Felipe Ruiz-Moreno
Universidad de Alicante
H-index: 12
Europe-Spain
Top articles of Felipe Ruiz-Moreno
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Guest editorial: Introduction to special issue on “history of marketing in Spain”, part I | IEEE Transactions on Cloud Computing | Ruilong Deng Chee-Wooi Ten Chaojie Li Dusit Niyato Fei Teng | 2023/6/6 |
Segmenting Social Media Users Based on Ongoing Brand Activities to Track Consumer Behavior Change | Youngtae Choi Michael W Kroff Gabriel Ignacio Penagos-Londoño Felipe Ruiz-Moreno | 2024 | |
Twitter killed the media star: a historical evolution of marketing communication used by Spanish universities | Journal of Historical Research in Marketing | Macarena Orgilés-Amorós Felipe Ruiz Moreno Gabriel I Penagos-Londoño Maria Tabuenca-Cuevas | 2024/2/15 |
New Insights on the Allocation of Innovation Subsidies: A Machine Learning Approach | Journal of the Knowledge Economy | Mónica Espinosa-Blasco Gabriel I Penagos-Londoño Felipe Ruiz-Moreno María J Vilaplana-Aparicio | 2023/3/18 |
Modelling the group dynamics in the wine industry | International Journal of Wine Business Research | Gabriel Penagos-Londoño Felipe Ruiz-Moreno Ricardo Sellers-Rubio | 2023/2/8 |
Unlocking the secrets of Spain’s R&D subsidies: An advanced analysis of applicant companies | Applied Mathematics and Nonlinear Sciences | Mónica Espinosa-Blasco Gabriel I Penagos-Londoño Felipe Ruiz-Moreno María J Vilaplana-Aparicio | 2023/10/31 |
Selling the past. The use of history as a marketing strategy in Spain, 1900-1980 | Business History | José Antonio Miranda Felipe Ruiz-Moreno | 2020 |
Consistency of experts' product reviews: An application to wine guides | Wine Economics and Policy | Gabriel I Penagos-Londoño Felipe Ruiz-Moreno Ricardo Sellers-Rubio Salvador Del Barrio-García Ana B Casado-Díaz | 2022/11 |
Customer perceived integrated marketing communications: A segmentation of the soda market | Journal of Marketing Communications | Francisco Suay-Pérez Gabriel I Penagos-Londoño Lucia Porcu Felipe Ruiz-Moreno | 2022/5/19 |
Strategic groups and product differentiation: Evidence from the Spanish airline market deregulation | Research in Transportation Economics | Felipe Ruiz-Moreno Francisco J Mas-Ruiz Franco M Sancho-Esper | 2021/12/1 |
A machine learning approach to segmentation of tourists based on perceived destination sustainability and trustworthiness | Journal of Destination Marketing & Management | Gabriel I Penagos-Londoño Carla Rodriguez–Sanchez Felipe Ruiz-Moreno Eduardo Torres | 2021/3/1 |
