Walesska Schlesinger
Universidad de Valencia
H-index: 22
Europe-Spain
Top articles of Walesska Schlesinger
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Understanding how marathon attendees' heterogeneity affects public sponsorship reputation and brand equity | International Journal of Sport Management and Marketing | Maria-Jose Miquel-Romero Walesska Schlesinger: Amparo Cervera-Taulet | 2024/1 |
Destination brand identity: challenges, opportunities, and future research agenda | Cogent Social Sciencies | Manuel Escobar-Farfán Amparo Cervera-Taulet Walesska Schlesinger | 2024/1 |
Frugality, brand attitude and purchasing behavior in green restaurants in emerging Latin American markets | Revista de Ciencias Sociales | María Fernanda Villavicencio Walesska Schlesinger | 2023/12/7 |
Community factors affecting residents’ support for tourism | Journal of Sustainable Tourism | Walesska Schlesinger Amparo Cervera-Taulet Montserrat Crespi | 2023/8 |
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions | Journal of Marketing for Higher Education | Walesska Schlesinger Amparo Cervera-Taulet Walter Wymer | 2023/1/2 |
Brand Attitude and Frugality as a Lifestyle: Evidence from Coffee Shop Customers. | María Villavicencio Walesska Schlesinger | 2023/5/20 | |
Exploring Attendees' experience at a reggae festival: A case study of Rototom Sunsplash | International Journal of Arts Management | Carmen Pérez-Cabañero Walesska Schlesinger Amparo Cervera-Taulet | 2022 |
Atles temàtic de la Comunitat Valenciana | Jorge Hermosilla Pla | 2022 | |
When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services | Spanish Journal of Marketing - ESIC | Mauricio Santos Walesska Schlesinger | 2021/11 |
Exploring the links between destination attributes, quality of service experience and loyalty in emerging Mediterranean destinations | Tourism Management Perspectives | Walesska Schlesinger / Amparo Cervera Taulet / Carmen Pérez-Cabañero | 2020/7 |
¿ Cómo marca el patrocinio de un evento deportivo de alta implicación a la marca patrocinadora? Aplicación al caso de instituciones públicas | Cuadernos de Gestión | Walesska Schlesinger Amparo Cervera-Taulet María José Miquel-Romero | 2020/3/18 |
