LinkedIn is the superhero of social platforms. You can share your resume in it, find jobs, clients, people whom you can influence, etc. Other social platforms do not really give you details to find the right audience in a different industry, and when you can’t identify the target population, you are doomed to do anything! For example, think that you are a beauty product marketing expert.
You spend thousands of dollars on ads and campaigns, but there is no ROI there; why is that? Well, you are digging the wrong spot; the real treasure is somewhere else. I mean, why should an 80-year-old lady buy some skin-purifying product?
Now, how to find a target audience on LinkedIn? We will talk about the most straightforward way you have to do this. Doesn’t matter if you are a marketer, potential influencer, recruiter, job seeker, etc., this works for everyone, and we also will talk about two common mistakes people tend to make in this field.
To find your target audience on LinkedIn, start by identifying the characteristics of your ideal customer or client. This may include factors such as job title, industry, location, and company size. Once you have a clear picture of your target audience, use LinkedIn's search filters to find people who fit those criteria.
You need to hit the target to win the trophy, sell your product and services, be called an influencer, find the correct companies to apply for a decent job, etc. As mentioned, social platforms usually don’t help you that much in searching for a specific population.
Because they don’t have the data to do that, LinkedIn is not like any other social media network.
It has a lot of professional data like people’s education, what they do for life, what industry they are in, what their authority level is, their location, etc. This vast database is what anyone needs to identify their target audience.
You don’t have to be a B2B marketer to want to find target audiences. Sometimes people try to expand their connections, hoping to become micro or macro-influencers, job seekers who want to apply for a specific job in different companies, or just want to expand their network for future opportunities, even the recruiters who are making a database of the best candidates for a position or for the positions they might want to find candidates in future.
How to find target audience on LinkedIn?
If you are a marketer, you need to find the right audiences for your campaigns; this is somehow a simple task to do. first, you’ve got to identify who you think should be engaged within your campaign, or be in the database, etc.; what is your desired location?
What industry and authority level do you have in mind? The more categories you can add the narrower the explored audience and the better the result will be.
To perform the search easier, you can combine different filters that LinkedIn has in its search tools.
LinkedIn is a society with 830 million members, so it is logical for people to try to find the right audience through dozens of filters that the platform has provided.
- Log in to your account
- Find the search bar on your homepage’s left corner
- Type the keyword in your mind (e.g., beauty industry)
- Choose to see all the results
- Now, click on any of the categories (people, companies, groups, etc.)
- As we are looking for the individuals, we click on people
- To narrow down our search as much as possible, click on ‘All filters’
- You can define connections (better to select 2nd and 3rd+ if you want to expand your network), current or past companies, industry, profile language, etc.
- The most critical thing to identify can be the industry, location, and some keywords
- You can use Boolean search as well. Use ‘AND’ or ‘OR’ to be more specific in the keywords to help LinkedIn show you the best results possible.
- Click on the ‘Show the result’ button.
- There is your target audience; you need to pick them and connect them to reach your goals.
Searching by name also possible to find some particular audiences. For instance, imagine that you are an entrepreneur and met Noah at a conference some years ago.
All you have in hand is a name, and you remember that he is a founder of some tech companies in California. Can you find him? There are two ways here.
The first one is the easy one. If you can remember their surname, enter their complete name in the search bar.
If you don’t remember a part of their names, use this formula “first name + title + location” or “last name + company name + location”. You can also use those so-called filters to search for those specific people.
This one is the ultimate way to find a target audience on Linkedin. All you need to do is to use different filters to tell these services what kind of audience you have in mind and get the result in a concise time.
Watch out for the mistakes
The market is more competitive today than at any other time, so it is so vital to stand out, get engraved in the minds of your audiences, shine and be separable from your rivals.
One of the ways to reach this goal is to find the right target audiences; to reach that; you need to make sure not to make these common mistakes.
Poor use of keywords can end up in failure. Targeting users that are not so active. Posts and articles are the best way to engage with your audiences.
When the people you are targeting are not that much active on the platform, it makes it hard to understand their favorites, priorities, etc.
Related Questions & Answers
LinkedIn Target Audience Age
LinkedIn’s target audience primarily consists of professionals, entrepreneurs, and job seekers. While LinkedIn does not disclose specific age demographics, the platform generally caters to a broad range of working professionals, typically ranging from early adulthood to older professionals nearing retirement. It is commonly used by individuals in their 20s, 30s, 40s, and beyond who are focused on career development, networking, and professional growth. However, it’s important to note that LinkedIn’s user base is diverse, and people of all ages can find value on the platform. The age range of LinkedIn’s target audience may vary based on industry, geographical location, and individual preferences.
