Yuhosua Ryoo
Southern Illinois University Carbondale
H-index: 9
North America-United States
Top articles of Yuhosua Ryoo
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Increasing the Efficacy of Emotional Appeal Ads on Online Video-watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-skipping Behavior | Journal of Advertising | Yongwoog Andrew Jeon Yuhosua Ryoo Hye Jin Yoon | 2024/2/5 |
The Blame Shift: Robot Service Failures Hold Service Firms More Accountable | Journal of Business Research | Yuhosua Ryoo Yongwoog Andy Jeon WooJin Kim | 2024/1/1 |
The Impact of Materialism and Moral Identity on Post-Neutralization Behavior in Social Media Environmental Campaigns | International Journal of Advertising | Yuhosua Ryoo Soheil Kafiliveyjuyeh Jung Ah Lee WooJin Kim Yongjun Sung | 2024 |
Approach versus Avoidance: A Self-Regulatory Perspective on Hypocrisy Induction in Anti-Cyberbullying CSR Campaigns | Journal of Business Ethics | Yuhosua Ryoo WooJin Kim | 2024 |
Mind over Matter: How Biased Perceptions of Political Knowledge Influence Selection and Evaluation of Political YouTube Channels | Internet Research | Heeseung Yu Yuhosua Ryoo Eunkyoung Han | 2024/3/19 |
Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns | Journal of Advertising | WooJin Kim Yuhosua Ryoo SoYoung Lee Jung Ah Lee | 2023/8/8 |
Hypocrisy Induction in Advertising | Journal of Advertising | WooJin Kim Yuhosua Ryoo Minette Drumwright Sukki Yoon | 2023/5/27 |
Using Descriptive and Injunctive Norms to Encourage COVID-19 Social Distancing and Vaccinations | Health Communication | Yuhosua Ryoo WooJin Kim | 2023/3/21 |
Price-Ethicality Association: When Price Discounts Inhibit Ethical Purchasing | Journal of Business Research | Yuhosua Ryoo WooJin Kim | 2023/12/1 |
Hypocrisy Induction: Using Chatbots to Promote COVID-19 Social Distancing | Cyberpsychology, Behavior, and Social Networking | WooJin Kim Yuhosua Ryoo | 2022/1/12 |
The Psychological Consequences of Envying Influencers on Instagram | Cyberpsychology, Behavior, and Social Networking | Jung Ah Lee So Young Lee Yuhosua Ryoo WooJin Kim Yongjun Sung | 2022/11/1 |
Moral Credentials versus Moral Credits: Two Paths to Consumers’ Licensing of Brand Transgressions | Journal of Business Research | Yuhosua Ryoo | 2022/7/1 |
Ethical Dissonance in Environmental Advertising: Moderating Effects of Self-benefit versus Other-benefit Appeals | International Journal of Advertising | WooJin Kim Yuhosua Ryoo Sukki Yoon Kacy Kim | 2021/12/30 |
Political YouTube Channel Reputation (PYCR): Development and Validation of A Multidimensional Scale | Telematics and Informatics | Yuhosua Ryoo Heeseung Yu Eunkyoung Han | 2021/8/1 |
Interpret Me! The Interplay between Visual Metaphors and Verbal Messages in Advertising | International Journal of Advertising | Yuhosua Ryoo Yongwoog Andrew Jeon Yongjun Sung | 2021/7/4 |
What Makes Materialistic Consumers More Ethical? Self-Benefit vs. Other-Benefit Appeals | Journal of Business Research | Yuhosua Ryoo Yongjun Sung Inna Chechelnytska | 2020/3/1 |
