Jaime Romero

Jaime Romero

Universidad Autónoma de Madrid

H-index: 17

Europe-Spain

About Jaime Romero

Jaime Romero, With an exceptional h-index of 17 and a recent h-index of 15 (since 2020), a distinguished researcher at Universidad Autónoma de Madrid, specializes in the field of Artificial Intelligence in services. Retailing. Customer management. Marketing ROI.

His recent articles reflect a diverse array of research interests and contributions to the field:

What factors determine the intention to use and recommend public autonomous shuttles in a real-life setting?

Company size, online reviews and customer responses: implications for smes in the hospitality field

Me and my AI: Exploring the effects of consumer self‐construal and AI‐based experience on avoiding similarity and willingness to pay

Smart speakers and customer experience in service contexts

Human–robot interactions in the restaurant setting: the role of social cognition, psychological ownership and anthropomorphism

The use of artificial intelligence in the hospitality industry: Understanding customer service interactions with smart speakers

Transhumanism and engagement-facilitating technologies in society

How old is your soul? Differences in the impact of eWOM on Generation X and millennials

Jaime Romero Information

University

Position

Associate Professor / Profesor Titular (Marketing - )

Citations(all)

1086

Citations(since 2020)

907

Cited By

379

hIndex(all)

17

hIndex(since 2020)

15

i10Index(all)

23

i10Index(since 2020)

19

Email

University Profile Page

Universidad Autónoma de Madrid

Google Scholar

View Google Scholar Profile

Jaime Romero Skills & Research Interests

Artificial Intelligence in services. Retailing. Customer management. Marketing ROI

Top articles of Jaime Romero

Title

Journal

Author(s)

Publication Date

What factors determine the intention to use and recommend public autonomous shuttles in a real-life setting?

European Journal of Management and Business Economics

Myriam Quinones

Jaime Romero

Anne Schmitz

Ana M Díaz-Martín

2024/4/30

Company size, online reviews and customer responses: implications for smes in the hospitality field

Journal of Hospitality and Tourism Technology

Daniel Ruiz-Equihua

Luis V Casaló

Jaime Romero

2023/4/25

Me and my AI: Exploring the effects of consumer self‐construal and AI‐based experience on avoiding similarity and willingness to pay

Psychology & Marketing

Sandra Maria Correia Loureiro

Jano Jiménez-Barreto

Ricardo Godinho Bilro

Jaime Romero

2024/1

Smart speakers and customer experience in service contexts

Psychology & Marketing

Daniel Ruiz‐Equihua

Jaime Romero

Luis V Casaló

Sandra María Correia Loureiro

2023/11

Human–robot interactions in the restaurant setting: the role of social cognition, psychological ownership and anthropomorphism

International Journal of Contemporary Hospitality Management

Daniel Ruiz-Equihua

Jaime Romero

Sandra Maria Correia Loureiro

Murad Ali

2023/5/11

The use of artificial intelligence in the hospitality industry: Understanding customer service interactions with smart speakers

Daniel Ruiz-Equihua

Jaime Romero

Luis V Casaló

Sandra Loureiro

2022

Transhumanism and engagement-facilitating technologies in society

Journal of Promotion Management

João Guerreiro

Sandra Maria Correia Loureiro

Jaime Romero

Omar Itani

Sara Eloy

2022/7/4

How old is your soul? Differences in the impact of eWOM on Generation X and millennials

Journal of Hospitality and Tourism Insights

Daniel Ruiz-Equihua

Luis V Casaló

Jaime Romero

2022/6/28

Service brand coolness in the construction of brand loyalty: A self-presentation theory approach

Journal of Retailing and Consumer Services

Jano Jimenez-Barreto

Sandra Maria Correia Loureiro

Natalia Rubio

Jaime Romero

2022/3/1

Service robots and COVID-19: exploring perceptions of prevention efficacy at hotels in generation Z

International Journal of Contemporary Hospitality Management

Jaime Romero

Nora Lado

2021/11/17

Smart speaker recommendations: Impact of gender congruence and amount of information on users' engagement and choice

Frontiers in Psychology

Jaime Romero

Daniel Ruiz-Equihua

Sandra Maria Correia Loureiro

Luis V Casaló

2021/4/8

Las centrales de compra en España y su impacto en la competencia en los mercados regionales

Distribución y Consumo

Jaime Romero

Ignacio Cruz Roche

2021

Análisis de las causas de abandono de la titulación en Administración y Dirección de Empresas en la Facultad de Empresa y Gestión Pública de Huesca

Eduardo Ortas Fredes

Luis V Casaló

Silvia Abella Garcés

Carla Rodríguez-Sánchez

Franco Sancho-Esper

...

2020

Investors’ response to advertising: the role of media

Journal of Marketing Management

Pablo J López-Tenorio

Jaime Romero

2020/10/12

Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study

Journal of Business Research

Sandra Maria Correia Loureiro

Jaime Romero

Ricardo Godinho Bilro

2020/11/25

Be a part of it: promoting WOM, eWOM, and content creation through customer identification

Spanish Journal of Marketing-ESIC

Jaime Romero

Daniel Ruiz-Equihua

2020/4/15

Better the devil you know? The moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry

Journal of Hospitality Marketing & Management

Daniel Ruiz-Equihua

Jaime Romero

Luis V Casaló

2020/4/2

The myth of price convergence under economic integration: A proposed explanation for the difference in food prices across European countries

European Management Journal

Jaime Romero

Ignacio Cruz-Roche

Jean-Philippe Charron

2020/4/1

Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands

Journal of Retailing and Consumer Services

Sandra Maria Correia Loureiro

Jano Jiménez-Barreto

Jaime Romero

2020/11/1

See List of Professors in Jaime Romero University(Universidad Autónoma de Madrid)

Co-Authors

H-index: 32
Maria Jesus Yagüe

Maria Jesus Yagüe

Universidad Autónoma de Madrid

H-index: 28
Natalia Rubio

Natalia Rubio

Universidad Autónoma de Madrid

H-index: 26
Ricardo Sellers-Rubio (ORCID: 0000-0002-9108-1904)

Ricardo Sellers-Rubio (ORCID: 0000-0002-9108-1904)

Universidad de Alicante

H-index: 18
Ignacio Cruz Roche

Ignacio Cruz Roche

Universidad Autónoma de Madrid

H-index: 13
Ricardo Godinho Bilro

Ricardo Godinho Bilro

Instituto Universitário de Lisboa

H-index: 9
Mercedes Rozano

Mercedes Rozano

Universidad Autónoma de Madrid

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