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Rao Unnava

Rao Unnava

University of California, Davis

H-index: 32

North America-United States

About Rao Unnava

Rao Unnava, With an exceptional h-index of 32 and a recent h-index of 22 (since 2020), a distinguished researcher at University of California, Davis, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

A double-edged sword: the effect of brand self-regulatory messages on brand attitude in the US

Examining consumers’ sensory experiences with color: A consumer neuroscience approach

The “buzz” behind the buzz matters: Energetic and tense arousal as separate motivations for word of mouth

Rao Unnava Information

University

Position

Dean Graduate School of Management

Citations(all)

7854

Citations(since 2020)

2281

Cited By

6836

hIndex(all)

32

hIndex(since 2020)

22

i10Index(all)

47

i10Index(since 2020)

30

Email

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University Profile Page

University of California, Davis

Google Scholar

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Rao Unnava Skills & Research Interests

Marketing

Top articles of Rao Unnava

Title

Journal

Author(s)

Publication Date

A double-edged sword: the effect of brand self-regulatory messages on brand attitude in the US

Journal of Brand Management

Jihye Park

H Rao Unnava

2024/2/24

Examining consumers’ sensory experiences with color: A consumer neuroscience approach

Psychology & Marketing

Paul Stillman

Hyojin Lee

Xiaoyan Deng

Hanumantha Rao Unnava

Kentaro Fujita

2020/7

The “buzz” behind the buzz matters: Energetic and tense arousal as separate motivations for word of mouth

Journal of Consumer Psychology

Jacob Teeny

Xiaoyan Deng

H Rao Unnava

2020/7

See List of Professors in Rao Unnava University(University of California, Davis)