Salvador Ruiz de Maya

Salvador Ruiz de Maya

Universidad de Murcia

H-index: 34

Europe-Spain

About Salvador Ruiz de Maya

Salvador Ruiz de Maya, With an exceptional h-index of 34 and a recent h-index of 25 (since 2020), a distinguished researcher at Universidad de Murcia, specializes in the field of Consumer Behavior, Communication, Ethics and Social Responsibility, Family Decision Making.

His recent articles reflect a diverse array of research interests and contributions to the field:

Transformative Marketing Services to Fight Poverty at the Bottom of the Pyramid

European Universities’ Discourse on SDGs in Social Networks

Assessing the provisions for sustainability in economics degree programmes

Decision-making processes on sustainable packaging options in the European food sector

Prosumers and sustainable development: an international assessment in the field of renewable energy

Estímulo de la demanda tecnológica para la aceleración tecnológica y apoyo a los sectores estratégicos de la Región de Murcia en el marco de la OFICINA ACELERA PYME-Región de …

Low and high outcome quality in co-created hospitality services: Two explanations for consumer satisfaction

Digitalización en el área comercial

Salvador Ruiz de Maya Information

University

Position

___

Citations(all)

6788

Citations(since 2020)

2666

Cited By

5153

hIndex(all)

34

hIndex(since 2020)

25

i10Index(all)

60

i10Index(since 2020)

38

Email

University Profile Page

Universidad de Murcia

Google Scholar

View Google Scholar Profile

Salvador Ruiz de Maya Skills & Research Interests

Consumer Behavior

Communication

Ethics and Social Responsibility

Family Decision Making

Top articles of Salvador Ruiz de Maya

Title

Journal

Author(s)

Publication Date

Transformative Marketing Services to Fight Poverty at the Bottom of the Pyramid

Mercedes Marcela Pincay Pilay

Inés López López

Salvador Ruiz de Maya

2024/4/2

European Universities’ Discourse on SDGs in Social Networks

Salvador Ruiz de Maya

Elvira Ferrer-Bernal

2024/4/2

Assessing the provisions for sustainability in economics degree programmes

International Journal of Sustainability in Higher Education

Walter Leal Filho

Maria Alzira Pimenta Dinis

Maria F Morales

María Semitiel-García

Pedro Noguera-Méndez

...

2024/1/8

Decision-making processes on sustainable packaging options in the European food sector

Journal of Cleaner Production

Ramona Weinrich

Ellen Mielinger

Victoria Krauter

Elena Arranz

Rosa Maria Camara Hurtado

...

2024/1/1

Prosumers and sustainable development: an international assessment in the field of renewable energy

Sustainable Futures

Walter Leal Filho

Laís Viera Trevisan

Amanda Lange Salvia

Janaina Mazutti

Thais Dibbern

...

2024/6/1

Estímulo de la demanda tecnológica para la aceleración tecnológica y apoyo a los sectores estratégicos de la Región de Murcia en el marco de la OFICINA ACELERA PYME-Región de …

Estímulo de la demanda tecnológica para la aceleración tecnológica y apoyo a los sectores estratégicos de la Región de Murcia en el marco de la OFICINA ACELERA PYME-Región de Murcia de CTM

José Marín Nuñez

Javier Fernández Cortés

Mª del Carmen Alarcón del Amo

Mª Belén Fernández Collados

Francisco Antonio González Díaz

...

2023

Low and high outcome quality in co-created hospitality services: Two explanations for consumer satisfaction

Journal of Vacation Marketing

Rocío Alarcón-López

Inés López-López

Salvador Ruiz-de-Maya

2023

Digitalización en el área comercial

María del Carmen Alarcón del Amo

Salvador Ruiz de Maya

2023

Casos de éxito de soluciones de digitalización en PYMES

Salvador Ruiz de Maya

María del Carmen Alarcón del Amo

2023

La digitalización en la PYME

María del Carmen Alarcón del Amo

Salvador Ruiz de Maya

2023

Consumer motivations for engaging with corporate social responsibility on social media

Spanish Journal of Marketing-ESIC

Claudia Aguirre

Salvador Ruiz de Maya

Mariola Palazón Vidal

Augusto Rodríguez

2023/8/21

The economics of the UN Sustainable Development Goals: does sustainability make financial sense?

Discover Sustainability

Walter Leal Filho

Maria Alzira Pimenta Dinis

Salvador Ruiz-de-Maya

Federica Doni

João Henrique Eustachio

...

2022/6/20

The influence of anthropomorphic cues in retailing: The moderating effect of the vice versus virtue products

Psychology & Marketing

Londoño

Juan C

Salvador Ruiz de Maya

2022/3/12

Emotions and Cognitions When Reading Online Reviews: Effect on Tourism Service Image

Journal of technology management & innovation

Carmen Hidalgo-Alcazar

Salvador Ruiz

Maria Sicilia

2021/12

The Role of the eWOM in the RSC Communication in Social networks

Anagramas-Rumbos y sentidos de la comunicación-

Claudia Aguirre

Salvador Ruiz

Mariola Palazón

Augusto Rodríguez

2021/6

El rol del eWOM en la comunicación de RSC en redes sociales

Anagramas-Rumbos y sentidos de la comunicación-

Claudia Aguirre

Salvador Ruiz

Mariola Palazón

Augusto Rodríguez

2021/6

Personal social responsibility: Scale development and validation

Corporate Social Responsibility and Environmental Management

Sylvia López Davis

Longinos Marín Rives

Salvador Ruiz‐de‐Maya

2021/3

Parental attitudes to childhood overweight: the multiple paths through healthy eating, screen use, and sleeping time

International Journal of Environmental Research and Public Health

Miguel Giménez Garcia-Conde

Longinos Marin

Salvador Ruiz de Maya

Pedro J Cuestas

2020/1

Effective social marketing to improve parental intentions giving more fruits and vegetables to children

Sustainability

Miguel Giménez García-Conde

Longinos Marín

Salvador Ruiz De Maya

2020/9/25

Feeling Unique and Grounded: Psychological Drivers and Consequences of Customer Engagement in Product Creation

Advances in Consumer Research

Martin Schreier

Pia Burghartz

Emanuel de Bellis

Nikolaus Franke

Gerald Häubl

...

2020

See List of Professors in Salvador Ruiz de Maya University(Universidad de Murcia)

Co-Authors

H-index: 28
Maria Sicilia (ORCID: 0000-0002-1731-4570)

Maria Sicilia (ORCID: 0000-0002-1731-4570)

Universidad de Murcia

H-index: 14
Inés López López

Inés López López

Universidad de Murcia

H-index: 14
Manuela López

Manuela López

Universidad de Murcia

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