Marija Banovic

Marija Banovic

Aarhus Universitet

H-index: 18

Europe-Denmark

About Marija Banovic

Marija Banovic, With an exceptional h-index of 18 and a recent h-index of 17 (since 2020), a distinguished researcher at Aarhus Universitet, specializes in the field of Consumer behaviour, Food Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Beyond sugar: Exploring the influence of health and naturalness framing on attitudes towards products with sweet proteins in Europe

Framework for valorizing waste-and by-products through insects and their microbiomes for food and feed

Moo-ving towards the future: How to foster consumer acceptance of precision fermentation technology and animal free dairy proteins?

Defining upcycled food: The dual role of upcycling in reducing food loss and waste

Consumer understanding of upcycled foods–Exploring consumer-created associations and concept explanations across five countries

EMOÇÕES EVOCADAS POR BISCOITO ADICIONADO DE FARINHA DE INSETO E EFEITO DA NEOFOBIA ALIMENTAR

Emotions evoked by biscuits containing insect flour and the effect of food neophobia

Heterogeneous Consumer Preferences for Plant-based Meat and Hybrid Meat in Europe

Marija Banovic Information

University

Position

MAPP Centre - Department of Management

Citations(all)

1255

Citations(since 2020)

881

Cited By

632

hIndex(all)

18

hIndex(since 2020)

17

i10Index(all)

24

i10Index(since 2020)

19

Email

University Profile Page

Aarhus Universitet

Google Scholar

View Google Scholar Profile

Marija Banovic Skills & Research Interests

Consumer behaviour

Food Marketing

Top articles of Marija Banovic

Title

Journal

Author(s)

Publication Date

Beyond sugar: Exploring the influence of health and naturalness framing on attitudes towards products with sweet proteins in Europe

Food Research International

Marija Banovic

Klaus G Grunert

2024/1/1

Framework for valorizing waste-and by-products through insects and their microbiomes for food and feed

Asmus Toftkær Muurmann

Marija Banovic

M Thomas P Gilbert

Giovanni Sogari

Morten Tønsberg Limborg

...

2024/4/19

Moo-ving towards the future: How to foster consumer acceptance of precision fermentation technology and animal free dairy proteins?

Marija Banovic

2024

Defining upcycled food: The dual role of upcycling in reducing food loss and waste

Jessica Aschemann-Witzel

Daniele Asioli

Marija Banovic

Maria Angela Perito

Anne Odile Peschel

...

2023/2/1

Consumer understanding of upcycled foods–Exploring consumer-created associations and concept explanations across five countries

Food Quality and Preference

Jessica Aschemann-Witzel

Daniele Asioli

Marija Banovic

Maria Angela Perito

Anne Odile Peschel

2023/12/1

EMOÇÕES EVOCADAS POR BISCOITO ADICIONADO DE FARINHA DE INSETO E EFEITO DA NEOFOBIA ALIMENTAR

Karen ROMANO

Marija BANOVIC

Inayara Beatriz Araujo MARTINS

Marcela de ALCANTARA

Gabriel Nogueira SANTOS

...

2023

Emotions evoked by biscuits containing insect flour and the effect of food neophobia

Karen Romano

Marija Banovic

Rosires Deliza

2023/11/14

Heterogeneous Consumer Preferences for Plant-based Meat and Hybrid Meat in Europe

Daniele Asioli

Marija Banovic

Ada Maria Barone

Simona Grasso

2023

The role of goal framing and representative heuristics in enhancing consumer acceptance of precision fermentation technology

Marija Banovic

2023

Consumer acceptance of precision fermentation technology: A cross-cultural study

Innovative Food Science & Emerging Technologies

Marija Banovic

Klaus G Grunert

2023/8/1

European consumers' valuation for hybrid meat: does information matter?

Applied Economic Perspectives and Policy

Daniele Asioli

Marija Banovic

Ada Maria Barone

Simona Grasso

Rodolfo M Nayga Jr

2023/3

Communicating upcycled foods: Frugality framing supports acceptance of sustainable product innovations

Food Quality and Preference

Jessica Aschemann-Witzel

Daniele Asioli

Marija Banovic

Maria Angela Perito

Anne Odile Peschel

2022/9/1

Enabling sustainable plant-forward transition: European consumer attitudes and intention to buy hybrid products

Food Quality and Preference

Marija Banovic

Ada Maria Barone

Daniele Asioli

Simona Grasso

2022/3/1

Beliefs about food quality attributes, food-related goals and satisfaction with food-related life among the elderly in China: A means-end approach

Food Quality and Preference

Rongduo Liu

Marija Banovic

Klaus G Grunert

2022/1/1

A taste of things to come: Effect of temporal order of information and product experience on evaluation of healthy and sustainable plant-based products

Frontiers in Nutrition

Marija Banovic

Anne Arvola

Kyösti Pennanen

Denisa E Duta

Kolbrún Sveinsdóttir

...

2022/9/8

Referent product information from a credible source: How front line employees can stimulate acceptance of incrementally new food products

Food Quality and Preference

Edwin J Nijssen

Machiel J Reinders

Marija Banovic

2021/1/1

Taste perceptions mediate the effect of a health goal on food choice

Food Quality and Preference

Marija Banovic

Jessica Aschemann-Witzel

Rosires Deliza

2021/12/1

The usual suspect: How to co-create healthier meat products

Food Research International

Ada Maria Barone

Marija Banovic

Daniele Asioli

Erin Wallace

Claudia Ruiz-Capillas

...

2021/5/1

Importance of being analogue: Female attitudes towards meat analogue containing rapeseed protein

Food Control

Marija Banovic

Kolbrún Sveinsdóttir

2021/5/1

Farmed or wild fish? Segmenting European consumers based on their beliefs

Aquaculture

Laura López-Mas

Anna Claret

Machiel J Reinders

Marija Banovic

Athanasios Krystallis

...

2021/2/15

See List of Professors in Marija Banovic University(Aarhus Universitet)

Co-Authors

H-index: 96
Klaus G. Grunert

Klaus G. Grunert

Aarhus Universitet

H-index: 59
Liisa Lähteenmäki

Liisa Lähteenmäki

Aarhus Universitet

H-index: 58
Mark T Keane

Mark T Keane

University College Dublin

H-index: 40
Paula Antunes

Paula Antunes

Universidade Nova de Lisboa

H-index: 32
Tobias Otterbring

Tobias Otterbring

Universitetet i Agder

H-index: 30
Polymeros Chrysochou

Polymeros Chrysochou

Aarhus Universitet

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