Shu-Chuan Chu
DePaul University
H-index: 24
North America-United States
Top articles of Shu-Chuan Chu
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness | Journal of Marketing Communications | Shu-Chuan Chu Tao Deng Juan Mundel | 2024/1/2 |
When brands get real: the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand | International Journal of Advertising | Shu-Chuan Chu Hyejin Kim Yoojung Kim | 2023/8/18 |
Mortality Salience's Effects on Consumers’ Responses to Advertising During a Global Public Health Crisis | Available at SSRN 4011149 | Tao Deng Shu-Chuan Chu Marla Royne Stafford Hong Cheng | 2022/1/21 |
Electronic word of mouth as a promotional technique: New insights from social media | Shu-Chuan Chu Juran Kim Charles R Taylor | 2020/4/17 | |
Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States | Journal of Business Research | Shu-Chuan Chu Hsuan-Ting Chen Chen Gan | 2020/3/1 |
The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda | Shu-Chuan Chu Tao Deng Hong Cheng | 2020/11/13 | |
The power of social media in fashion advertising | Shu-Chuan Chu Yoo-Kyoung Seock | 2020/5/3 |
Co-Authors
