ProfessorsProfessors of Canisius CollegePaul L Sauer

Paul L Sauer

Canisius College

H-index: 19

North America-United States

About Paul L Sauer

Paul L Sauer, With an exceptional h-index of 19 and a recent h-index of 10 (since 2020), a distinguished researcher at Canisius College, specializes in the field of Consumer Behavior, Marketing Research, New Product Strategy.

His recent articles reflect a diverse array of research interests and contributions to the field:

Increasing Satisfaction With and Stickiness of Branded Mobile Apps in Online and Hybrid Brick-and-Click Retail Channels: A Perceived Value Perspective.

Paul L Sauer Information

University	Canisius College
Position	Professor of Marketing
Citations(all)	3133
Citations(since 2020)	1597
Cited By	2014
hIndex(all)	19
hIndex(since 2020)	10
i10Index(all)	23
i10Index(since 2020)	11
Email	Access Email
University Profile Page	Canisius College
Google Scholar	View Google Scholar Profile

Paul L Sauer Skills & Research Interests

Consumer Behavior

Marketing Research

New Product Strategy

Top articles of Paul L Sauer

Title	Journal	Author(s)	Publication Date
Increasing Satisfaction With and Stickiness of Branded Mobile Apps in Online and Hybrid Brick-and-Click Retail Channels: A Perceived Value Perspective.	Journal of Marketing Development & Competitiveness	Peggy Choong Paul S Richardson Paul Sauer	2021/1/1