customer relationships and email marketing tools like Mailchimp for automated outreach campaigns. Additionally, AI-powered analytics tools such as Zoho Analytics are crucial for data-driven sales strategies and improving overall sales efficiency.

This comprehensive guide will explore the best sales automation software available now. These tools offer various features to supercharge your sales efforts, from lead generation to email marketing.

The Best Sales Automation Software Available Now

In the ever-changing realm of sales and marketing, possessing the appropriate resources within your reach can significantly impact your success. Sales automation software has emerged as a powerful ally, revolutionizing how businesses engage with leads, nurture prospects, and close deals.

This comprehensive guide unveils a curated list of the best sales automation software available today. From experts in lead generation to masters of email marketing, these tools are ready to enhance your sales endeavors and keep you ahead in the competitive landscape.

1. CUFinder:

CUFinder is a great lead generation and one of the best CRM software online. It focuses on providing valid data.

CUFinder is a great lead generation and one of the best CRM software online. It focuses on providing valid data.

Main Feature:

– Huge database: the database includes most of the industries,

– Different Filters: Multiple filters are available in the dashboard to narrow your search.

– Chrome Extension: the Chrome extension of CUFinder can instantly give you the information you need from any website.

Pricing: This website has a free trial, and the pricing starts at $34 per month.

2. Mailtastic

Mailtastic is a versatile sales automation tool designed to help you maximize your email communication. It focuses on enhancing your email signatures, turning them into valuable marketing assets. Here’s what you need to know:


Main Features:

– Personalized Signature Banners: Target specific groups with customized signature banners, making each email a marketing opportunity.

– Compliance and Control: Built-in compliance features ensure consistency and central control of email signatures.

– Integration: Seamlessly integrates with Gmail, Outlook, iOS, Android, Active Directory, CRM systems, Office 365, and G Suite.

Pricing: Mailtastic offers a 14-day free trial; it’s best to contact the seller directly for detailed pricing information.

3. Salesforce

Salesforce is a powerhouse in customer relationship management (CRM) software. It offers a wide range of tools designed to assist businesses in selling more efficiently and smarter. Here’s what sets Salesforce apart:


Main Features:

– Customer Activity Overview: Salesforce offers a complete overview of customers’ activity history, key contacts, communications, and internal account discussions.

– Lead Tracking: Track leads from the initial click to the final close, enabling you to understand your customers’ journey.

– Real-time Sales Forecasts: Gain real-time visibility into your team’s sales forecasts.

Pricing: Salesforce offers a free trial, but calls their sales team for pricing.

4. Bombora

Bombora is a software tool for automating sales processes, utilizing intent data to help you identify and prioritize target accounts, thereby improving your sales approach. Here’s what makes Bombora stand out:


Main Features:

– Intent Data: Amplify your sales success by identifying target accounts’ interests and priorities.

– CRM Integration: Seamlessly integrates with leading CRMs, ensuring your sales data flows smoothly.

– Competitor Insights: Identify target accounts researching your competitors and win them over.

Pricing: While Bombora offers a free trial, users can request pricing information directly.

5. Lead Forensics

Lead Forensics is an excellent tool for businesses looking to engage with website visitors and convert them into actionable leads. Here’s what you need to know:

Lead Forensics

Main Features:

– Identify Anonymous Visitors: Lead Forensics reveals the identity of your anonymous website traffic in real-time.

– Lapsed Customer Insights: Identify lapsed customers browsing your website to rekindle nurture.

– Seamless Lead Routing: Forward information about website visitors who were previously unidentified directly to your top sales team.

Pricing: Lead Forensics is based on website traffic volumes, with Essential and Automate plans catering to different business sizes.

6. Kluster

Kluster offers revenue analytics and sales forecasting capabilities to help you predictably beat your revenue targets. Here’s what sets Kluster apart:


Main Features:

– Forecasting Clarity: Embed and augmenting forecasting processes with multiple AI and analytical methods.

Lead Generation KPIs: Assign lead generation KPI targets to your team to track real-time progress.

– Interactive Dashboards: Real-time interactive dashboards provide valuable insights into your sales performance.

