LinkedIn Events

Are you having trouble promoting the virtual events that you are hosting, don’t know how to post an event on LinkedIn, or have you ever heard of LinkedIn Events?

In this article, you will learn about the features of LinkedIn events, and how to use and create them on LinkedIn.

So stay tuned.

LinkedIn Events is a feature on LinkedIn that allows users to create and manage professional events, such as conferences, webinars, and networking gatherings.

Why Posting an Event on LinkedIn?

We are now in an era where you can easily connect directly with your target audience through LinkedIn events.

The LinkedIn Events platform is a great feature on the world’s largest professional platform, as well as a safe & reliable environment for hosting virtual events.

Accordingly, by creating an event on LinkedIn, you can hold your events to attract the right professional audiences and have high engagement.

Need to know how to organize your virtual events? LinkedIn has made it easy for you. Since the end of 2021, LinkedIn has combined the two platforms, LinkedIn Live and LinkedIn Events, and accordingly, users have access to a single platform for hosting virtual events.

With the integration of these two platforms, in addition to the fact that LinkedIn has become a unique and special place for B2B networks, LinkedIn events have also been used by professionals more than before.

So, if we tell you a fact, it is not surprising: Being active in LinkedIn events can not only discover your partners and potential customers, but it can also promote your brand, products, or services, as well as your events like a webinar on LinkedIn.

Yes, you heard right, with the help of LinkedIn events, you can promote your event extensively.

On top of that, this platform helps large & prominent organizations and companies to deepen their professional relationships with their ideal audiences through virtual events and networking.

In the bottom line, posting an event on LinkedIn can be a powerful way to promote your upcoming event to promote your brand, reach a wider audience, build your network, and engage with professionals in your industry.

In response to the question of why we should post a virtual event on LinkedIn, we must say that it is because of the benefits that LinkedIn Event provides to its users, which can be briefly mentioned as follows:

1. Reach a targeted contact:

LinkedIn allows you to target specific demographics, industries, job titles, and locations when promoting your event.

This means that you can reach the right people who are most likely to be interested in attending.

2. Build brand awareness:

By promoting your event on LinkedIn, you can increase your brand’s visibility and reach a wider audience.

This can help you establish your business as a thought leader in your industry and attract new customers or clients.

3. Engage with your network:

LinkedIn is a social platform, so by sharing an event, you can encourage engagement and start conversations with your network.

You can also use the event to connect with new people and expand your network.

4. Showcase your expertise:

Hosting an event can demonstrate your expertise in your industry and position you as a credible source of information.

By sharing your insights and knowledge with attendees, you can build trust and credibility.

5. Generate leads:

Events can be a great way to generate leads and build relationships with potential customers or clients.

By providing value and creating a memorable experience, you can leave a lasting impression and encourage attendees to follow up with you after the event.

6. Increase your prospects:

Bonus tip: Prospecting isn’t always limited to your searches.

For any company that is always looking for potential customers, LinkedIn events can be an amazing and useful way to find new and potential clients.

By implementing the right practices and strategies, you can growth hack LinkedIn events to get a list of prospects and customers.

By searching for an event related to your industry on LinkedIn and attending it, you can see every single one of the other attendees.

This method will help you a lot to find target audiences on LinkedIn. Although it is a bit time-consuming, it is worth it.

So definitely try it. It helps you to get better results easily.

LinkedIn Events Features

As mentioned before, creating and posting an event on LinkedIn can be an effective marketing strategy for businesses and professionals looking to build their brand, engage with their network, and generate the best leads.

Besides, here are some key features of events on LinkedIn:

1. Attract a community of target audience:

LinkedIn events provide an invaluable opportunity to connect with industry professionals or your target audience worldwide.

You can easily expand your network and interact with people who share your interests and goals by creating or participating in LinkedIn events.

This networking can eventually lead to new business partnerships, job opportunities, or meaningful connections with like-minded professionals.

2. Brand promotion and more engagement:

On top of networking and expanding your connections on LinkedIn, LinkedIn events offer a golden opportunity to promote content and thought leadership.

