Debra Z. Basil

Debra Z. Basil

University of Lethbridge

H-index: 24

North America-Canada

About Debra Z. Basil

Debra Z. Basil, With an exceptional h-index of 24 and a recent h-index of 19 (since 2020), a distinguished researcher at University of Lethbridge, specializes in the field of Cause-related Marketing, Social Marketing, Charitable Donations.

His recent articles reflect a diverse array of research interests and contributions to the field:

Coercive Citation: Understanding the Problem and Working Toward a Solution

Socially conscious consumer behavior: the role of ethical self-identity and priming

Institute for Consumer and Social Well-being

Examining 50 years of social marketing through a bibliometric and science mapping analysis

Marketing education for social impact

I can be perfect! Implicit mindset moderates the relationship between perfectionism and consumers' maladaptive weight management behavior

Toward developing an environmental efficacy construct

Toward Developing a Valenced Model of Fit in Cause-related Marketing: An Abstract

Debra Z. Basil Information

University

Position

Professor of Marketing

Citations(all)

3573

Citations(since 2020)

1516

Cited By

2708

hIndex(all)

24

hIndex(since 2020)

19

i10Index(all)

37

i10Index(since 2020)

25

Email

University Profile Page

University of Lethbridge

Google Scholar

View Google Scholar Profile

Debra Z. Basil Skills & Research Interests

Cause-related Marketing

Social Marketing

Charitable Donations

Top articles of Debra Z. Basil

Title

Journal

Author(s)

Publication Date

Coercive Citation: Understanding the Problem and Working Toward a Solution

Academy of Management Perspectives

Debra Z Basil

Suzan Burton

Alena Soboleva

Paul Nesbit

2023/8

Socially conscious consumer behavior: the role of ethical self-identity and priming

International Review on Public and Nonprofit Marketing

Vanessa Hanel

Debra Z Basil

2023/6

Institute for Consumer and Social Well-being

Debra Z Basil

2022/7/7

Examining 50 years of social marketing through a bibliometric and science mapping analysis

Journal of Social Marketing

Jessica Salgado Sequeiros

Arturo Molina-Collado

Mar Gómez-Rico

Debra Basil

2022/6/6

Marketing education for social impact

Michael Basil

Debra Z Basil

2022/8/25

I can be perfect! Implicit mindset moderates the relationship between perfectionism and consumers' maladaptive weight management behavior

Personality and Individual Differences

Jennifer Chernishenko

Rhiannon MacDonnell Mesler

Debra Z Basil

2021/12/1

Toward developing an environmental efficacy construct

Journal of Social Marketing

Debra Z Basil

Michael Basil

Anne Marie Lavack

Sameer Deshpande

2020/1/14

Toward Developing a Valenced Model of Fit in Cause-related Marketing: An Abstract

Jennifer Liebetrau

Debra Z Basil

2020

Point of Sale Donations from a Managerial Perspective: An Abstract

Debra Z Basil

Bola Fowosere

Jared Hubbard

Viktor Kashirin

2020

The value of values in business purchase decisions

Journal of Business & Industrial Marketing

Ehtisham Anwer

Sameer Deshpande

Robbin Derry

Debra Z Basil

2020/12/14

Introduction to Special Issue

Kristin E Davis

Sandra M Wilkniss

Kenneth S Thompson

2011

See List of Professors in Debra Z. Basil University(University of Lethbridge)