Pricing: It’s best to request detailed pricing information directly from the seller.

7. Gong

Gong is a sales automation software that excels in understanding customer interactions and leveraging data for decision-making. Here’s why Gong is worth considering:


Main Features:

– Call Recording and Analysis: Record and analyze calls to maintain consistency and improve sales strategies.

– Competitor Mention Tracking: Gain insights into how often competitors are mentioned and in what context.

– Deal Alert: Receive alerts when deals risk slipping through or being lost.

Pricing: Gong offers a free trial, and pricing information can be requested directly from the seller.

8. Leadfeeder

Leadfeeder, now known as Dealfront, is an excellent tool for identifying companies visiting your website and understanding their intent. Here’s what you need to know:


Main Features:

– Anonymous Traffic Conversion: Turn anonymous website traffic into real company names.

– Detailed Behavior Insights: Reveal the exact behavior of companies visiting your website.

– CRM Integration: Seamlessly integrates with leading CRMs and allows list imports.

– Remote Worker Identification: Identify remote workers with Leadfeeder’s unique database of static and dynamic IPs.

Pricing: Leadfeeder offers a free option with limited features, while its paid plans start at €139 per month.

9. HubSpot Sales Hub

HubSpot Sales Hub is a comprehensive sales automation CRM offering various features, including sales engagement tools and robust analytics. Here’s what you should know:

HubSpot Sales Hub

Main Features:

– Personalized Emails: Automate your sales process with personalized emails and follow-up tasks.

– Call Management: Give preference to sales calls, initiate calls through your web browser, and have them automatically recorded in your CRM.

– Email Tracking: Know when leads open emails to follow up at the right time.

– Sales Reports: Capture details from every call for insights into team performance.

Pricing: HubSpot Sales Hub has four pricing levels, starting at $800 monthly.

10. Zapier

Zapier is an all-in-one automation platform that allows you to connect and automate workflows across thousands of web apps. Here’s what makes Zapier a valuable tool:


Main Features:

– Pre-made Templates: Choose from thousands of pre-made templates and easily build automated solutions.

– Customization: Tailor automated solutions to your team’s needs by adding multiple steps and workflow logic.

– Flexibility: Tweak ready-made templates or create workflows from scratch.

Pricing: Zapier offers four pricing levels, with the paid plans starting at $19.99 monthly.

11. Drift

Drift is an outbound sales automation platform focusing on real-time conversations and buyer insights.


Main Features:

– Intent Signals: Identify intent signals to focus sales efforts on the correct accounts.

– Live Chat: Chat with prospects when they are on your site and ready to buy.

– 24/7 Engagement: Never miss a business opportunity with round-the-clock engagement and meeting booking.

Pricing: Drift offers a free trial, with pricing for Premium for $2500 per month, and Advanced and Enterprise plans available through discussions with Drift.

12. Pipedrive

Pipedrive is a dedicated CRM platform designed to streamline sales operations, simplify lead management, and facilitate the cultivation of customer connections.


Main Features:

– Contact Data Collection: Easily collect contact data with a single click.

– Customizable Reports: Create sales reports and gain insights into your team’s performance.

– Goal Setting and Tracking: Set sales goals, track activities, and qualify leads effortlessly.

Pricing: Pipedrive offers a free trial. For the pricing, talk to their sales team.

13. MobileMonkey

MobileMonkey is a comprehensive OmniChat sales automation tool that enables businesses to engage with customers in real time on multiple platforms.

Main Features:

– Chatbot Builder: Create multi-platform chatbots to engage customers effectively.

– Unified Inbox: Manage inbound and outbound sales messaging in a unified inbox.

– Real-time Lead Alerts: Receive real-time lead alerts for efficient follow-up.

Pricing: Pricing information for MobileMonkey can be obtained from the sales team.

14. Chili Piper

Chili Piper is a scheduling platform designed to double inbound conversion rates and increase productivity. Here’s what you should know:

Chili Piper

Main Features:

– Distribution Rules: Set up rules based on round-robin, territories, and account ownership.

– Salesforce Integration: Track reschedules, no-shows, reassignments, and more in Salesforce.

