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Yoojung Kim

Yoojung Kim

Konkuk University

H-index: 16

Asia-South Korea

About Yoojung Kim

Yoojung Kim, With an exceptional h-index of 16 and a recent h-index of 15 (since 2020), a distinguished researcher at Konkuk University, specializes in the field of Advertising, Social Media, Consumer Behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

When brands get real: the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand

When bad becomes good: The role of congruence and product type in the CSR initiatives of stigmatized industries

The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power

When good becomes bad: the role of corporate crisis and issue congruence

The impact of social networks and privacy on electronic word-of-mouth in Facebook: Exploring gender differences

Yoojung Kim Information

University

Position

___

Citations(all)

6856

Citations(since 2020)

3796

Cited By

4257

hIndex(all)

16

hIndex(since 2020)

15

i10Index(all)

20

i10Index(since 2020)

18

Email

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University Profile Page

Konkuk University

Google Scholar

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Yoojung Kim Skills & Research Interests

Advertising

Social Media

Consumer Behavior

Top articles of Yoojung Kim

Title

Journal

Author(s)

Publication Date

When brands get real: the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand

International Journal of Advertising

Shu-Chuan Chu

Hyejin Kim

Yoojung Kim

2023/8/18

When bad becomes good: The role of congruence and product type in the CSR initiatives of stigmatized industries

Sustainability

Yoojung Kim

Sejung Marina Choi

2022/7/4

The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power

Journal of Marketing Communications

Soojin Kim

A-Reum Jung

Yoojung Kim

2021/10/3

When good becomes bad: the role of corporate crisis and issue congruence

Yoojung Kim

Sejung Marina Choi

2021/5/30

The impact of social networks and privacy on electronic word-of-mouth in Facebook: Exploring gender differences

International Journal of Communication

Namsu Park

Yoojung Kim

2020/1/1

See List of Professors in Yoojung Kim University(Konkuk University)