Polymeros Chrysochou

Polymeros Chrysochou

Aarhus Universitet

H-index: 30

Europe-Denmark

About Polymeros Chrysochou

Polymeros Chrysochou, With an exceptional h-index of 30 and a recent h-index of 26 (since 2020), a distinguished researcher at Aarhus Universitet, specializes in the field of Marketing Communications, Branding, Food Marketing, Packaging design.

His recent articles reflect a diverse array of research interests and contributions to the field:

The role of political ideology on food values and sustainable food consumption

Political ideology shapes heterogeneous preferences for food values

Proactive Personality and Attitudes Towards Entrepreneurs and Business Takeovers: The Case of Elon Musk's Takeover of Twitter

Customer value toward innovative food products: Empirical evidence from two international markets

Sustainable Food Packaging: An Updated Definition Following a Holistic Approach

The paradox of technology: Negativity bias in consumer adoption of innovative technologies

Customer satisfaction in short food supply chains: A multiple criteria decision analysis approach

Marketing Role of Packaging

Polymeros Chrysochou Information

University

Position

Professor of Marketing

Citations(all)

3088

Citations(since 2020)

2126

Cited By

1684

hIndex(all)

30

hIndex(since 2020)

26

i10Index(all)

46

i10Index(since 2020)

42

Email

University Profile Page

Aarhus Universitet

Google Scholar

View Google Scholar Profile

Polymeros Chrysochou Skills & Research Interests

Marketing Communications

Branding

Food Marketing

Packaging design

Top articles of Polymeros Chrysochou

Title

Journal

Author(s)

Publication Date

The role of political ideology on food values and sustainable food consumption

Antonios Tiganis

Polymeros Chrysochou

Athanasios Krystallis

2023

Political ideology shapes heterogeneous preferences for food values

Food Quality and Preference

Antonios Tiganis

Polymeros Chrysochou

Athanasios Krystallis

2023/12/1

Proactive Personality and Attitudes Towards Entrepreneurs and Business Takeovers: The Case of Elon Musk's Takeover of Twitter

Available at SSRN 4603959

Brett Martin

Polymeros Chrysochou

Carolyn Strong

2023

Customer value toward innovative food products: Empirical evidence from two international markets

Innovative Food Science & Emerging Technologies

Toula Perrea

Polymeros Chrysochou

Athanasios Krystallis

2023/3/1

Sustainable Food Packaging: An Updated Definition Following a Holistic Approach

Frontiers in Sustainable Food Systems

Krisztina Rita Dörnyei

Ilke Uysal-Unalan

Victoria Krauter

Ramona Weinrich

Loredana Incarnato

...

2023/4/21

The paradox of technology: Negativity bias in consumer adoption of innovative technologies

Psychology & Marketing

Darius‐Aurel Frank

Polymeros Chrysochou

Panagiotis Mitkidis

2023/3

Customer satisfaction in short food supply chains: A multiple criteria decision analysis approach

Food Quality and Preference

Antonios Tiganis

Evangelos Grigoroudis

Polymeros Chrysochou

2023/3/1

Marketing Role of Packaging

Huda Khan

Richard Lee

Polymeros Chrysochou

2022/8/18

Effectiveness of environmental health and loss framing on household pharmaceutical take-back schemes

Waste Management

Panagiotis Mitkidis

Polymeros Chrysochou

Viktoria Obolevich

Katerina Mitkidis

2022/4/15

Representing the Rainbow-A Conceptualization of Pride Branding

Raian Burgos Razal

Polymeros Chrysochou

Tobias Otterbring

Trine Susanne Johansen

2022

Effects of Product Type and Brand Familiarity in Packaging Localisation

Huda Khan

Richard Lee

Polymeros Chrysochou

2022/8/18

Methods of Measuring Packaging Effectiveness

Huda Khan

Richard Lee

Polymeros Chrysochou

2022/8/18

PACKAGING SUSTAINABILITY COMMUNICATION IN THE FOOD INDUSTRY: AN APPLICATION TO WET SOUPS

2nd CIRCUL-A-BILITY CONFERENCE

Salvador Ruiz de Maya

Gianluca Colombo

Irina Apostol

Namrata Pathak

Eda Yildiz

...

2022

Dark personalities and Bitcoin®: The influence of the Dark Tetrad on cryptocurrency attitude and buying intention

Personality and Individual Differences

Brett AS Martin

Polymeros Chrysochou

Carolyn Strong

Di Wang

Jun Yao

2022/4/1

Conceptualising Packaging Design

Huda Khan

Richard Lee

Polymeros Chrysochou

2022/8/18

Effects of Consumption Situation and Price Premium in Packaging Localisation

Huda Khan

Richard Lee

Polymeros Chrysochou

2022/8/18

Les personnalités sombres et Bitcoin: l’influence de la tétrade sombre sur l’attitude à l’égard des cryptomonnaies et l’intention d’achat.

Brett AS Martin

Polymeros Chrysochou

Carolyn Strong

Di Wang

Jun Yao

2022

Should Brands Protest or Celebrate with Pride?: The Impact of Representation Format on Consumer Responses to Pride Branding

Raian Burgos Razal

Polymeros Chrysochou

Tobias Otterbring

2022

Crypto freedom! Effects of trait reactance and regulation content on intention to buy cryptocurrency

Personality and Individual Differences

Brett AS Martin

Polymeros Chrysochou

Carolyn Strong

2022/8/1

Additional Effects of Price in Packaging Localisation 1

Huda Khan

Richard Lee

Polymeros Chrysochou

2022/8/18

See List of Professors in Polymeros Chrysochou University(Aarhus Universitet)

Co-Authors

H-index: 96
Klaus G. Grunert

Klaus G. Grunert

Aarhus Universitet

H-index: 72
John Thøgersen

John Thøgersen

Aarhus Universitet

H-index: 49
Paul J. Zak

Paul J. Zak

Claremont Graduate University

H-index: 39
Søren Askegaard

Søren Askegaard

Syddansk Universitet

H-index: 20
Carolyn Strong

Carolyn Strong

Cardiff University

H-index: 14
Jorge Barraza

Jorge Barraza

University of Southern California

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