– Advanced Reporting: Create advanced meeting distribution reports.

Pricing: Chili Piper offers three options starting at $15 per month.

15. Sender

Sender is a sales automation tool that simplifies sending sequences and building lasting relationships. Here’s why Sender deserves your attention:


Main Features:

– Product Integration: Easily add products and features to your newsletters via a URL.

– Notification Types: Desktop Push-Notifications, transactional and automated email sequences, and API integrations.

– Template Library: Access a template library using the drag-and-drop subscription form builder.

Pricing: Sender offers a free package and three paid options, with pricing starting at $15.38 per month.

16. Calendly

Calendly is a scheduling and booking tool that streamlines the process of setting up meetings. Let’s review it:


Main Features:

– Availability Rules: Set availability rules to avoid calendar conflicts.

– Easy Scheduling: Send guests your Calendly link or embed it on your website for effortless scheduling.

– Automated Reminders: Meetings are scheduled without conflicts, and reminders go out automatically.

Pricing: Calendly offers a free package and four paid options, with pricing starting at $10 per seat per month.

17. Turtl

Turtl offers sales automation features that allow teams to share sales content effectively, gain insights into buyer interests, and analyze behavior.


Main Features:

– Personalized Sales Materials: Personalize sales pitches, proposals, and more without affecting your brand or messaging.

– Behavioral Insights: Discover who is ready to buy and their interests with behavioral insights.

– Detailed Analytics: Gain insights into which sales content drives the most revenue.

Pricing: Pricing data for Turtle can be requested directly from the seller.

18. Crystal

Crystal is a personality-based platform that integrates personality insights into your sales processes. Here’s why Crystal is worth considering:


Main Features:

– Personality Prediction: Predict anyone’s personality with the Crystal Chrome Extension.

– Motivation Insights: Understand how to motivate buyers and drive deals forward with rich personality profiles.

– Custom Playbooks: Speak confidently and persuasively to every personality with custom playbooks.

Pricing: Pricing information for Crystal starts at $49 per month.

19. Mailchimp

Mailchimp is an all-in-one tool that allows businesses to send outbound emails at scale.


Main Features:

– Automated Email Responses: Set up automated email responses for efficient communication.

– High Volume Sending: Send high emails to reach a broad audience.

– Data Import/Export: Import and export data easily for tailored outreach.

– Personalized Email Marketing: Create personalized outbound email marketing campaigns.

Testing: Great software testing.

Pricing: Mailchimp offers a free package and three paid options, with pricing starting at $175 monthly.

20. Revegy

Revegy is a sales execution software focusing on key account management and sales automation.


Main Features:

– Key Account Mapping: Maps key account relationships and identifies critical connections.

– Holistic View: A holistic view of enterprise account relationships and opportunities.

– Upsell and Cross-sell Insights: Offers insights into additional opportunities, upsells, and cross-sells.

Automation Testing Tools: great result testing tool.

Pricing: Revegy offers three paid options, starting at $35 per monthly user.

How to Choose the Right Sales Automation Software?

Choosing the right sales automation software can significantly impact your business’s sales and customer relationship management efforts. To arrive at a well-informed choice, take into account the following elements:

1. Your Business Needs: Assess your specific needs, whether they are lead generation, email marketing, or CRM integration.

2. Scalability: Ensure the software can grow with your business as your sales efforts expand.

3. Integration: Check if the software can seamlessly integrate with your existing tools and systems.

4. Ease of Use: Evaluate the software’s user-friendliness and whether your team can adapt quickly.

5. Customer Support: Consider the quality of customer support and the training provided by the software provider.

6. Budget: Determine your budget constraints and select a tool that aligns with your financial resources.


Sales automation software is crucial in streamlining sales processes, nurturing leads, and enhancing customer relationships. Choosing the most suitable tool for your business needs and goals is essential as it can substantially influence your company’s growth and overall success.

Therefore, investing time in assessing your options is important before making a decision. Whether you need lead generation, email marketing, or comprehensive CRM capabilities, a sales automation tool on this list can help you achieve your sales goals.

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