Lisa Beeler

Lisa Beeler

Ohio University

H-index: 10

North America-United States

About Lisa Beeler

Lisa Beeler, With an exceptional h-index of 10 and a recent h-index of 10 (since 2020), a distinguished researcher at Ohio University, specializes in the field of B2B Selling and Sales Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Professional Selling

When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships

Alleviating the negative effects of salesperson depression on performance during a crisis: Examining the role of job resources

The salesperson as a knowledge broker: The effect of sales influence tactics on customer learning, purchase decision, and profitability

Exploring changes in organizational purchasing behaviors brought about by COVID-19 as a catalyst for new directions in sales research

Ability is in the eye of the beholder: How context and individual factors shape consumer perceptions of digital assistant ability

Blinded by the brand: inauthentic salesperson brand attachment and its influence on customer purchase intentions

Can customer loyalty to a salesperson be harmful? Examining customer perceptions of salesperson emotional labor strategies post ethical transgressions

Lisa Beeler Information

University

Position

Assistant Professor of Marketing at

Citations(all)

411

Citations(since 2020)

394

Cited By

119

hIndex(all)

10

hIndex(since 2020)

10

i10Index(all)

10

i10Index(since 2020)

10

Email

University Profile Page

Ohio University

Google Scholar

View Google Scholar Profile

Lisa Beeler Skills & Research Interests

B2B Selling and Sales Management

Top articles of Lisa Beeler

Title

Journal

Author(s)

Publication Date

Professional Selling

Dawn Deeter-Schmelz

Gary Hunter

Terry Loe

Ryan Mullins

Gregory Rich

...

2024/2/4

When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships

Lisa Beeler

Maria Rouziou

Moumita Das Gyomlai

2023/10/2

Alleviating the negative effects of salesperson depression on performance during a crisis: Examining the role of job resources

Industrial Marketing Management

Bruno Lussier

Lisa Beeler

Willy Bolander

Nathaniel N Hartmann

2023/5/1

The salesperson as a knowledge broker: The effect of sales influence tactics on customer learning, purchase decision, and profitability

Industrial Marketing Management

Leff Bonney

Lisa L Beeler

Ross W Johnson

Bryan Hochstein

2022/7/1

Exploring changes in organizational purchasing behaviors brought about by COVID-19 as a catalyst for new directions in sales research

Journal of Personal selling & sales ManageMent

Leff Bonney

Lisa Beeler

Nawar N Chaker

2022/12/7

Ability is in the eye of the beholder: How context and individual factors shape consumer perceptions of digital assistant ability

Journal of Business Research

Lisa Beeler

Alex R Zablah

Adam Rapp

2022/9/1

Blinded by the brand: inauthentic salesperson brand attachment and its influence on customer purchase intentions

Journal of Personal Selling & Sales Management

Lisa Beeler

Alex Zablah

Adam Rapp

2021/7/3

Can customer loyalty to a salesperson be harmful? Examining customer perceptions of salesperson emotional labor strategies post ethical transgressions

Industrial Marketing Management

Nawar N Chaker

Lisa L Beeler

Duleep Delpechitre

2021/7/1

The state of selling & sales management research: a review and future research agenda

Journal of Marketing Theory and Practice

Adam Rapp

Lisa Beeler

2021/1

The divergent effects of organizational identification on salesperson and customer outcomes in a friend-selling context

Journal of Personal Selling & Sales Management

Lisa L Beeler

Nawar N Chaker

Prachi Gala

Alex R Zablah

2020/4/2

Online Food Delivery: How Do Service Failures Impact Behavioral Loyalty?

Derek Tittle

Vic Matta

Lisa Beeler

Jessica Babin

2020

Examining salesperson versus sales manager evaluation of customer opportunities: A psychological momentum perspective on optimism, confidence, and overconfidence

Industrial Marketing Management

Leff Bonney

Christopher R Plouffe

Bryan Hochstein

Lisa L Beeler

2020/7/1

See List of Professors in Lisa Beeler University(Ohio University)

Co-Authors

H-index: 131
Joseph F. Hair, Jr.

Joseph F. Hair, Jr.

University of South Alabama

H-index: 20
Willy Bolander

Willy Bolander

Florida State University

H-index: 18
Nathaniel Hartmann

Nathaniel Hartmann

University of South Florida

H-index: 10
Bruno Lussier

Bruno Lussier

HEC Montréal

H-index: 10
Duleep Delpechitre

Duleep Delpechitre

Illinois State University

H-index: 10
Maria Rouziou

Maria Rouziou

HEC Montréal

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