With this platform, you can not only showcase your expertise and skills but also share valuable insights with your target audience who participate in these events.

In addition, using LinkedIn events, you can promote your valuable and relevant content such as LinkedIn posts or blogs, podcasts, or videos.

As a result, this process will help increase traffic and better visibility of your social media channels or blog posts.

Most importantly, you get the confidence that LinkedIn events can present your brand as a trusted authority in the world of digital marketing.

As a whole, you can make your brand more visible to the public by holding these events.

3. Free and easy to create and use an event:

An important point, and indeed, the good news, is that LinkedIn events are free for all members of the network, and access to archived videos of events is also free of charge.

As you know, unlike traditional in-person events, virtual events on LinkedIn generally do not require travel expenses, venue rental or catering expenses, or other costs.

However, it’s safe to say that with this budget-friendly feature of LinkedIn events, you can say goodbye to purchasing licenses, paying per attendee, or additional features forever.

In addition to being free, you can easily post your target event to your target audience on LinkedIn with just a few clicks.

In other words, anyone can create an event on LinkedIn, even without technical knowledge, whether from their personal profile or as an admin of a LinkedIn company page.

4. Make a safe and reliable place:

LinkedIn Event allows you to easily choose who will watch the live video when you want to use it.

As a result, you can organize your desired event on LinkedIn with your followers.

5. Affordable to reach a worldwide audience:

Overall, LinkedIn events can be a cost-effective way to reach the huge global attendees you’ve always dreamed of.

This is because it removes geographical barriers and hence offers a high potential for further exposure and growth.

It is better to know that in the past, business owners had to spend a lot of money to attract participants, but now, with the help of hosting events on LinkedIn, it has become easier for businesses or organizations to reach audiences everywhere.

6. Save it for future use:

Another advantage of LinkedIn events is that the platform allows you to save live videos to your event page for longer exposure to your followers.

7. Schedule to hold an event at the best time

If you don’t know when to hold your event on LinkedIn, this platform has a great offer for you.

Using the LinkedIn Analytics tool and its information, you can find out in which region most of your audience is located.

Then you can figure out when your audience is most active on LinkedIn.

And hence, you can choose the best possible time to post an event and then hold your virtual event.

8. The best place for high-quality lead generation

One effective technique for acquiring qualified leads on LinkedIn is to focus on individuals who participate in specific LinkedIn events.

The reason this approach is successful is that LinkedIn events provide a great opportunity to locate people from the same or similar industries in one place.

Typically, professionals go to online networking and learning opportunities like webinars to expand their knowledge and expertise.

However, when using events for LinkedIn lead generation, it is important to consider what your target audience wants to hear and what topic would draw them together.

Finally, targeting attendees of LinkedIn events has been shown to result in high acceptance and response rates, both of which have a direct impact on conversion rate.

In addition to what has been said, the use of LinkedIn events in lead generation can be summarized as follows:

• Uncovering qualified leads across the world in a place
• Organizing events to gather target audiences and attract them and turning them into permanent customers
• Gaining invaluable insight into target audiences’ needs and pain points
• Identifying qualified leads with LinkedIn cold emails through referral events

How to Post Event on LinkedIn?

LinkedIn lets you create and post a Linkedin event from both your profile and company page on LinkedIn.

If you don’t know how to do this, don’t worry.

The important thing that you must know is that you first have to create an event on LinkedIn and then in the process of creating your event, you can share and post it with your LinkedIn network.

Here is a step-by-step guide on how to post an event on LinkedIn:

Creating an event on your LinkedIn profile:

Step 1:

Log in to your LinkedIn account and click the Event option at the top of your LinkedIn homepage in the Start a post box.

In addition to the post-sharing box, scroll down to the left side of your LinkedIn homepage and click the + icon next to the Events option.

Step 2:

In the Create an event pop-up window, upload your event cover image.

You can select your desired image from your gallery on the desktop by clicking on the Camera icon or the Upload cover image box and then upload it.

Step 3:

Provide the following required information in the mentioned window:

• Organizer
• Event type: Online / In person
• Event name
• Timezone
• Start date
• Start time
• End date
• End time
• External event link
• Description
• Speakers

Step 4:

After adding the above information in the indicated fields, click the Next button to be redirected to another pop-up window in order to share this event.

