Walter Wymer
University of Lethbridge
H-index: 43
North America-Canada
Top articles of Walter Wymer
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Charitable giving and the disintermediation of the non-profit and voluntary sectors | Journal of Philanthropy and Marketing | Rita Kottasz | 2023/6/14 |
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions | Journal of Marketing for Higher Education | Walesska Schlesinger Amparo Cervera-Taulet Walter Wymer | 2023/1/2 |
Branding and brand strategies | Walter Wymer | 2023/12/28 | |
Online social network fundraising: Threats and potentialities | Journal of Philanthropy and Marketing | Walter Wymer Ljiljana Najev Čačija | 2023/11 |
Charity advertising: A literature review and research agenda | Walter Wymer Hellen Gross | 2023/11 | |
Social marketing’s relevance in helping the United Nations attain its SDGs | International Review on Public and Nonprofit Marketing | Walter Wymer | 2023/9 |
The antecedents of charity trust and its influence on charity supportive behavior | Journal of Philanthropy and Marketing | Walter Wymer Annika Becker Silke Boenigk | 2021/5 |
Gender differences and volunteering | Walter Wymer | 2021 | |
How humor and fear in social advertising affect drivers ‘intention to change behaviour? The case analysis | Economics and sociology. Szczecin: Centre of Sociological Research, 2021, vol. 14, iss. 2. | Agota Giedrė Raišienė Walter Wymer Valda Dirginčienė | 2021/4/1 |
Teaching Notes | M Mercedes Galan-Ladero Clementina Galera-Casquet Helena M Alves M Mercedes Galan-Ladero Clementina Galera-Casquet | 2021/3/28 | |
Charity marketing and corporate social responsibility | Walter Wymer | 2021/12/19 | |
Organizational Conflicts in CRM Planning and Implementation: City Hotel’s Towel Reuse Program | Cause-Related Marketing: Case Studies From a Global Perspective | Walter Wymer | 2021 |
Addressing complex social problems with a multi-environmental stakeholder coalition | International Review on Public and Nonprofit Marketing | Walter Wymer | 2021/9 |
Santos Motors | Cause-Related Marketing: Case Studies From a Global Perspective | Walter Wymer | 2021 |
Nonprofit marketing research: developing ideas for new studies | SN Business & Economics | Walter Wymer | 2021/6/14 |
Arches lethbridge | Título XII Congresso Internacional de Casos Docentes em Marketing Público e Não Lucrativo: Innovative driving marketing for a better world. The emergence of social proposals in pandemic times (Proceedings) | Walter Wymer | 2021 |
Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract | Walter Wymer Riza Casidy | 2020 |
Co-Authors
