cynthia fraser

cynthia fraser

University of Virginia

H-index: 15

North America-United States

About cynthia fraser

cynthia fraser, With an exceptional h-index of 15 and a recent h-index of 8 (since 2020), a distinguished researcher at University of Virginia, specializes in the field of marketing, psychology, applied statistics.

His recent articles reflect a diverse array of research interests and contributions to the field:

Explanatory Time Series Models

Analytics to Account for Segment or Scenario Differences

Analytics to Simulate Likely Outcomes

Analytics to Infer Population Characteristics and Differences

Association Between Categorical Variables: Contingency Analysis with Chi Square

Analytics with Simple Regression to Identify Drivers and Forecast

Music With the Message in Mind: Cognitive Responses to Background Music in Advertising

cynthia fraser Information

University

Position

McIntire School of Commerce

Citations(all)

1188

Citations(since 2020)

156

Cited By

1053

hIndex(all)

15

hIndex(since 2020)

8

i10Index(all)

16

i10Index(since 2020)

5

Email

University Profile Page

University of Virginia

Google Scholar

View Google Scholar Profile

cynthia fraser Skills & Research Interests

marketing

psychology

applied statistics

Top articles of cynthia fraser

Title

Journal

Author(s)

Publication Date

Explanatory Time Series Models

Cynthia Fraser

2024/3/5

Analytics to Account for Segment or Scenario Differences

Cynthia Fraser

2024/3/5

Analytics to Simulate Likely Outcomes

Cynthia Fraser

2024/3/5

Analytics to Infer Population Characteristics and Differences

Cynthia Fraser

2024/3/5

Association Between Categorical Variables: Contingency Analysis with Chi Square

Cynthia Fraser

2024/3/5

Analytics with Simple Regression to Identify Drivers and Forecast

Cynthia Fraser

2024/3/5

Music With the Message in Mind: Cognitive Responses to Background Music in Advertising

Cynthia Fraser

2021/2/10

See List of Professors in cynthia fraser University(University of Virginia)