Amparo Cervera-Taulet

Amparo Cervera-Taulet

Universidad de Valencia

H-index: 33

Europe-Spain

About Amparo Cervera-Taulet

Amparo Cervera-Taulet, With an exceptional h-index of 33 and a recent h-index of 27 (since 2020), a distinguished researcher at Universidad de Valencia, specializes in the field of Strategic Marketing --resources and capabilities for sustainable innovation, branding-, Services Marketing with sectorial applic.

His recent articles reflect a diverse array of research interests and contributions to the field:

Understanding how marathon attendees' heterogeneity affects public sponsorship reputation and brand equity

Destination brand identity: challenges, opportunities, and future research agenda

Assessing social value derived from social innovation capacity: a review on the European urban context

Community factors affecting residents’ support for tourism

Co-creating emotional value in a guided tour experience: the interplay among guide’s emotional labour and tourists’ emotional intelligence and participation

Consequences of xenocentrism and ethnocentrism on brand image of Starbucks: moderating effects of national culture and perceived brand globalness between Colombia and Spain

The influence of university brand image, satisfaction, and university identification on alumni WOM intentions

Exploring Attendees' Experience at a Reggae Festival: A Case Study of Rototom Sunsplash. satisfaction, place attachment, behavioural intention

Amparo Cervera-Taulet Information

University

Position

Spain

Citations(all)

4106

Citations(since 2020)

2096

Cited By

2515

hIndex(all)

33

hIndex(since 2020)

27

i10Index(all)

62

i10Index(since 2020)

43

Email

University Profile Page

Universidad de Valencia

Google Scholar

View Google Scholar Profile

Amparo Cervera-Taulet Skills & Research Interests

Strategic Marketing --resources and capabilities for sustainable innovation

branding-

Services Marketing with sectorial applic

Top articles of Amparo Cervera-Taulet

Title

Journal

Author(s)

Publication Date

Understanding how marathon attendees' heterogeneity affects public sponsorship reputation and brand equity

International Journal of Sport Management and Marketing

Maria-Jose Miquel-Romero

Walesska Schlesinger: Amparo Cervera-Taulet

2024/1

Destination brand identity: challenges, opportunities, and future research agenda

Cogent Social Sciencies

Manuel Escobar-Farfán

Amparo Cervera-Taulet

Walesska Schlesinger

2024/1

Assessing social value derived from social innovation capacity: a review on the European urban context

Estibaliz Rodríguez-Núñez

Amparo Cervera-Taulet

Iñaki Periáñez-Cañadillas

2024/4/2

Community factors affecting residents’ support for tourism

Journal of Sustainable Tourism

Walesska Schlesinger

Amparo Cervera-Taulet

Montserrat Crespi

2023/8

Co-creating emotional value in a guided tour experience: the interplay among guide’s emotional labour and tourists’ emotional intelligence and participation

Current Issues in Tourism

Daniela Buzova

Silvia Sanz-Blas

Amparo Cervera-Taulet

2023/6/3

Consequences of xenocentrism and ethnocentrism on brand image of Starbucks: moderating effects of national culture and perceived brand globalness between Colombia and Spain

Cross Cultural & Strategic Management

Jose Andres Areiza-Padilla

Amparo Cervera-Taulet

2023/2/15

The influence of university brand image, satisfaction, and university identification on alumni WOM intentions

Journal of Marketing for Higher Education

Walesska Schlesinger

Amparo Cervera-Taulet

Walter Wymer

2023/1/2

Exploring Attendees' Experience at a Reggae Festival: A Case Study of Rototom Sunsplash. satisfaction, place attachment, behavioural intention

Carmen Pérez-Cabañero

Walesska Schlesinger

Amparo Cervera-Taulet

2022

Perceived value of the opera experience in the real and virtual spheres: dimensions that make the difference [Valeur perçue de l'expérience d'opéra dans les sphères réelle et …

International Journal of Arts Management

Yacine Ouazzani

Haydeé Calderón-García

Berta Tubillejas-Andrés

Amparo Cervera-Taulet

2022/11

INVESTIGACIONES HACIA UN MODELO ECONÓMICO DE TERRITORIO SOSTENIBLE

José Manuel Pastor Monsálvez

Manuela Pardo del Val

2022/4

Gathering pre-purchase information for a cruise vacation with virtual reality: the effects of media technology and gender

International Journal of Contemporary Hospitality Management

Víctor Martínez-Molés

Timothy Hyungsoo Jung

Carmen Pérez-Cabañero

Amparo Cervera-Taulet

2022/1/3

This is the accepted version of a paper published in International Journal of Arts Management (2022) 24 (2), 13-26

Daniel J Miller

Gert Martin Hald

Garry Kidd

2017

“Sensing” the destination: Development of the destination sensescape index

Tourism Management

Daniela Buzova

Silvia Sanz-Blas

Amparo Cervera-Taulet

2021/12/1

Palau Ducal dels Borja

J Emili Aura Tortosa

Amparo Cervera Taulet

M Haydée Calderón García

Berta Tubillejas Andrés

2021/5/31

SPANISH STUDENTS’REFLECTIONS ON MOBILE TECHNOLOGIES AND THE USE OF MOBILE EDUCATIONAL APPLICATIONS

Silvia Sanz-Blas

Daniela Buzova

Carmen Pérez-Cabañero

Amparo Cervera-Taulet

2021

PUBLIC UNIVERSITY LIBRARIES AND SOCIAL MEDIA: SOME KEY ISSUES DERIVED FROM TWITTER ANALYSIS

Berta Tubillejas-Andrés

Amparo Cervera-Taulet

H Calderón García

2021

Analysis of the impact of the triple helix on sustainable innovation targets in Spanish technology companies

Sustainability

Maria-Jesus Luengo-Valderrey

Julian Pando-Garcia

Inaki Perianez-Canadillas

Amparo Cervera-Taulet

2020/4/17

How emotional response mediates servicescape impact on post consumption outcomes: An application to opera events

Tourism Management Perspectives

Berta Tubillejas-Andrés

Amparo Cervera-Taulet

Haydee Calderón García

2020/4/1

¿ Cómo marca el patrocinio de un evento deportivo de alta implicación a la marca patrocinadora? Aplicación al caso de instituciones públicas

Cuadernos de Gestión

Walesska Schlesinger

Amparo Cervera-Taulet

María José Miquel-Romero

2020/3/18

Women as key agents in sustainable entrepreneurship: A gender multigroup analysis of the SEO-performance relationship

Sustainability

Ana Criado-Gomis

Maria-Angeles Iniesta-Bonillo

Amparo Cervera-Taulet

Domingo Ribeiro-Soriano

2020/2/9

See List of Professors in Amparo Cervera-Taulet University(Universidad de Valencia)