Ricardo Sellers-Rubio (ORCID: 0000-0002-9108-1904)

Ricardo Sellers-Rubio (ORCID: 0000-0002-9108-1904)

Universidad de Alicante

H-index: 26

Europe-Spain

About Ricardo Sellers-Rubio (ORCID: 0000-0002-9108-1904)

Ricardo Sellers-Rubio (ORCID: 0000-0002-9108-1904), With an exceptional h-index of 26 and a recent h-index of 20 (since 2020), a distinguished researcher at Universidad de Alicante, specializes in the field of Marketing, Turismo, Marcas, Sector vinícola.

His recent articles reflect a diverse array of research interests and contributions to the field:

¿Conoces a tu Buyer Persona? Identifica a tu cliente para mejorar tu estrategia de Inbound Marketing

Quality of an experience good: the interaction of price and advertising as a determining factor

Modelling the group dynamics in the wine industry

The Double-Edged Sword Effect of Certification in Firm Performance: The Case of Spanish Quality Wine

Satisfaction and expenditure in wineries: a prospect theory approach

Inbound marketing in the hospitality industry: A systematic review of the last 12 years

Tourists’ water conservation behavior in hotels: the role of gender

¿Aprendiendo a arriesgar? Estrategias de respuesta a exámenes tipo test a lo largo de la trayectoria académica según el género

Ricardo Sellers-Rubio (ORCID: 0000-0002-9108-1904) Information

University

Position

___

Citations(all)

3410

Citations(since 2020)

1654

Cited By

2325

hIndex(all)

26

hIndex(since 2020)

20

i10Index(all)

47

i10Index(since 2020)

36

Email

University Profile Page

Universidad de Alicante

Google Scholar

View Google Scholar Profile

Ricardo Sellers-Rubio (ORCID: 0000-0002-9108-1904) Skills & Research Interests

Marketing

Turismo

Marcas

Sector vinícola

Top articles of Ricardo Sellers-Rubio (ORCID: 0000-0002-9108-1904)

Title

Journal

Author(s)

Publication Date

¿Conoces a tu Buyer Persona? Identifica a tu cliente para mejorar tu estrategia de Inbound Marketing

Investigaciones Turísticas

Andrés Romero Montero

Ricardo Sellers-Rubio

Adriana María Cely Alvarez

2024

Quality of an experience good: the interaction of price and advertising as a determining factor

Ricardo Sellers-Rubio

Francisco Mas-Ruiz

Fernando Campayo-Sanchez

2023/5/19

Modelling the group dynamics in the wine industry

International Journal of Wine Business Research

Gabriel Penagos-Londoño

Felipe Ruiz-Moreno

Ricardo Sellers-Rubio

2023/2/8

The Double-Edged Sword Effect of Certification in Firm Performance: The Case of Spanish Quality Wine

Academy of Management Proceedings

Fernando Campayo-Sanchez

Sohvi Heaton

Simon Parker

Ricardo Sellers-Rubio

2023

Satisfaction and expenditure in wineries: a prospect theory approach

Journal of Hospitality & Tourism Research

Ricardo Sellers

Juan Luis Nicolau

2023/2

Inbound marketing in the hospitality industry: A systematic review of the last 12 years

Enlightening Tourism. A Pathmaking Journal,

Andrés Romero Montero

Ricardo Sellers Rubio

Adriana Cely Álvarez

2023/9/7

Tourists’ water conservation behavior in hotels: the role of gender

Journal of Sustainable Tourism

Ana B Casado-Díaz

Franco Sancho-Esper

Carla Rodriguez-Sanchez

Ricardo Sellers-Rubio

2022/7/3

¿Aprendiendo a arriesgar? Estrategias de respuesta a exámenes tipo test a lo largo de la trayectoria académica según el género

Jesús Martínez-Navarro

Ricardo Sellers Rubio

Ana B Casado-Díaz

Aurora Calderón-Martínez

Francisca María Fernández Díaz

2022

Consistency of experts' product reviews: An application to wine guides

Wine Economics and Policy

Gabriel I Penagos-Londoño

Felipe Ruiz-Moreno

Ricardo Sellers-Rubio

Salvador Del Barrio-García

Ana B Casado-Díaz

2022/11

Sustainability in the beverage industry: A research agenda from the demand side

Sustainability

Carla Rodriguez-Sanchez

Ricardo Sellers-Rubio

2021/1/8

Apostando a aprobar: la influencia del género en las pruebas de evaluación

R. Sellers-Rubio

A.B Casado-Díaz

J. Martínez-Navarro

A. Romero

F. Campayo

...

2021

The effect of short-term rentals on regional hotel efficiency

Current Issues in Tourism

Ana B Casado-Díaz

Ricardo Sellers-Rubio

2021/11/2

Wine ratings and advertising strategies: is there a link?

Wine Economics and Policy

Ricardo Sellers

2021

Evaluación de la presencia de los sitios web de turismo de costa de España en los motores de búsqueda

ARA: Journal of Tourism Research/Revista de Investigación Turística

Lucía Molina-Pérez

Ana B Casado-Díaz

Ricardo Sellers-Rubio

2021/9/8

Reputation and advertising of collective brand members in the wine industry: the moderating role of market share

Journal of Wine Economics

Ricardo Sellers-Rubio

Francisco Mas-Ruiz

Franco Sancho-Esper

2021/5

La influencia de los factores políticos en la externalización de servicios de información turística

Investigaciones Turísticas

Carlos Garulo-Ramón

Juan José Díez-Sánchez

Ricardo Sellers-Rubio

2021/7/15

Brand strategy scope and advertising spending: The more the better?

Tourism Economics

Ricardo Sellers-Rubio

Aurora Calderón-Martínez

2021/1/21

Predictors of willingness to pay a price premium for hotels’ water-saving initiatives

Journal of Travel & Tourism Marketing

Ana B Casado-Díaz

Ricardo Sellers-Rubio

Carla Rodriguez-Sanchez

Franco Sancho-Esper

2020/9/1

The bundling strategy: The one-click effect on loss aversion

Journal of Hospitality & Tourism Research

Juan Luis Nicolau

Ricardo Sellers

2020/5

A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making

Industrial Marketing Management

Erick Kauffmann

Jesús Peral

David Gil

Antonio Ferrández

Ricardo Sellers

...

2020/10/1

See List of Professors in Ricardo Sellers-Rubio (ORCID: 0000-0002-9108-1904) University(Universidad de Alicante)

Co-Authors

H-index: 44
Juan Luis Nicolau

Juan Luis Nicolau

Virginia Polytechnic Institute and State University

H-index: 27
Francisco Mas-Ruiz

Francisco Mas-Ruiz

Universidad de Alicante

H-index: 20
Ana B. Casado-Díaz (ORCID: 0000-0002-9960-0078)

Ana B. Casado-Díaz (ORCID: 0000-0002-9960-0078)

Universidad de Alicante

H-index: 12
Felipe Ruiz-Moreno

Felipe Ruiz-Moreno

Universidad de Alicante

H-index: 10
Franco Sancho Esper

Franco Sancho Esper

Universidad de Alicante

academic-engine