Maria Sicilia (ORCID: 0000-0002-1731-4570)
Universidad de Murcia
H-index: 28
Europe-Spain
Top articles of Maria Sicilia (ORCID: 0000-0002-1731-4570)
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Developing customer engagement through communication consistency and channel coordination | Spanish Journal of Marketing-ESIC | María Sicilia Mariola Palazón | 2023/8/21 |
What do we know about influencers on social media? Toward a new conceptualization and classification of influencers | María Sicilia Manuela López | 2023/1/26 | |
EL TURISMO CINEMATOGRÁFICO: MOTIVACIONES, PERFIL DEL TURISTA Y SATISFACCIÓN PERCIBIDA | Cuadernos de Turismo | María Sicilia Piñero Lorena Martínez González | 2023/12/22 |
The combined effect of front-of-package labels and influencer recommendations on food choice decisions | Appetite | María Sicilia Manuela López Mariola Palazón | 2023/12/1 |
The customer journey: a proposal of indicators to evaluate integration and customer orientation | Journal of Marketing Communications | Mariola Palazón Manuela López María Sicilia Inés López | 2022/7/4 |
How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives | Journal of Research in Interactive Marketing | Manuela López Maria Sicilia Peeter WJ Verlegh | 2022 |
Emotions and Cognitions When Reading Online Reviews: Effect on Tourism Service Image | Journal of technology management & innovation | Carmen Hidalgo-Alcazar Salvador Ruiz Maria Sicilia | 2021/12 |
Marketing en redes sociales | María Sicilia Mariola Palazón Inés López Manuela López | 2021 | |
Influence of emotions displayed by employees during service recovery | Spanish Journal of Marketing-ESIC | María Sicilia M Carmen Caro-Jiménez Estela Fernández-Sabiote | 2021/12/7 |
Intentional vs. unintentional influences of social media friends | Electronic Commerce Research and Applications | Maria Sicilia Mariola Palazón Manuela López | 2020/7/1 |
La distribución de artículos deportivos en España: evaluación de la estrategia omnicanal del sector | Redmarka. Revista de Marketing Aplicado | Estela Fernández Sabiote Inés López María Sicilia | 2020 |
Co-Authors