Step 5:

In the Share pop-up window, write what you want to talk about your event and then click the Post button to share an event on Linkedin.

Important points to remember when creating or posting an event on LinkedIn:

1. As soon as you create an event on LinkedIn, the event you post on LinkedIn will automatically be visible in your feed, profile page, and search results.

2. You are allowed to use and type a maximum of 75 characters to add your event name.

3. You are limited to 5000 characters to add your event description.

4. You can add your connections as speakers and these confirmed speakers will be displayed in the event details section.

5. It should be noted that you can specify who can see your post by clicking on the Anyone drop-down menu. This includes the options of anyone who is on or off LinkedIn or anyone who is on Twitter by posting on Twitter.

6. After asking members to attend a LinkedIn event, LinkedIn will automatically send them notifications 7 days before, 3 days before, and 15 minutes before your event.

Posting an event on your LinkedIn business page:

All you need to do to share an event from your company page on LinkedIn is to create an event with your LinkedIn business page.

For this purpose, you need to follow the following quick and easy steps:

Step 1:

Navigate your LinkedIn company page and click the + sign next to the Events option on the left side of your company’s LinkedIn homepage under the Manage section.

Step 2:

In this step, you will be redirected to the Create an event pop-up window.

In this window, fill out the required fields for your events such as Organizer, Event type, Event name, Timezone, Start date & time, and End date & time.

Step 3:

Add the external event link and description for better visibility of your event on LinkedIn and outside of it.

Step 4:

Click the Next button.

In this step, you will be redirected to the Share pop-up window.

Step 5:

On the Share pop-up window, write about what you would like to talk about your event

Step 6:

Click the Post button to post your event to your company page

Inviting your LinkedIn connection to your event

After creating a LinkedIn Event, both organizers and attendees can invite their 1st-degree connections to attend.

Rather than sending an invitation, you can easily share the event with your network in various ways such as posting it on your feed or sharing the event’s URL during online conversations or in relevant groups.

So to invite your connections to attend an event, you need to follow these steps:

1. Visit your Events homepage.

2. Opt for the desired event from the list of events.

3. Click on the Invite button.

4. In the pop-up window, filter how you want to invite others by either searching for a specific connection, or filtering by location, current companies, schools, or industries.

5. Check the box next to the name of the connections you want to invite.

6. Hit the Invite [number] button to send out your invitations.

Notes:

• Once invitations are sent out, you can interact with attendees who are your connections via LinkedIn messages and those who are not through InMails.
• Meanwhile, you can also view a complete list of attendees by visiting the event page.

Finding future events on LinkedIn

To find future LinkedIn events, there are two ways on LinkedIn you can go about it:

1. Using the LinkedIn Search engine

2. Viewing LinkedIn Events

To find future events via LinkedIn search, you can follow these simple steps:

Step 1: Go to your LinkedIn account

Step 2: Click on the search bar and type your keywords into the search bar at the top of your LinkedIn homepage

Step 3: Click the See all results tab at the end of the search drop-down menu

Step 4: To filter only the LinkedIn events from the search results page, select the Events option

In this step, all relevant events to your industry or the topic you have chosen will be shown in the search results

Step 5: From the list of events, click on any event you want to see its information

Step 6: To attend the event you wish, click the Attend button

That’s it! By following these simple steps, you should be able to easily find and attend LinkedIn events that are relevant to your interests and professional goals.

Bonus Tip: Did you know that LinkedIn allows you to share and post events that match your interests and industry with your LinkedIn network?

To do that, just go to the event page of your choice and click on the Share button and then select the Post on feed option from its drop-down menu.

To find future events via the Events tab, you can follow these fast steps:

Step 1: Navigate to your LinkedIn page and click on the Events tab at the bottom left of your LinkedIn home page.

At this step, on the Events page, you’ll see a list of upcoming events that may be of interest to you.

Step 2: Click the View tab at the bottom of any event you would like to attend to view its details

If you want to explore events beyond the ones recommended for you, simply click the Show more tab at the bottom of the page.

