Ricardo Godinho Bilro
Instituto Universitário de Lisboa
H-index: 13
Europe-Portugal
Top articles of Ricardo Godinho Bilro
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Me and my AI: Exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay | Psychology & Marketing | Sandra Maria Correia Loureiro Jano Jiménez-Barreto Ricardo Godinho Bilro Jaime Romero | 2024/1 |
The Impact of Voice Assistants on Consumer Intention to Use Self-Driving Cars | R.G. Bilro C.M. Custodio | 2023/7 | |
A study of the impact of masstige strategies on brand coolness and brand happiness | 16th Annual Conference of the EuroMed Academy of Business. Business Transformation in Uncertain Global Environments | Victoria Sauter Ricardo Godinho Bilro Sandra Maria Correia Loureiro | 2023 |
How artificial intelligence tools influence customer experience and avoidance of similarity | 2023 Global Marketing Conference at Seoul: Marketing and management transformation in the challenging digital environment | Sandra Maria Correia Loureiro Mónica Mendes Ferreira Ricardo Godinho Bilro Laura Marques | 2023 |
A systematic review of customer behavior in business-to-business markets and agenda for future research | Journal of Business & Industrial Marketing | RG. Bilro SMC Loureiro P. Souto | 2023/3 |
Working with AI: can stress bring happiness? | Service Business | Sandra Maria Correia Loureiro Ricardo Godinho Bilro Diogo Neto | 2023/3 |
Impact of Social Media Involvement on Brand Co-Creation During COVID-19 Outbreak in the Tourism Industry | Raouf Ahmad Rather Imran Khan Ricardo Godinho Bilro Lisa Cain | 2023/10/13 | |
The influence of customer engagement on destination loyalty from a destination marketing organisation perspective | Catarina Calisto de Freitas Ricardo Godinho Bilro Susana Henriques Marques | 2023/10/6 | |
I am feeling so good! Motivations for interacting in online brand communities | Journal of Research in Interactive Marketing | Ricardo Godinho Bilro Sandra Maria Correia Loureiro | 2023/1/25 |
Exploring the Distilled Realms: A Study on Whiskey and the Travellers’ Motivations | Academy of Marketing Conference Proceedings 2023 (AM2023) | C.M. Custodio R.G. Bilro | 2023/7 |
The power of connection: Exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry | 16th Annual Conference of the EuroMed Academy of Business. Business Transformation in Uncertain Global Environments | Ana Filipa Rodrigues Sandra Maria Correia Loureiro Ricardo Godinho Bilro | 2023 |
Analyzing Madeira and Bermuda as Two Different Destinations: A Text Mining Approach | Journal of Promotion Management | Eduardo Sarmento Ferreira Sandra Maria Correia Loureiro Ricardo Godinho Bilro Tiago Ferro | 2022/5/18 |
Now I can see: how brand interactions influence channel loyalty and purchase intention in optical physical stores | Management Research: Journal of the Iberoamerican Academy of Management | Ricardo Godinho Bilro Fernando Dias | 2022/1/9 |
Exploring Tourism Students’ Engagement through Telepresence, Pleasantness of the Experience and Memory: A Virtual Reality Approach | Journal of Promotion Management | Fernando Angelino Sandra Maria Correia Loureiro Ricardo Godinho Bilro | 2022/7/4 |
How veganism impacts tourists attitudes toward tourism destinations: An empirical study | Sílvia Cavalinhos Ricardo Godinho Bilro Luis Pedro Miguel | 2022 | |
Partners we can trust: the role of employee engagement influencing partnerships’ relationship quality in the voluntary sector | Management Research: Journal of the Iberoamerican Academy of Management | Susana Henriques Marques Ricardo Godinho Bilro Márcia Gonçalves Raouf Ahmad Rather | 2022/4 |
Luxury tourism: where we go from now? | Arnold Japutra Sandra Maria Correia Loureiro Ting Li Ricardo Godinho Bilro Heesup Han | 2022/8/3 | |
How cool is to be engaged with Drunk Elephant? An analysis of usergenerated content campaigns on Instagram | Ricardo Godinho Bilro Sara Serras Sílvia Cavalinhos Luis Pedro Miguel Susana Marques | 2022 | |
Luxury fashion consumption: a review, synthesis and research agenda | Spanish Journal of Marketing - ESIC | Aihoor Aleem Sandra Maria Correia Loureiro Ricardo Godinho Bilro | 2022/3/15 |
Feeling Economy | China Business Review | JP Huang | 1991/3/1 |
Co-Authors
