Seth Ketron
University of North Texas
H-index: 15
North America-United States
Top articles of Seth Ketron
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Effects of third-party observer empathy when viewing interactions between robots and customers: The moderating role of robot eeriness | International Journal of Hospitality Management | Xiaojing Sheng Ross Murray Seth C Ketron Reto Felix | 2024/5/1 |
The effect of online company responses on app review quality | Journal of Consumer Marketing | Qiuli Su Aidin Namin Seth Ketron | 2024/2/13 |
Cross‐media synergies between TV news media and social media in charitable crowdfunding | Journal of Consumer Behaviour | Yashar Dehdashti Aidin Namin Seth C Ketron | 2024/1/5 |
Driving a difference: the role of the Covid-19 pandemic in US consumers’ information search behaviors and purchasing of Japanese automobiles | Journal of Product & Brand Management | Aidin Namin Seth Ketron | 2023/3/1 |
Virtual Flames of Change: Exploring Sustainable Consumer Behaviors through Innovative VR Gaming Experiences | Kirsten Cowan Seth Ketron Alena Kostyk Kirk Kristofferson | 2023/11/1 | |
Using representational and abstract imagery to create regulatory fit effects | Psychology & Marketing | Kelly Naletelich Seth Ketron Nancy Spears J Alejandro Gelves | 2023/3 |
Personalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory | Journal of strategic marketing | Gina A Tran Seth Ketron Trang P Tran Robert Fabrize | 2023/10/20 |
Curbing texting & driving with advertising co-creation | Journal of Business Research | Kelly Naletelich Seth Ketron J Alejandro Gelves | 2023/2/1 |
The effect of color lightness on anticipated product comfort: The role of the lightness-softness cross-modal correspondence | Journal of Business Research | Atefeh Yazdanparast Seth Ketron | 2023/10/1 |
Low vs. high excitement brands in VR: The roles of experiential interactions and authenticity | Kirsten Cowan Francisco Guzman Seth Ketron Alena Kostyk | 2023/1/10 | |
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses | Journal of Retailing | Kirsten Cowan Seth Ketron Alena Kostyk Kirk Kristofferson | 2023/9/1 |
The Reality of Virtuality: Harness the Power of Virtual Reality to Connect with Consumers | Kirsten Cowan Seth Ketron Alena Kostyk | 2023/4/12 | |
Relative vices and absolute virtues: How size labeling affects size preferences for vices and virtues | Journal of Business Research | Seth Ketron Kelly Naletelich | 2022/1/1 |
The roles of legacy versus social media information seeking in American and Chinese consumers’ hoarding during COVID-19 | Journal of International Marketing | Sora Kim Xiaojing Sheng Seth C Ketron | 2022/6 |
Inspiring real change from virtual experiences: How gaming in VR can foster sustainable behaviors | Kirsten Cowan Seth Ketron Alena Kostyk Kirk Kristofferson | 2022/4/21 | |
Identifying consumer segments based on COVID‐19 pandemic perceptions and responses | Journal of Consumer Affairs | Xiaojing Sheng Seth C Ketron Yubing Wan | 2022/3 |
How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation | Journal of Business Research | Enping Shirley Mai Seth Ketron | 2022/2/1 |
Blame and service recovery strategies in lateral exchange markets | Journal of Strategic Marketing | Seth Ketron Shirley Mai | 2022/1/2 |
The “company politics” of social stances: How conservative vs. liberal consumers respond to corporate political stance-taking | Journal of Business Research | Seth Ketron Shingirai Kwaramba Miranda Williams | 2022/7/1 |
Maladaptive consumer behaviors and marketing responses in a pandemic | The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of Services Marketing | Seth C Ketron Judy A Siguaw Xiaojing Sheng | 2021 |
Co-Authors
