Riza Casidy

Riza Casidy

Macquarie University

H-index: 32

Oceania-Australia

About Riza Casidy

Riza Casidy, With an exceptional h-index of 32 and a recent h-index of 29 (since 2020), a distinguished researcher at Macquarie University, specializes in the field of Consumer Behavior, Religion, B2B, Branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Influence of Religious Identification on Strategic Green Marketing Orientation

Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality

The effects of B2B sustainable brand positioning on relationship outcomes

Factors influencing consumer forgiveness: a systematic literature review and directions for future research

Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy

Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda

The effects of supplier B2B sustainability positioning on buyer performance: The role of trust

Integrating B2B and B2C research to explain industrial buyer behavior

Riza Casidy Information

University

Position

Associate Professor of Marketing

Citations(all)

3577

Citations(since 2020)

2695

Cited By

1833

hIndex(all)

32

hIndex(since 2020)

29

i10Index(all)

50

i10Index(since 2020)

49

Email

University Profile Page

Macquarie University

Google Scholar

View Google Scholar Profile

Riza Casidy Skills & Research Interests

Consumer Behavior

Religion

B2B

Branding

Top articles of Riza Casidy

Title

Journal

Author(s)

Publication Date

The Influence of Religious Identification on Strategic Green Marketing Orientation

Journal of Business Ethics

Riza Casidy

Denni Arli

Lay Peng Tan

2024/4/8

Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality

Journal of Business & Industrial Marketing

Munyaradzi W Nyadzayo

Riza Casidy

Mayoor Mohan

2023/2/15

The effects of B2B sustainable brand positioning on relationship outcomes

Industrial Marketing Management

Riza Casidy

David Sugianto Lie

2023/2/1

Factors influencing consumer forgiveness: a systematic literature review and directions for future research

Yungchul Kim

Ting Hin Ho

Lay Peng Tan

Riza Casidy

2023/7/12

Customer brand engagement and co-production: an examination of key boundary conditions in the sharing economy

European Journal of Marketing

Riza Casidy

Civilai Leckie

Munyaradzi Wellington Nyadzayo

Lester W Johnson

2022/11/28

Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda

Mayoor Mohan

Riza Casidy

Park Thaichon

Munyaradzi Nyadzayo

2022/8/1

The effects of supplier B2B sustainability positioning on buyer performance: The role of trust

Industrial Marketing Management

Riza Casidy

Li Yan

2022/4/1

Integrating B2B and B2C research to explain industrial buyer behavior

Riza Casidy

Mayoor Mohan

Munyaradzi Nyadzayo

2022/10/1

Religious Belief, Religious Priming, and Negative Word-of-Mouth

Journal of Marketing Research

Riza Casidy

Adam Duhachek

Vishal Singh

Ali Tamaddoni

2021/8

Use it or lose it: point expiration and status demotion

Journal of Services Marketing

Hyunju Shin

Riza Casidy

2021/11/26

Religion, spirituality, and advertising

David S Waller

Riza Casidy

2021/9/30

Customer identification: the missing link between relationship quality and supplier performance

Industrial Marketing Management

Mayoor Mohan

Munyaradzi W Nyadzayo

Riza Casidy

2021/8/1

The role of brand in overcoming consumer resistance to autonomous vehicles

Psychology & Marketing

Riza Casidy

Marius Claudy

Sven Heidenreich

Efe Camurdan

2021/7

Innovation and Adoption in Emerging Industrial Markets: The Role of Trust and Commitment in Interfirm Relationships: An Abstract

Mayoor Mohan

Munyaradzi Nyadzayo

Riza Casidy

2021/6/1

Brand Strength’s Nomological Net and Dimensional Dynamics: An Abstract

Walter Wymer

Riza Casidy

2020

Relationship factors and firms' willingness-to-pay: A comparison of east-west settings

Industrial Marketing Management

Munyaradzi W Nyadzayo

Mayoor Mohan

Riza Casidy

2020/11/1

A typology of organisational stakeholder engagement with place brand identity

Journal of Strategic Marketing

Jessica Helmi

Kerrie Bridson

Riza Casidy

2020/10/2

Service innovation and adoption in industrial markets: An SME perspective

Industrial Marketing Management

Riza Casidy

Munyaradzi Nyadzayo

Mayoor Mohan

2020/8/1

B2B purchase engagement: Examining the key drivers and outcomes in professional services

Industrial Marketing Management

Munyaradzi W Nyadzayo

Riza Casidy

Park Thaichon

2020/2/1

See List of Professors in Riza Casidy University(Macquarie University)

Co-Authors

H-index: 97
Anna S. Mattila

Anna S. Mattila

Penn State University

H-index: 64
Ian Phau

Ian Phau

Curtin University

H-index: 60
Felix T. Mavondo

Felix T. Mavondo

Monash University

H-index: 43
Walter Wymer

Walter Wymer

University of Lethbridge

H-index: 31
Yelena Tsarenko

Yelena Tsarenko

Monash University

H-index: 20
Joshua Newton

Joshua Newton

Deakin University

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