Step 3: Click on the blue Attend button at the bottom of the page of the event you are interested in attending directly.

Events on LinkedIn: Best Practices!

You must have realized the value of LinkedIn for connecting with professionals, sharing knowledge and insights, and finding new jobs and business opportunities.

One of the most effective ways to engage with your network, as well as expand your LinkedIn connections to a variety of different degrees including 1st-degree, 2nd-degree, and 3rd-degree connections is to host events on LinkedIn.

In other words, LinkedIn events are the best place for you to become a professional.

It is interesting to know that events on LinkedIn can take many forms, from webinars and workshops to meetings and conferences.

Whatever type of event you choose, there are best practices that can help you get the most out of your efforts.

Here are some best practices to keep in mind:

1. Define your goals:

Before planning an event, it is important to first define your goals for hosting it.

Are you looking to increase brand awareness, generate leads, or establish yourself as a thought leader?

Knowing your objectives can help you tailor your event to achieve those goals.

2. Know your target audience:

Once you have determined your goals, it is important to know who your target audience is and who they might be interested in learning about.

This will help you choose the right relevant topic, format, and timing for your event.

3. Promote your event:

The good news is that you can use LinkedIn’s built-in advertising tools to get the word out about your event.

This includes creating a dedicated page for your event, sharing updates with your network, and sending targeted invitations to potential attendees.

4. Provide value:

Make sure your event provides value to your attendees.

This could mean offering actionable insights, practical advice, or exclusive access to experts and professionals in your industry.

5. Follow-up:

The best thing to do after your event is to follow up with attendees to thank them for their participation.

Furthermore, you should be able to provide additional resources or information related to the event.

In addition to the above important tips, here are some killer practices when posting and creating a successful event:

6. Add an attractive cover image:

It is recommended to choose an eye-catching image with a minimum width of 480 pixels and an aspect ratio of 16:9.

It is worthwhile to note that this image will appear on both your feed post and the event page.

7. Use a clear and descriptive event name:

Make sure the name of the event is short & sweet, and catchy as well.

It is best to use keywords that clearly indicate the topics you intend to discuss.

8. Set up your event in advance:

It is best to launch your event at least 2-4 weeks in advance so that you have enough time to promote it on LinkedIn and also outside of it.

9. Add a detailed description:

Although it is not compulsory to fill out and add this description section, to ensure the success of your event, we recommend that you provide additional information about the event topic, speakers, and agenda in this section.

10. Invite several speakers:

It is important to know that having more than one speaker can increase interest in the event among your attendees.

Remember, you can only invite your own LinkedIn connections, so be sure to connect with each LinkedIn speaker before inviting.

If you’re hosting your event from a page and want to add yourself as a speaker, you can ask another page admin to do it for you.

11. Ensure to review your event before sharing it on LinkedIn:

Note that some important details such as organizer, event type, format, etc., cannot be edited after the event has been created and posted.

So, after filling them all in the pop-up windows of creating an event and before going to the next step, double-check the organizer, format or type of event, and the date & time of the event.

12. Invite people interested and related to your event:

Send event invitations to your network as soon as the event is launched. This will increase your event’s reach on LinkedIn.

It is important to know that you are only limited to sending 1000 event invitations per week.

Hence, you need to make sure that you choose people who are both interested and relevant to the topic of your event.

13. Share your event URL link directly:

Always bear in mind that sharing an event increases its visibility.

Plus, it gives people outside of your LinkedIn network a chance to learn more about it and decide if they want to participate.

In addition to LinkedIn, you can share your event link using other messaging and social media platforms such as Twitter.

14. Use event ads:

If you’re creating an event on behalf of your page, you can use event ads to promote it to your target audience and maximize attendance.

By following these best practices, you can host successful events on LinkedIn that engage your audience, build your brand, and help you achieve your business goals.

Conclusion

It is important to know that you can enjoy online training, podcasts, and webinars by using LinkedIn: its great features and platforms like LinkedIn events.

LinkedIn, the online professional networking platform, recently introduced a new feature called LinkedIn events.

