Yongjun Sung

Yongjun Sung

Korea University

H-index: 48

Asia-South Korea

About Yongjun Sung

Yongjun Sung, With an exceptional h-index of 48 and a recent h-index of 38 (since 2020), a distinguished researcher at Korea University, specializes in the field of Psychology, Branding, Advertising, Sustainability, Climate Change.

His recent articles reflect a diverse array of research interests and contributions to the field:

Social comparison on Instagram among millennial mothers: The relationships between envy and parental stress

The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns

Motivations for ZEPETO Use: Usage Period, Time, and Money Spent in Metaverse

국내 소비재 기업의 지속 가능한 플라스틱 경영 전략 평가를 위한 지표 개발

브랜드 성격을 기반으로 한 정책 수용도와 부처 신뢰의 선행 요인 탐구

The interplay between human likeness and agency on virtual influencer credibility

The Effects of Chatbot’s Anthropomorphism Level and Message Appeal Type on Product Purchase Intention

챗봇의 의인화 수준과 메시지 소구 유형이 상품 구매의도에 미치는 영향

Yongjun Sung Information

University

Position

Professor of Psychology

Citations(all)

10593

Citations(since 2020)

6334

Cited By

6545

hIndex(all)

48

hIndex(since 2020)

38

i10Index(all)

86

i10Index(since 2020)

75

Email

University Profile Page

Korea University

Google Scholar

View Google Scholar Profile

Yongjun Sung Skills & Research Interests

Psychology

Branding

Advertising

Sustainability

Climate Change

Top articles of Yongjun Sung

Title

Journal

Author(s)

Publication Date

Social comparison on Instagram among millennial mothers: The relationships between envy and parental stress

New Media & Society

Jung Ah Lee

Yeonsoo Cho

Youngju Jung

Jaeyee Kim

Yongjun Sung

2024/4/8

The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns

International Journal of Advertising

Yuhosua Ryoo

Soheil Kafiliveyjuyeh

Jung Ah Lee

WooJin Kim

Yongjun Sung

2024

Motivations for ZEPETO Use: Usage Period, Time, and Money Spent in Metaverse

한국 HCI 학회 논문지

Jungyong Ahn

Jungwon Kim

Yongjun Sung

2023/6

국내 소비재 기업의 지속 가능한 플라스틱 경영 전략 평가를 위한 지표 개발

한국환경과학회지

한수호, 권성구, 박준희, 이정기, 이재혁, 성용준, 황성연, 옥용식

2023/11

브랜드 성격을 기반으로 한 정책 수용도와 부처 신뢰의 선행 요인 탐구

한국광고홍보학보

민승, 김지원, 성용준

2023/4

The interplay between human likeness and agency on virtual influencer credibility

Cyberpsychology, Behavior, and Social Networking

Soyeon Park

Yongjun Sung

2023/10/1

The Effects of Chatbot’s Anthropomorphism Level and Message Appeal Type on Product Purchase Intention

The Korean Journal of Consumer and Advertising Psychology

황재희, 성용준

2023

챗봇의 의인화 수준과 메시지 소구 유형이 상품 구매의도에 미치는 영향

한국심리학회지: 소비자· 광고

황재희, 성용준

2023/8

개인정보 공개 상황에서 인공지능 에이전트 신뢰 지각에 영향을 미치는 요인

소비자학연구

김정원, 성용준

2023

궐련형 전자담배와 연초에 대한 유해성 인식과 각종 담배 규제 방식에 대한 인식 비교

한국헬스커뮤니케이션학회

김정원

안정용성용준

2023/7

담배 소비에 대한 소비자 인식: 연초담배와 궐련형 전자담배의 비교를 중심으로

소비자학연구

안정용, 김정원, 성용준

2023

Comparing Perceived Harm and Tobacco Regulations for Heat-not-burn Tobacco and Conventional Cigarettes

Health Communication Research

JUNGWON KIM

Jungyong Ahn

Yongjun Sung

2023/7

The role of perceived freewill in crises of human-AI interaction: the mediating role of ethical responsibility of AI

International Journal of Advertising

Jungyong Ahn

Jungwon Kim

Yongjun Sung

2023/12/25

인간 vs. 가상인간 인플루언서의 광고 설득효과 비교: 지각된 역량, 경험의 매개효과를 중심으로

광고학연구

안정용, 성용준

2022/11

The effect of gender stereotypes on artificial intelligence recommendations

Journal of Business Research

Jungyong Ahn

Jungwon Kim

Yongjun Sung

2022/3/1

Artificial Intelligence Is Safer for My Privacy: Interplay Between Types of Personal Information and Agents on Perceived Privacy Risk and Concerns

Cyberpsychology, Behavior, and Social Networking

Jungwon Kim

Yongjun Sung

2022/2/1

The psychological consequences of envying influencers on Instagram

Cyberpsychology, Behavior, and Social Networking

Jung Ah Lee

So Young Lee

Yuhosua Ryoo

WooJin Kim

Yongjun Sung

2022/11/1

소비자 인식을 기반으로 한 지속가능한 소비의 제약 요인 추출과 구매, 사용, 폐기 행동 간의 관계

소비문화연구

김정원, 박소연, 성용준

2022

Licensing effect of pro-environmental behavior in metaverse

Cyberpsychology, Behavior, and Social Networking

Hyungrok Jin

Jaehee Hwang

Bingqin Luo

Taeyeon Kim

Yongjun Sung

2022/11/1

Shaping corporate character through symmetrical communication: The effects on employee-organization relationships

International journal of business communication

Linjuan Rita Men

Yongjun Sung

2022/7

See List of Professors in Yongjun Sung University(Korea University)

Co-Authors

H-index: 156
Yong Sik Ok, HCR in Environment and Ecology, Engineering and Cross Field

Yong Sik Ok, HCR in Environment and Ecology, Engineering and Cross Field

Korea University

H-index: 24
Shu-Chuan Chu

Shu-Chuan Chu

DePaul University

H-index: 17
Eunice (Eun Sil) Kim

Eunice (Eun Sil) Kim

Ewha Womans University

H-index: 13
Dong Hoo Kim

Dong Hoo Kim

Chung-Ang University

H-index: 10
Jong-Hyuok Jung

Jong-Hyuok Jung

Texas Christian University

H-index: 9
Yuhosua Ryoo

Yuhosua Ryoo

Southern Illinois University Carbondale

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