Maria Jesus Yagüe
Universidad Autónoma de Madrid
H-index: 32
Europe-Spain
Top articles of Maria Jesus Yagüe
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Valor del marketing en una sociedad interconectada | Encuentros multidisciplinares | María Jesús Yagüe Guillén | 2024 |
The thrill of a smart purchase: Does country matter? | International Journal of Consumer Studies | Myriam Quinones Mónica Gómez‐Suárez María Jesús Yagüe | 2022/1 |
Value co-creation between consumers and distributors: the moderating effect of relationship characteristics | International Journal of Retail & Distribution Management | Natalia Rubio Nieves Villaseñor Maria Jesús Yagüe | 2021/7/8 |
Making sense from experience: how a sustainable multi-sensory event spurs word-of-mouth recommendation of a destination brand | Sustainability | Mónica Gómez-Suárez María Jesús Yagüe | 2021/5/24 |
Influence of value co-creation on virtual community brand equity for unichannel vs. multichannel users | Sustainability | Natalia Rubio Nieves Villaseñor Mª Jesús Yagüe | 2021/7/28 |
Targeting smart shoppers: a cross-country model | Journal of Business Economics and Management | Mónica Gómez-Suárez Myriam Quinones María Jesús Yagüe | 2020/4/20 |
The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty | Journal of product & brand management | Natalia Rubio Nieves Villaseñor María Yagüe | 2020/1/20 |
Sensorial and Experiential Marketing in Shopping Centers: Effects on Retailer Performance | Mónica Gómez-Suárez María Jesús Yagüe Anne Schmitz Cristina García-Gumiel | 2020 | |
Sustainable co-creation behavior in a virtual community: Antecedents and moderating effect of participant’s perception of own expertise | Sustainability | Natalia Rubio Nieves Villaseñor MªJesús Yagüe | 2020/10/2 |
Value co-creation in third-party managed virtual communities and brand equity | Natalia Rubio Nieves Villaseñor MªJesús Yagüe | 2020/5/27 | |
Are health e-mavens the new patient influencers? | Ana M Díaz-Martín Anne Schmitz María Jesús Yagüe Guillén | 2020/4/24 |
Co-Authors
