Eunice (Eun Sil) Kim
Ewha Womans University
H-index: 17
Asia-South Korea
Top articles of Eunice (Eun Sil) Kim
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery | Journal of Fashion Marketing and Management: An International Journal | Mark Yi-Cheon Yim Eunice Kim Hongmin Ahn | 2024/3/20 |
MITIGATING THE EFFECT OF PARTICIPATION EFFORT IN CONSUMER PARTICIPATORY CSR CAMPAIGNS: THE ROLE OF CONSUMER POWER | Global Marketing Conference | Yuna Kim Eun Yeon Kang | 2023/7 |
The effects of influencer types and sponsorship disclosure in instagram sponsored posts | Journal of Current Issues & Research in Advertising | YJ Chung SS Lee E Kim | 2023/4/3 |
인지부하, 인플루언서의 내러티브, 광고 공시가 인플루언서 후원 콘텐츠 광고 효과에 미치는 영향 | 사회과학연구논총 | 이예진， 김은실 | 2023/4 |
The Effects of Hispanics’ Social TV Participation on Ethnic Identifications | International Journal of Internet, Broadcasting and Communication | Natascha Ginelia Pérez-Ríos | 2023/2 |
The mood effect: How mood, disclosure language and ad skepticism influence the effectiveness of native advertising | Journal of Consumer Behaviour | Taylor Jing Wen Linwan Wu Naa Amponsah Dodoo Eunice Kim | 2023/9 |
가상 인플루언서의 상호작용성과 스폰서 유형이 광고 효과에 미치는 영향: 진정성의 매개효과를 중심으로 | 한국광고홍보학보 | 박예빈， 김은실 | 2022/4 |
선물하기 (gift-giving) 행동이 | 한국심리학회지: 소비자․ 광고 | 조현， 진김， 은실 | 2022 |
자아 고갈과 사회적 지지가 SNS 기부 캠페인 참여 의도에 미치는 영향: 자기효능감을 통한 사회적 지지의 매개된 조절효과를 중심으로 | 사회과학연구논총 | 이예진， 김은실 | 2022/4 |
Effects of Time Pressure, Regulatory Focus, and Need for Cognitive Closure on Attitude towards and Purchase Intention for an Time-limited Ad | The Korean Journal of Consumer and Advertising Psychology | Heejae Kim Eunice Kim | 2021 |
Understanding Motivations and Engagement Outcomes of Social Media Television Coviewing | International journal of advanced smart convergence | Di Wu Eunice Eun-Sil Kim | 2021 |
인스타그램 스토리 vs. 피드: 시간적 속성과 청중이 자기 제시 전략에 미치는 영향 | 한국심리학회 학술대회 자료집 | 박예빈， 김윤아， 김은실 | 2021/8 |
광고 길이와 시간적 확실성, 광고 선택이 인스트림 광고 효과에 미치는 영향 | 한국심리학회지: 소비자· 광고 | 심지수， 김은실 | 2021/2 |
Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users | Journal of Promotion Management | Yoo Jin Chung Eunice Kim | 2021/1/2 |
Understanding Consumer Intention to Share Native Advertising and Brand Information on Social Media: A Focus on Consumer Socialization | The Korean Journal of Consumer and Advertising Psychology | Yoo Jin Chung Eunice Kim | 2020 |
How Perceived Interactivity between Instagram Micro-Influencers and Their Followers Impacts the Effects of Sponsorship Disclosure: Mediating Role of Perceived Authenticity and … | The Korean Journal of Consumer and Advertising Psychology | Yebin Park Yejin Lee Hee Jung Cho Eunice Eun-Sil Kim | 2020 |
Why We# Hashtag: Motivations Associated with Posting Brand Hashtags on Social Media | International journal of advanced smart convergence | Zhiquao Gu Eunice Kim | 2020 |
Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post | Journal of Global Fashion Marketing | Susanna Lee Eunice Kim | 2020/7/2 |
Social break up: why consumers hide and unlike brands on Facebook | International Journal of Internet Marketing and Advertising | Eun Sook Kwon Eunice Kim Yoo Jin Chung | 2020 |
How age-morphed images make Me feel: The role of emotional responses in building support for seniors | Computers in Human Behavior | AR Lee E Kim L Hon YJ Chung | 2020/6/1 |
