Szu-chi Huang

Szu-chi Huang

Stanford University

H-index: 18

North America-United States

About Szu-chi Huang

Szu-chi Huang, With an exceptional h-index of 18 and a recent h-index of 16 (since 2020), a distinguished researcher at Stanford University, specializes in the field of Consumer behavior, self-regulation, motivation and goal pursuit, temporal dynamics, social dynamics of shared goal.

His recent articles reflect a diverse array of research interests and contributions to the field:

EXPRESS: Using Price Promotions to Drive Children’s Healthy Choices in a Developing Economy

10 Competition and Goal Pursuit: A Temporally Dynamic Model

Working hard for money decreases risk tolerance

Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget

Robots or humans for disaster response? Impact on consumer prosociality and possible explanations

The 5S's of Consumer Health: A Framework and Curation of JCR Articles on Health and Medical Decision-Making

The Temporal Dynamics of Goal Systems

Subjective age and the greater good

Szu-chi Huang Information

University

Position

Associate Professor of Marketing

Citations(all)

1131

Citations(since 2020)

669

Cited By

703

hIndex(all)

18

hIndex(since 2020)

16

i10Index(all)

20

i10Index(since 2020)

19

Email

University Profile Page

Stanford University

Google Scholar

View Google Scholar Profile

Szu-chi Huang Skills & Research Interests

Consumer behavior

self-regulation

motivation and goal pursuit

temporal dynamics

social dynamics of shared goal

Top articles of Szu-chi Huang

Title

Journal

Author(s)

Publication Date

EXPRESS: Using Price Promotions to Drive Children’s Healthy Choices in a Developing Economy

Journal of Marketing Research

Szu-chi Huang

Michal Maimaran

Daniella Kupor

2024/2/22

10 Competition and Goal Pursuit: A Temporally Dynamic Model

The Oxford Handbook of the Psychology of Competition

Szu-chi Huang

Stephanie Lin

2024/1/5

Working hard for money decreases risk tolerance

Journal of Consumer Psychology

Christopher J Bechler

Samina Lutfeali

Szu‐chi Huang

Joshua I Morris

2024/1

Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget

Journal of the Association for Consumer Research

Christopher J Bechler

Szu-chi Huang

Joshua I Morris

2023/10/1

Robots or humans for disaster response? Impact on consumer prosociality and possible explanations

Journal of Consumer Psychology

Fangyuan Chen

Szu‐chi Huang

2023/4

The 5S's of Consumer Health: A Framework and Curation of JCR Articles on Health and Medical Decision-Making

Journal of Consumer Research

Szu-chi Huang

Leonard Lee

2023/2/1

The Temporal Dynamics of Goal Systems

Goal Systems Theory. Psychological Processes and Applications

Szu-chi Huang

2023

Subjective age and the greater good

Journal of Consumer Psychology

Jen H Park

Szu‐chi Huang

Bella Rozenkrants

Daniella Kupor

2021/7

Portraying humans as machines to promote health: unintended risks, mechanisms, and solutions

Journal of Marketing

Andrea Weihrauch

Szu-Chi Huang

2021/5

Does practice make perfect? The contrasting effects of repeated practice on creativity

Journal of the Association for Consumer Research

Melanie S Brucks

Szu-Chi Huang

2020/7/1

Having less, giving more? Two preregistered replications of the relationship between social class and prosocial behavior

Journal of Research in Personality

Angelos Stamos

Florian Lange

Szu-chi Huang

Siegfried Dewitte

2020/2/1

See List of Professors in Szu-chi Huang University(Stanford University)