Francisco Mas-Ruiz
Universidad de Alicante
H-index: 27
Europe-Spain
Top articles of Francisco Mas-Ruiz
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Quality of an experience good: the interaction of price and advertising as a determining factor | Ricardo Sellers-Rubio Francisco Mas-Ruiz Fernando Campayo-Sanchez | 2023/5/19 | |
Strategic groups and product differentiation: Evidence from the Spanish airline market deregulation | Research in Transportation Economics | Felipe Ruiz-Moreno Francisco J Mas-Ruiz Franco M Sancho-Esper | 2021/12/1 |
Global and local corporate social responsibility: a study of foreign entry mode choice in Spanish quoted firms | Academia Revista Latinoamericana De Administración | Francisco José Mas-Ruiz Carla Rodriguez-Sanchez Franco Manuel Sancho-Esper Esther de Quevedo-Puente | 2021/11/23 |
Consumption Threshold at Which Virtue Products Become Vice Products: The Case of Beer | Foods | Enar Ruiz-Conde Francisco Mas-Ruiz Josefa Parreño-Selva | 2021/7/22 |
Brand Alliances and Stock Reactions | Francisco Mas-Ruiz Juan Luis Nicolau Aurora Calderón-Martínez | 2021/5/18 | |
Reputation and advertising of collective brand members in the wine industry: The moderating role of market share | Journal of Wine Economics | Ricardo Sellers-Rubio Francisco Mas-Ruiz Franco Sancho-Esper | 2021/5 |
Co-Authors
