Natalia Rubio
Universidad Autónoma de Madrid
H-index: 28
Europe-Spain
Top articles of Natalia Rubio
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Smart destinations: A holistic view from researchers and managers to tourists and locals | Tourism management perspectives | Elena Cerdá-Mansilla Iis Tussyadiah Sara Campo Natalia Rubio | 2024/3/1 |
Brand Associations and Customer Brand Engagement in Social Media: Analysing Brand-, User-and Influencer-Generated Content | Estefania Ballester Chirica Carla Ruiz Natalia Rubio Cleopatra Veloutsou | 2024/1 | |
The Influence of Culture on Sentiments Expressed in Online Reviews of Eco-Friendly Hotels: The Case Study of Amsterdam | Estefania Ballester Chirica Carla Ruiz-Mafé Natalia Rubio | 2023 | |
Emojis and Users’ Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants | Journal of Tourism and Services | Estefania Ballester Natalia Rubio Carla Ruiz | 2023/12/18 |
Impact of process and outcome quality on intention for continued use of voice assistants | Spanish Journal of Marketing-ESIC | Álvaro Saavedra Raquel Chocarro Mónica Cortiñas Natalia Rubio | 2023/12/7 |
How chatbot language shapes consumer perceptions: The role of concreteness and shared competence | Journal of Interactive Marketing | Jano Jiménez-Barreto Natalia Rubio Sebastian Molinillo | 2023/11 |
Females’ customer engagement with eco-friendly restaurants in Instagram: the role of past visits | International Journal of Contemporary Hospitality Management | Estefania Ballester Carla Ruiz-Mafé Natalia Rubio | 2023/5/11 |
“Ask google assistant where to travel” tourists’ interactive experiences with smart speakers: An assemblage theory approach | Journal of Travel Research | Jano Jiménez-Barreto Natalia Rubio Paolo Mura Erose Sthapit Sara Campo | 2023/4 |
Airbnb and the touristification of neighborhoods in cities: an analysis of neighborhood segmentation of extra-hotel accommodation in Madrid. | Elena Cerdá-Mansilla Natalia Rubio Blanca García Henche Sara Campo | 2022/5/23 | |
Service brand coolness in the construction of brand loyalty: A self-presentation theory approach | Journal of Retailing and Consumer Services | Jano Jimenez-Barreto Sandra Maria Correia Loureiro Natalia Rubio Jaime Romero | 2022/3/1 |
Airbnb y la turistificación de los barrios en las ciudades: un análisis de segmentación por barrios del alojamiento extrahotelero en Madrid | Elena Cerdá-Mansilla Natalia Rubio Blanca García Henche Sara Campo | 2022 | |
Value co-creation between consumers and distributors: the moderating effect of relationship characteristics | International Journal of Retail & Distribution Management | Natalia Rubio Nieves Villaseñor Maria Jesús Yagüe | 2021/7/8 |
“Find a flight for me, Oscar!” Motivational customer experiences with chatbots | International Journal of Contemporary Hospitality Management | Jano Jiménez-Barreto Natalia Rubio Sebastian Molinillo | 2021/11/17 |
Tourism Consumption through Smart Devices: Bridging Tourist-Smart Object Assemblage and the Non-Representational Theory | Jano Jiménez-Barreto Natalia Rubio Paolo Mura Sara Campo | 2021 | |
Critical success factors for sharing information and knowledge of COVID-19 through Twitter | Knowledge Management Research & Practice | Elena Cerdá-Mansilla Natalia Rubio Sara Campo | 2021/10/2 |
Viralization keys of messages in unofficial accounts during crisis periods: the case of Covid-19 on Twitter | Spanish Journal of Marketing-ESIC | Elena Cerdá-Mansilla Natalia Rubio Sara Campo | 2021/8/24 |
Influence of value co-creation on virtual community brand equity for unichannel vs. multichannel users | Sustainability | Natalia Rubio Nieves Villaseñor Mª Jesús Yagüe | 2021/7/28 |
The Impact of AI-Enabled Technologies in E-commerce and Omnichannel Retailing | Frontiers in Psychology | Monica Cortinas Carmen Berne Raquel Chocarro Frode Nilssen Natalia Rubio | 2021/7/8 |
Engaging consumers through firm-generated content on Instagram | Spanish Journal of Marketing-ESIC | Estefania Ballester Carla Ruiz Natalia Rubio | 2021/12/14 |
Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms | Tourism Management | Jano Jiménez-Barreto Natalia Rubio Sara Campo | 2020/4/1 |
Co-Authors
