Marija Banovic

About Marija Banovic

Marija Banovic, With an exceptional h-index of 18 and a recent h-index of 17 (since 2020), a distinguished researcher at Aarhus Universitet, specializes in the field of Consumer behaviour, Food Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Framework for valorizing waste-and by-products through insects and their microbiomes for food and feed

Moo-ving towards the future: How to foster consumer acceptance of precision fermentation technology and animal free dairy proteins?

Beyond sugar: Exploring the influence of health and naturalness framing on attitudes towards products with sweet proteins in Europe

Consumer understanding of upcycled foods–Exploring consumer-created associations and concept explanations across five countries

Emotions evoked by biscuits containing insect flour and the effect of food neophobia

Consumer acceptance of precision fermentation technology: A cross-cultural study

European consumers' valuation for hybrid meat: does information matter?

Defining upcycled food: The dual role of upcycling in reducing food loss and waste

Marija Banovic Information

University

Position

MAPP Centre - Department of Management

Citations(all)

1255

Citations(since 2020)

881

Cited By

632

hIndex(all)

18

hIndex(since 2020)

17

i10Index(all)

24

i10Index(since 2020)

19

Email

University Profile Page

Google Scholar

Marija Banovic Skills & Research Interests

Consumer behaviour

Food Marketing

Top articles of Marija Banovic

Framework for valorizing waste-and by-products through insects and their microbiomes for food and feed

2024/4/19

Moo-ving towards the future: How to foster consumer acceptance of precision fermentation technology and animal free dairy proteins?

2024

Marija Banovic
Marija Banovic

H-Index: 9

Beyond sugar: Exploring the influence of health and naturalness framing on attitudes towards products with sweet proteins in Europe

Food Research International

2024/1/1

Marija Banovic
Marija Banovic

H-Index: 9

Consumer understanding of upcycled foods–Exploring consumer-created associations and concept explanations across five countries

Food Quality and Preference

2023/12/1

Emotions evoked by biscuits containing insect flour and the effect of food neophobia

2023/11/14

Marija Banovic
Marija Banovic

H-Index: 9

Consumer acceptance of precision fermentation technology: A cross-cultural study

Innovative Food Science & Emerging Technologies

2023/8/1

Marija Banovic
Marija Banovic

H-Index: 9

European consumers' valuation for hybrid meat: does information matter?

Applied Economic Perspectives and Policy

2023/3

Daniele Asioli
Daniele Asioli

H-Index: 13

Marija Banovic
Marija Banovic

H-Index: 9

Defining upcycled food: The dual role of upcycling in reducing food loss and waste

2023/2/1

EMOÇÕES EVOCADAS POR BISCOITO ADICIONADO DE FARINHA DE INSETO E EFEITO DA NEOFOBIA ALIMENTAR

2023

Marija Banovic
Marija Banovic

H-Index: 9

Heterogeneous Consumer Preferences for Plant-based Meat and Hybrid Meat in Europe

2023

Daniele Asioli
Daniele Asioli

H-Index: 13

Marija Banovic
Marija Banovic

H-Index: 9

The role of goal framing and representative heuristics in enhancing consumer acceptance of precision fermentation technology

2023

Marija Banovic
Marija Banovic

H-Index: 9

A taste of things to come: Effect of temporal order of information and product experience on evaluation of healthy and sustainable plant-based products

Frontiers in Nutrition

2022/9/8

Marija Banovic
Marija Banovic

H-Index: 9

Communicating upcycled foods: Frugality framing supports acceptance of sustainable product innovations

Food Quality and Preference

2022/9/1

Enabling sustainable plant-forward transition: European consumer attitudes and intention to buy hybrid products

Food Quality and Preference

2022/3/1

Marija Banovic
Marija Banovic

H-Index: 9

Daniele Asioli
Daniele Asioli

H-Index: 13

Beliefs about food quality attributes, food-related goals and satisfaction with food-related life among the elderly in China: A means-end approach

Food Quality and Preference

2022/1/1

Marija Banovic
Marija Banovic

H-Index: 9

Supermarket competence in emergent markets: Conceptualization, measurement, effects, and policy implications

Journal of Consumer Affairs

2021/12

Marija Banovic
Marija Banovic

H-Index: 9

The hybrid enigma: The importance of self-construal for the effectiveness of communication messages promoting sustainable behaviour

Food Quality and Preference

2021/12/1

Marija Banovic
Marija Banovic

H-Index: 9

Taste perceptions mediate the effect of a health goal on food choice

Food Quality and Preference

2021/12/1

Marija Banovic
Marija Banovic

H-Index: 9

The usual suspect: How to co-create healthier meat products

Food Research International

2021/5/1

Marija Banovic
Marija Banovic

H-Index: 9

Daniele Asioli
Daniele Asioli

H-Index: 13

Importance of being analogue: Female attitudes towards meat analogue containing rapeseed protein

Food Control

2021/5/1

Marija Banovic
Marija Banovic

H-Index: 9

See List of Professors in Marija Banovic University(Aarhus Universitet)

Co-Authors

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