Franco Sancho Esper

Franco Sancho Esper

Universidad de Alicante

H-index: 10

Europe-Spain

About Franco Sancho Esper

Franco Sancho Esper, With an exceptional h-index of 10 and a recent h-index of 10 (since 2020), a distinguished researcher at Universidad de Alicante, specializes in the field of Marketing Research, Strategic Marketing, Airline Industry, Social Marketing, Tourism Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Barriers and Motivators of Household Water-Conservation Behavior: A Bibliometric and Systematic Literature Review. Water 2023, 15, 4114

A quantitative analysis of factors related to adolescent cybervictimization in Spain: A multilevel logistic regression approach

Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach

How Can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation

A systematic review of social marketing interventions to promote pro-environmental behavior using CBSM benchmark criteria

Virtual reality in retirement communities: Technology acceptance and tourist destination recommendation

Environmental Sustainability at Destination Level: The Role of Tourist Citizenship Behavior

Aceptación de coches híbridos y eléctricos desde el punto de vista de la demanda

Franco Sancho Esper Information

University

Position

(Spain)

Citations(all)

437

Citations(since 2020)

324

Cited By

182

hIndex(all)

10

hIndex(since 2020)

10

i10Index(all)

12

i10Index(since 2020)

12

Email

University Profile Page

Universidad de Alicante

Google Scholar

View Google Scholar Profile

Franco Sancho Esper Skills & Research Interests

Marketing Research

Strategic Marketing

Airline Industry

Social Marketing

Tourism Marketing

Top articles of Franco Sancho Esper

Title

Journal

Author(s)

Publication Date

Barriers and Motivators of Household Water-Conservation Behavior: A Bibliometric and Systematic Literature Review. Water 2023, 15, 4114

C Sanchez

C Rodriguez-Sanchez

F Sancho-Esper

2023

A quantitative analysis of factors related to adolescent cybervictimization in Spain: A multilevel logistic regression approach

Children and Youth Services Review

José-Julián Escario

Carla Rodriguez-Sanchez

Franco Sancho-Esper

María-José Barlés-Arizón

2023/12/1

Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach

International Review on Public and Nonprofit Marketing

Carolina Sánchez

Enrique Carlos Bianchi

Carla Rodriguez-Sanchez

Franco Sancho-Esper

2023/9/6

How Can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation

Carla Rodriguez-Sanchez

Franco Sancho-Esper

Fernando Campayo-Sanchez

2023/5/25

A systematic review of social marketing interventions to promote pro-environmental behavior using CBSM benchmark criteria

Carla Rodriguez-Sanchez

Franco Sancho-Esper

Fernando Campayo Sánchez

2023/4/26

Virtual reality in retirement communities: Technology acceptance and tourist destination recommendation

Journal of Vacation Marketing

Franco Sancho-Esper

Liudmila Ostrovskaya

Carla Rodriguez-Sanchez

Fernando Campayo-Sanchez

2023/4

Environmental Sustainability at Destination Level: The Role of Tourist Citizenship Behavior

Advances in Hospitality and Tourism Research (AHTR)

Franco Sancho-Esper

Carla Rodríguez-Sánchez

Eduardo Torres-Moraga

2023/12/7

Aceptación de coches híbridos y eléctricos desde el punto de vista de la demanda

Marina Guillén Davó

Franco Sancho Esper

Carla Rodriguez Sanchez

2022

Acercando la tecnología al aula: implementación y uso de software libre (JASP) en investigación de mercados cuantitativa

Fernando Campayo Sánchez

Franco Sancho-Esper

Carla Rodríguez-Sánchez

Liudmila Ostrovskaya

Jesús Martínez-Navarro

...

2022

Validación de una escala para valorar las necesidades de orientación del alumnado universitario

María del Carmen Tolosa Bailén

Francisco Francés

Liudmila Ostrovskaya

José Miguel Giner Pérez

María D López-Gamero

...

2022

La medición de las necesidades de orientación tutorial: validación de una propuesta operativa de escala

María del Carmen Tolosa Bailén

Francisco José Francés García

Carla Rodríguez-Sánchez

Franco Sancho Esper

Liudmila Ostrovskaya

...

2022

Global and local corporate social responsibility: a study of foreign entry mode choice in Spanish quoted firms

Academia Revista Latinoamericana De Administración

Francisco José Mas-Ruiz

Carla Rodriguez-Sanchez

Franco Manuel Sancho-Esper

Esther de Quevedo-Puente

2021/11/23

Reputation and advertising of collective brand members in the wine industry: The moderating role of market share

Journal of Wine Economics

Ricardo Sellers-Rubio

Francisco Mas-Ruiz

Franco Sancho-Esper

2021/5

Investigación cualitativa en marketing mediante Atlas. ti: desarrollo, aplicación y evaluación en una nueva asignatura del grado en Marketing

Franco Sancho Esper

Carla Rodríguez-Sánchez

Liudmila Ostrovskaya

Fernando Campayo Sánchez

Azahara Romero Ortiz

...

2021

Cómo el alumnado afronta la Covid-19 y su impacto en las necesidades de acción tutorial

María del Carmen Tolosa Bailén

Francisco José Francés García

Antonio Fuster Olivares

María Dolores De Juan Vigaray

Susana de Juana Espinosa

...

2021

Understanding tourist citizenship behavior at the destination level

Journal of Hospitality and Tourism Management

Eduardo Torres-Moraga

Carla Rodriguez-Sanchez

Franco Sancho-Esper

2021/12/1

Strategic groups and product differentiation: Evidence from the Spanish airline market deregulation

Research in Transportation Economics

Felipe Ruiz-Moreno

Francisco J Mas-Ruiz

Franco M Sancho-Esper

2021/12/1

Understanding in-room water conservation behavior: The role of personal normative motives and hedonic motives in a mass tourism destination

Journal of Destination Marketing & Management

Carla Rodriguez–Sanchez

Franco Sancho-Esper

Ana B Casado-Diaz

Ricardo Sellers-Rubio

2020/12/1

Predictors of willingness to pay a price premium for hotels’ water-saving initiatives

Journal of Travel & Tourism Marketing

Ana B Casado-Díaz

Ricardo Sellers-Rubio

Carla Rodriguez-Sanchez

Franco Sancho-Esper

2020/9/1

Skill and knowledge requirements of entry-level logistics and supply chain management professionals: A comparative study of Ireland and Spain

International Journal of Fashion Design, Technology and Education

Md Arif Iqbal

Jin Su

Sabbir Hasan

2021

See List of Professors in Franco Sancho Esper University(Universidad de Alicante)

Co-Authors

H-index: 27
Francisco Mas-Ruiz

Francisco Mas-Ruiz

Universidad de Alicante

H-index: 26
Geertje Schuitema

Geertje Schuitema

University College Dublin

H-index: 26
Ricardo Sellers-Rubio (ORCID: 0000-0002-9108-1904)

Ricardo Sellers-Rubio (ORCID: 0000-0002-9108-1904)

Universidad de Alicante

H-index: 21
María José Miquel Romero

María José Miquel Romero

Universidad de Valencia

H-index: 20
Ana B. Casado-Díaz (ORCID: 0000-0002-9960-0078)

Ana B. Casado-Díaz (ORCID: 0000-0002-9960-0078)

Universidad de Alicante

H-index: 13
Marius Claudy

Marius Claudy

University College Dublin

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