Inés López López
Universidad de Murcia
H-index: 14
Europe-Spain
Top articles of Inés López López
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Transformative Marketing Services to Fight Poverty at the Bottom of the Pyramid | Mercedes Marcela Pincay Pilay Inés López López Salvador Ruiz de Maya | 2024/4/2 | |
Low and high outcome quality in co-created hospitality services: Two explanations for consumer satisfaction | Journal of Vacation Marketing | Rocío Alarcón-López Inés López-López Salvador Ruiz-de-Maya | 2023 |
Online firestorms: an act of civic engagement or a narcissistic boost? The role of brand misconduct appraisals | Journal of Product & Brand Management | Elena Delgado-Ballester Inés López-López Alicia Bernal | 2023/1/31 |
Complaint Handling and Channel Selection in the Interactive Marketing Era | Mariola Palazón Inés López-López | 2023/1/26 | |
Integración de los objetivos de desarrollo sostenible y la agenda 2030 en el contexto de las asignaturas de marketing: Un enfoque para la sostenibilidad empresarial | María del Carmen Alarcón del Amo Pedro Jesús Cuestas Díaz Inés López López | 2023 | |
The customer journey: a proposal of indicators to evaluate integration and customer orientation | Journal of Marketing Communications | Mariola Palazón Manuela López María Sicilia Inés López | 2022/7/4 |
Marketing en redes sociales | María Sicilia Mariola Palazón Inés López Manuela López | 2021 | |
Capítulo 12. ODSesiones, experiencia de ecoinnovación en la Universidad de Murcia como fórmula de promoción de la Agenda 2030 | Inés López López Clara Álvarez de Toledo Longinos Marín Rives | 2021 | |
Why should you respond to customer complaints on a personal level? The silent observer's perspective | Journal of Research in Interactive Marketing | Inés López-López Mariola Palazón José Antonio Sánchez-Martínez | 2021/10/15 |
Why do people initiate an online firestorm? The role of sadness, anger, and dislike | International Journal of Electronic Commerce | Elena Delgado-Ballester Inés López-López Alicia Bernal-Palazón | 2021/7/3 |
ODSesiones, un proyecto de cambio social que empieza en la Universidad de Murcia | Transformar la educación para cambiar el mundo | Eva M Rodríguez Inés López Longinos Marín40 | 2021 |
Discovering call interaction fluency: A way to improve experiences with call centres | Service Science | Estela Fernández-Sabiote Inés López-López | 2020/3 |
Feeling Unique and Grounded: Psychological Drivers and Consequences of Customer Engagement in Product Creation | Advances in Consumer Research | Martin Schreier Pia Burghartz Emanuel de Bellis Nikolaus Franke Gerald Häubl | 2020 |
La distribución de artículos deportivos en España: evaluación de la estrategia omnicanal del sector | Redmarka. Revista de Marketing Aplicado | Estela Fernández Sabiote Inés López María Sicilia | 2020 |
How harmful are online firestorms for brands? | Spanish Journal of Marketing-ESIC | Elena Delgado-Ballester Inés López-López Alicia Bernal Palazón | 2020 |
Co-Authors
