Dong Hoo Kim
Chung-Ang University
H-index: 13
Asia-South Korea
Top articles of Dong Hoo Kim
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Stage-emotion compatibility and the effectiveness of antismoking campaigns in South Korea: tailoring guilt and shame appeals to individuals in different stages of change | Asian Journal of Communication | Ji Mi Hong Dong Hoo Kim | 2022/11/2 |
Free tumbler in Snapchat vs coffee tasting ticket in Instagram: the impact of gift type and message type on B2C gift-giving on different social media platforms | European Journal of Marketing | Dong Hoo Kim So Young Lee Yoon Hi Sung Nam-Hyun Um | 2022/10/4 |
Myself in Snapchat vs. Instagram: The interactive effect of users’ self-construal and their SNS uses related to the efficacy of an advertisement | 광고학연구 | 김동후 | 2022/5 |
How do self-brand connections affect ad responses among South Korean consumers? The roles of reference groups and message construals | International Journal of Market Research | Dong Hoo Kim Yoon Hi Sung So Young Lee Chan Yun Yoo | 2021/7 |
Distance matters: the effects of self-brand connections and construal levels on ad responses | International Journal of Advertising | So Young Lee Chan Yun Yoo Dong Hoo Kim Yoon Hi Sung | 2021/5/21 |
Surviving a crisis: How crisis type and psychological distance can inform corporate crisis responses | Journal of Business Ethics | So Young Lee Yoon Hi Sung Dongwon Choi Dong Hoo Kim | 2021/2 |
The persuasive impact of fit between message goals (promotion vs. prevention) and modality of message on social media | The Journal of the Korea Contents Association | Dong Hoo Kim Young-A Song | 2021 |
Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads | Telematics and Informatics | Yoon Hi Sung Dong Hoo Kim Dongwon Choi So Young Lee | 2020/9/1 |
“I'll donate money today and time tomorrow”: The moderating role of attitude toward nonprofit organizations on donation intention | International Journal of Nonprofit and Voluntary Sector Marketing | Doori Song Dong Hoo Kim | 2020/8 |
Bonding Snapchat vs. Bridging Instagram? A Laboratory Study of the Association between Social Networking Sites and Social Capital | 정보사회와 미디어 | Dong Hoo Kim So Young Lee Yoon Hi Sung | 2020/4 |
Mobile payment service usage: US consumers’ motivations and intentions | Computers in Human Behavior Reports | Jong-Hyuok Jung Eunseon Kwon Dong Hoo Kim | 2020/1/1 |
Snapchat vs. Instagram: social network sites and self-disclosure differences before and after use | The Journal of Social Media in Society | Dong Hoo Kim Joseph Cabosky Michelle Meyer | 2020/12/18 |