LinkedIn Targeting Options List
LinkedIn provides a range of targeting options to help businesses reach their desired audience. Some of the key targeting options on LinkedIn include:
- Job Title: Target individuals based on their specific job titles or roles.
- Industry: Reach professionals in specific industries or sectors.
- Company Size: Target companies based on their employee size, such as small businesses or large enterprises.
- Location: Narrow your targeting to specific geographic regions or locations.
- Skills and Interests: Reach users based on their skills, interests, or areas of expertise.
- Education: Target users based on their educational background, including universities, degrees, or fields of study.
- Seniority: Reach professionals based on their seniority level within their organization.
- Groups: Target individuals who are members of specific LinkedIn groups.
- Company Connections: Target users who are connected to specific companies or organizations.
- Matched Audiences: Use LinkedIn’s data integration to target your existing customer or prospect lists. These targeting options allow businesses to refine their audience and tailor their campaigns to reach the most relevant professionals on LinkedIn.
It is so essential to know how to find a target audience on LinkedIn. Doesn’t matter if you are a B2B marketing expert, job seeker, recruiter, etc.; you need to define the right audiences on this platform if you want to reach your goal. So use one of the ways we introduced you and find the perfect audience population.
How to find target audience on linkedin for free
Finding your target audience on LinkedIn for free involves a strategic approach:
- Optimize Your Profile: First, ensure your LinkedIn profile is complete and highlights your expertise. Use keywords relevant to your industry to make it easier for your target audience to find you.
- Use Advanced Search: Utilize LinkedIn’s advanced search feature to narrow down your search. You can filter by location, industry, job title, and more to find professionals who match your target audience.
- Join and Engage in Groups: Join LinkedIn groups related to your niche. Engage in discussions, share insights, and connect with group members who align with your target audience.
- Create and Share Relevant Content: Regularly post and share content that your target audience finds valuable. This can help you attract like-minded professionals to your network.
- Connect Strategically: Send connection requests to individuals who fit your target audience. Personalize your connection requests to explain why you want to connect.
- Analyze Your Network: Periodically review your connections to ensure they align with your target audience. Remove or unfollow connections that no longer fit your goals.
By implementing these steps, you can effectively identify and connect with your target audience on LinkedIn without any cost. Remember that consistency and engagement are key to building meaningful relationships within your network.
How to find target audience on linkedin examples
Finding your target audience on LinkedIn involves defining your ideal demographic and using search filters strategically. Here are some examples:
- Industry Specific: If you offer services or products tailored to a particular industry, use LinkedIn’s industry filter to find professionals in that field. For instance, if you sell software for healthcare, target professionals in the healthcare industry.
- Job Titles: If your audience is defined by specific job titles, use the job title filter. For instance, if you’re a career coach, you might search for “HR Managers” if you offer services related to career development.
- Location-Based: If your target audience is location-specific, filter by location. For instance, if you’re a local event planner, focus on connections within your city or region.
- Company Size: If your audience is more likely to work in specific company sizes, use the company size filter. For instance, if you provide services to startups, target companies with fewer than 50 employees.
- Group Participation: Identify LinkedIn groups relevant to your niche and engage with members there. You can connect with members who align with your target audience.
Remember to combine these filters strategically for a more refined search. Building connections and engaging with your target audience through personalized messages and valuable content is key to successful outreach on LinkedIn.
How to find target audience on linkedin app
You can find your target audience on the LinkedIn mobile app by following these steps:
- Search Bar: Tap the search bar at the top of the LinkedIn app and enter keywords relevant to your target audience. For example, you can search for job titles, industries, or companies.
- Filters: After conducting your initial search, use the filters icon (usually represented as a funnel or slider) to refine your results. You can filter by location, current company, industry, and more.
- Connection Requests: Once you’ve found potential connections in your target audience, send personalized connection requests to start building your network.
- Engagement: Engage with your target audience by liking, commenting, and sharing their posts. This can help you establish yourself within your niche.
- Groups: Explore and join LinkedIn groups related to your industry or interests. Engaging in group discussions can connect you with like-minded professionals.
- Content Sharing: Share valuable content on your profile that is relevant to your target audience. This can attract professionals who are interested in your expertise.
LinkedIn’s mobile app offers most of the same features as the desktop version, making it convenient to connect with your target audience while on the go.
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