This feature allows users to create and promote events directly on the platform to their network of connections.

Using this feature, LinkedIn has made it easier for professionals to connect with each other and build meaningful relationships through virtual events.

FAQs

How do I write an event on LinkedIn?

To write an event on LinkedIn, follow these steps:

1. Click the Event tab at the top of your LinkedIn homepage in the Sharing box.

2. In the pop-up window, enter the basic information requested such as uploading a cover image, selecting an Organizer, selecting the Event type and Event name, and providing details such as Time zone, Start date and Start time, End date, End time, Description, and External event link.

3. Invite speakers by typing their names and selecting them from the suggestions.

4. Click the Next button.

5. Share a post about your event in the Share box before clicking Post to create the event. 

How to post event on LinkedIn?

Here’s how you can post an event on LinkedIn:

1. Go to your LinkedIn homepage

2. Under the Start a post box, click the Event tab

3. In the Create an event pop-up window, add a cover image, select an organizer, and fill in the event details, such as event type, event name, timezone, start/ end date and time, description, and any other relevant information and then click Next

4. In the next window, click Post to share your event 

How to create event with company page on LinkedIn?

To create an event with your LinkedIn company page, follow these steps:

1. Log in to LinkedIn and navigate to your company page

2. Click the + or Add icon next to Events on the left side of your company page

3. On the Create an event pop-up window,  upload a cover image for your event

4. Fill out the details of your event, including the type, name, timezone, start date, start time, end date, end time, any relevant links, description, and speakers

5. Click the Next button and then click the Post button

What are LinkedIn events in 2023?

By 2023, LinkedIn events have become an integral part of the platform, allowing users to create and promote webinars, workshops, seminars, and more. These events can be public or private and are geared towards professional networking and learning. Attendees can interact, discuss, and even network before and after the event, making the feature versatile for various professional needs. As remote work and online interactions continue to be prevalent, the importance of LinkedIn events has surged, bridging the gap between physical and virtual networking.

What are LinkedIn events jobs?

LinkedIn events jobs refer to roles and positions related to organizing, managing, and promoting events on LinkedIn. These can include roles like event coordinators, digital marketers focusing on LinkedIn promotions, and community managers who handle event discussions and feedback. As the platform’s event feature grows in popularity, there is an increasing demand for professionals who can harness its potential to engage audiences and drive attendance.

What is the LinkedIn events list?

The LinkedIn events list is an aggregation of events either created by a user or those they are attending or interested in. When a user navigates to the ‘Events’ section of LinkedIn, they can view upcoming events, past events, and even recommended events based on their interests and network. This list allows users to keep track of their professional events and networking opportunities in one centralized location.

How does LinkedIn events analytics work?

LinkedIn events analytics provide event organizers with insights into the performance of their event on the platform. This includes data on event attendees, engagement metrics like comments and shares, and visibility metrics such as event views and click-through rates. Organizers can use these insights to gauge the success of their event, understand their audience better, and refine their event strategy for future endeavors.

What are some examples of LinkedIn events?

LinkedIn events can range from small networking meetups, industry-specific webinars, to large-scale virtual conferences. For instance, a tech company might host a webinar on the latest software advancements, a university alumni group might organize a virtual reunion, or a job recruitment agency might set up a career fair for job seekers. These events leverage the professional context of LinkedIn and cater to the platform’s audience.

How do LinkedIn events ads work?

LinkedIn event ads allow organizers to promote their events to a wider or more targeted audience on the platform. These ads can appear in the LinkedIn feed, on the right-hand sidebar, or even as sponsored messages. Organizers can set specific targeting criteria based on location, industry, job function, and more. This paid promotion ensures that the event reaches potential attendees beyond just the organizer’s immediate network.

How do I find LinkedIn events?

To find events on LinkedIn, navigate to the left side of your homepage and click on the ‘Events’ icon. This will lead you to the ‘My Events’ page where you can see events you’ve created, events you’re attending, and suggestions for events you might be interested in. Additionally, many users and companies share events on their feeds, so regularly checking your LinkedIn feed can also highlight interesting events to attend.

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